The Purpose Of The Presentation Assignment Is To Encourage Y

The Purpose Of The Presentation Assignment Is To Encourage You Torelat

The purpose of the presentation assignment is to encourage you to relate your observation on the real-world marketing practices to what you learn in the classroom. Step 1: Pick up one or several related real-world marketing practice(s) you feel passionate about and interested in introducing them to the class. On a lighter note, you relate those practices to a term/concept you learned or will learn in the course. In some way, your real-world examples help illustrate the idea. Step 2: Develop slides (at least five slides) and a script (i.e., the words you will say to the audience as if you were presenting to the whole class and include the script in the last slide). You are highly encouraged to include visual aids in your slides (i.e., video link, images, charts).

The SCRIPT is the words you say as if you were presenting to the class in person. You include your script (font size: 12) in the last slide. Use a slide format (i.e., PowerPoint) compatible with WINDOWS. APPLE only compatible format is not supported here and I will ask you to resubmit. 10% penalty in grades applies. You can Google how to convert slides to Windows-supported slide format if you were using a Mac machine only.

Paper For Above instruction

Effective marketing practices are vital for businesses aiming to engage consumers and establish a strong brand presence in today's competitive landscape. Connecting real-world marketing examples with academic concepts enhances understanding and provides practical insights into how theories are implemented in business strategies. This paper explores a recent marketing practice—Nike's personalized marketing campaign—and relates it to the concept of customer relationship management (CRM), illustrating how companies leverage personalized communication to foster loyalty and improve customer engagement.

Nike's innovative approach to personalized marketing exemplifies the application of CRM principles in modern marketing strategies. Through the use of data analytics, Nike tailors advertisements, product recommendations, and promotional offers to individual consumers based on their browsing history, purchasing behavior, and preferences. This targeted communication not only improves the relevancy of marketing messages but also fosters a sense of individual attention, strengthening customer loyalty. For instance, Nike's mobile app collects user data to suggest customized products, send personalized notifications, and offer exclusive experiences. Such practices exemplify customer-centric marketing, where understanding consumer needs and preferences leads to more effective engagement.

This example relates directly to the concept of CRM, which emphasizes building and maintaining long-term relationships with customers by delivering personalized value. CRM strategies involve gathering customer data, segmenting audiences, and customizing marketing efforts to meet individual needs. According to Payne and Frow (2005), CRM focuses on understanding customer behavior to develop targeted marketing communications that improve customer satisfaction and retention. Nike's personalized campaigns are a practical application of these principles, demonstrating how data-driven personalization enhances customer experience and loyalty.

Moreover, Nike's integration of technology with marketing illustrates the evolution of traditional marketing practices into digital, omnichannel strategies. The use of mobile apps, social media, and online platforms allows Nike to communicate with customers across multiple touchpoints, creating a seamless experience. This integrated approach ensures consistent messaging and fosters a strong brand connection, which is essential in today’s digital era. The ability to adapt traditional marketing concepts like direct marketing and segmentation into digital channels exemplifies the dynamic nature of modern marketing practices.

In conclusion, Nike's personalized marketing campaign provides a compelling real-world example of how companies utilize CRM strategies to enhance customer engagement and loyalty. Connecting such practices to academic theories enriches understanding and demonstrates the relevance of marketing concepts in practical scenarios. As digital platforms continue to evolve, marketers must increasingly adopt data-driven, personalized approaches to remain competitive and foster lasting customer relationships.

References

• Payne, A., & Frow, P. (2005). A Strategic Framework for Customer Relationship Management. Journal of Marketing, 69(4), 167-176.
• Godin, S. (2003). Purple Cow: Transform Your Business by Being Remarkable. Portfolio.
• Hassan, L. M., & Shiu, E. M. (2010). The Impact of Customer Engagement on Loyalty: A Study of the Brand Community. Marketing Intelligence & Planning, 28(7), 954-966.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
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• Nike. (2023). Nike Membership Experience. Retrieved from https://www.nike.com/membership
• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
• Peppers, D., & Rogers, M. (2011). Managing Customer Relationships: A Strategic Framework. Wiley.
• Lee, K., & Carter, S. (2015). Customer Relationship Management: Concepts and Strategies. Oxford University Press.
• Shankar, V., & Balasubramanian, S. (2009). Consumer Shopping Behavior in Online and Offline Environments. Journal of Interactive Marketing, 23(1), 30-39.