The Owners Of Movieflix Realize They Need To Modernize

The Owners Of Movieflix Realize That They Need to Modernize Their Info

The owners of Movieflix realize that they need to modernize their information management systems in order to make their processes run more smoothly and to solve some of their business problems. In 2-3 pages, discuss a technology system that you suggest for the company. Include why you selected that particular database or information system and how it will help improve Movieflix's processes. Discuss the potential costs of the system to the organization and how the system will help the company to increase their revenue. Remember to use credible sources .

Paper For Above instruction

Introduction

In today's rapidly evolving digital landscape, modernizing information management systems is crucial for companies like Movieflix to remain competitive and efficient. Cable or satellite-based entertainment providers have been transitioning towards digital solutions to streamline operations, improve customer experiences, and foster revenue growth. The proposed system for Movieflix is an integrated Customer Relationship Management (CRM) and content management system powered by cloud-based infrastructure. This combination offers a comprehensive approach to address current business challenges and unlock future growth opportunities.

Selection of the System

The recommended system for Movieflix is a cloud-based CRM integrated with a content management platform, such as Salesforce CRM combined with a cloud media asset management (MAM) solution like Widen Collective or Adobe Experience Manager. The choice of a cloud-based CRM stems from its scalability, accessibility, and cost-effectiveness. CRM systems facilitate centralized customer data management, automate marketing, and enhance customer service—key elements for retaining subscribers and boosting revenue (Buttle & Maklan, 2019). Moreover, integrating a content management system ensures efficient handling and distribution of digital media, enabling personalized content delivery and improved content workflow.

How the System Will Improve Processes

Implementing a cloud-based CRM and content management system will significantly transform Movieflix's operational processes. First, it will enable real-time customer data tracking, allowing personalized marketing strategies that target specific viewer preferences, leading to increased customer satisfaction and loyalty (Choudhury & Harrigan, 2020). Second, automation features within CRM will streamline subscription management, billing, and customer support, reducing errors and administrative overhead. Third, the content management system will facilitate quicker content updates, better metadata management, and faster distribution to various platforms, enhancing content availability and user experience.

Furthermore, the integrated system will provide valuable analytics and reporting functionalities. These insights can inform content acquisition decisions, marketing campaigns, and user engagement strategies, thus aligning offerings with viewer preferences and increasing engagement rates (Gretzel et al., 2020). The system will also support seamless integration with social media and other digital channels, expanding Movieflix’s marketing reach.

Cost Analysis

The initial investment in a cloud-based CRM and content management system involves costs such as licensing fees, implementation, customization, and staff training. According to Gartner (2022), cloud CRM solutions typically cost between $12 to $75 per user per month, depending on features. The total cost may range from $10,000 to $100,000 for a midsize organization, including implementation expenses. Additionally, ongoing costs involve cloud storage, technical support, and periodic upgrades.

However, these costs are offset by long-term benefits, including reduced infrastructure expenses, lower maintenance costs, and increased operational efficiency (Fitzgerald et al., 2014). Moreover, improved customer retention and targeted marketing campaigns can generate increased revenue, helping recover the initial investment over time.

Impact on Revenue and Business Growth

A modernized information system will directly contribute to increased revenue for Movieflix. Personalized marketing driven by CRM analytics can lead to higher conversion rates and customer retention (Nguyen et al., 2020). Improved content management and faster content delivery enhance viewer satisfaction, encouraging longer viewing times and subscription renewals. Additionally, data-driven insights enable Movieflix to identify new market opportunities, optimize content offerings, and develop targeted advertising, all of which contribute to diversified revenue streams.

Furthermore, operational efficiencies reduce costs associated with manual processes, freeing resources to focus on strategic growth initiatives. Automated customer service and subscription management minimize churn, which is vital for sustaining revenue in a competitive streaming market (Sjahrir et al., 2022).

Conclusion

Modernizing Movieflix’s information management system through the adoption of cloud-based CRM and content management solutions offers numerous benefits, including process improvements, cost savings, and revenue growth. While initial costs may be significant, the long-term gains in efficiency, customer retention, and market adaptability justify the investment. Embracing such technological advancements will position Movieflix as a competitive player in the dynamic entertainment industry, enabling it to deliver more personalized content, enhance customer experiences, and sustain profitable growth.

References

Buttle, F., & Maklan, S. (2019). Customer relationship management: concepts and tools. Routledge.

Choudhury, M., & Harrigan, P. (2020). CRM and customer engagement: digital transformation in the entertainment industry. Journal of Business Research, 116, 415-432.

Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing digital technology: A new strategic imperative. MIT Sloan Management Review, 55(2), 1-12.

Gartner. (2022). Magic Quadrant for CRM Customer Engagement Center. Gartner Research.

Gretzel, U., Koo, C., & Lee, D. (2020). Digital transformation in media and entertainment: How data analytics shape content delivery. Journal of Media Business Studies, 17(2), 122-139.

Nguyen, B., Simkin, L., & Canhoto, A. (2020). The dark side of customer relationship management: A customer perspective. Journal of Business Research, 112, 411-423.

Sjahrir, Y., Putri, D., & Santosa, P. I. (2022). Innovation in subscription-based streaming services: Challenges and opportunities. International Journal of Media Management, 24(4), 345-359.