The Purpose Of This Assignment Is To Provide You With 940155

The Purpose Of This Assignment Is Provide You With The Opportunity To

The purpose of this assignment is provide you with the opportunity to analyze the mission/vision statements of an organization and to be able to create mission/vision statements. After you complete this assignment, you would have mastered two skills, which are 1) ability to critique existing mission and vision statements, and 2) being able to write a new mission and a new vision statement.

Instructions: Select a company from the Company list (attached). Critique the mission statement and indicate which of the nine (9) characteristics and nine (9) components of a mission statement discussed in the textbook, the company’s mission complies with. Use pages 47-48 of your textbook for a list of the nine (9) characteristics and nine (9) components of a mission statement.

Develop an improved mission statement for the selected company. Include this improved mission statement in your assignment submission. Critique the vision statement for the organization. Write a one sentence vision statement for the chosen organization company.

Paper For Above instruction

The analysis of organizational mission and vision statements is crucial for understanding the strategic direction and core values of a company. Mission statements articulate the fundamental purpose of an organization, guiding its long-term strategies, while vision statements depict the aspirational future the organization aims to achieve. This paper critiques the mission and vision statements of Apple Inc., proposes an improved mission statement, and formulates a concise vision statement, aligning with established criteria from strategic management literature.

Critique of Apple's Mission Statement

Apple Inc.'s mission statement is: "We believe in the power of technology to improve people's lives." This statement aligns with several of the nine characteristics, such as being clear, concise, and aspirational. According to the textbook (Page 47-48), a mission statement should reflect the company's purpose, be specific enough to guide decision-making, and focus on customer needs. Apple's mission emphasizes technological innovation and user-centricity, which are central to its identity. However, the statement could be critiqued for lacking specificity regarding the company's core offerings or industries, which might limit its guidance for strategic initiatives across diverse product lines like iPhones, Macbooks, and services.

Alignment with the Nine Characteristics and Components

• Clarity: The statement is clear about the company's focus on technology and improving lives.
• Conciseness: The statement is concise, comprising a single sentence.
• Aspirational: It expresses an aspiration to use power technology positively.
• Realistic: It is ambitious yet feasible, given Apple’s capabilities.
• Customer-oriented: Focuses on "people's lives," highlighting customer impact.
• Market-oriented: Implies a broad market presence through technology.
• Reflects core competencies: Emphasizes innovation and technology.
• Consistent with company values: Reflects innovation and user-centric values.
• Flexible enough to adapt: Permits strategic flexibility in product development.

Proposed Improved Mission Statement

"To design innovative technology solutions that enhance daily life and empower people worldwide."

This revised statement clarifies Apple’s core focus on innovation, broadens the scope to include daily life improvements, and emphasizes empowerment, aligning well with both internal capabilities and market needs.

Critique of Apple's Vision Statement

Apple's official vision statement is: "To make a contribution to the world by making tools for the mind that advance humankind." While poetic, this vision is somewhat abstract and less specific about its future aspirations or technological leadership. It emphasizes contribution and innovation but does not explicitly outline a desired future state or technological frontier, which is critical for guiding long-term strategic planning.

Proposed One-Sentence Vision Statement

"To be the leading innovator in creating transformative technology solutions that shape the future of human experience."

This vision statement clearly articulates Apple's aspiration to be a leader, emphasizes innovation, and frames the company's purpose as shaping future human experiences through transformation and technological leadership.

Conclusion

Analyzing Apple Inc.'s mission and vision statements reveals strengths in clarity and customer orientation but exposes opportunities for increased specificity and future focus. The revised mission and vision statements aim to provide clearer strategic guidance while inspiring innovation and leadership. Crafting impactful mission and vision statements is vital for aligning organizational efforts and communicating purpose effectively to stakeholders.

References

• Kaplan, R. S., & Norton, D. P. (2008). The Strategy-Focused Organization: How Balanced Scorecard Companies prosper in the new business environment. Harvard Business Press.
• Collins, J., & Porras, J. I. (1996). Building your company's vision. Harvard Business Review, 74(5), 65-77.
• Grant, R. M. (2019). Contemporary Strategy Analysis. Wiley.
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• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2020). Strategic Management: Competitiveness and Globalization. Cengage Learning.
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• Thompson, A. A., Peteraf, M., Gamble, J. E., & Strickland, A. J. (2018). Crafting and Executing Strategy: The Quest for Competitive Advantage. McGraw-Hill Education.
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• Kaplan, R. S., & Norton, D. P. (1992). The Balanced Scorecard—Measures That Drive Performance. Harvard Business Review, 70(1), 71-79.