The Success Of A Product Or A Company In The Marketplace

The Success Of A Product Or A Company In The Marketplace Is Highly Dep

The success of a product or a company in the marketplace is highly dependent on the target market's ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry Scenario: Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Discussion, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story.

Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it. Directions to complete this Discussion: Read Chapter 10 in your textbook to understand how companies make branding decisions. Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). Mason, OH: Cengage. Click here to understand marketing uses of branding. Click here to download the transcript. Watch the following video segment on the Tom Peters website (Tom Peters Company ©) to supplement your understanding of product branding: Brand, Design, and Differentiation by Tom Peters-Filmed by BVO 2009. Used by permission of Tom Peters. See for additional information. In 200 words or more, answer the following questions: Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story. Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer. Discuss how the television show or movie increases or decreases the brand equity of the product. Describe the brand strategy of the product you identified within the plot of the story. Directions for the Discussion To obtain full credit for this assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion Board guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement. Reference Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.

Paper For Above instruction

For this discussion, I watched the popular movie "Mission Impossible – Fallout," which features numerous brand placements that illustrate the strategic use of product marketing in films. One prominent brand that appeared in the plot was Mercedes-Benz, specifically a Mercedes G-Class SUV. This placement aligns with the luxury and high-performance image that the brand seeks to project, and it plays a noticeable role in scenes where the protagonist, Ethan Hunt, is seen driving or interacting with the vehicle. The Mercedes-Benz G-Class falls under the category of a "shopping" product, as it is not an impulse purchase like convenience products nor an essential unsought product. Instead, it is a considered purchase aimed at consumers who seek luxury, status, and performance, often involved in more deliberate buying decisions after research and planning (Lamb, Hair, & McDaniel, 2014).

The placement of the Mercedes-Benz G-Class in "Mission Impossible" enhances the brand's visibility and conveys a message of durability, luxury, and technological sophistication to viewers. Such a strategic placement appeals to the target demographic—affluent consumers who aspire to own high-end vehicles and associate the brand with the action, excitement, and precision depicted in the movie. This intentional visibility helps boost the brand's equity by associating it with desired qualities such as strength, resilience, and prestige, reinforcing its position in the luxury automotive market (Keller, 2016).

From a brand strategy perspective, Mercedes-Benz employs its placement in the film to align the brand with attributes of adventure, sophistication, and reliability. By showcasing the vehicle in intense action scenes, the company emphasizes its product's robustness and technological superiority. This form of embedded marketing is less intrusive yet highly impactful, fostering positive perceptions among viewers who identify with the adventurous and elite lifestyle associated with the brand. Furthermore, this placement complements Mercedes-Benz's broader branding strategy, which focuses on innovation, luxury, and trustworthiness, helping the brand maintain its leadership in the premium automotive segment (Aaker, 1996).

In conclusion, the placement of Mercedes-Benz in "Mission Impossible" functions as a powerful branding tool that elevates the product's status among consumers. It reinforces the brand's core messages of durability and luxury while increasing brand awareness among a receptive audience. This strategic placement exemplifies how entertainment media can be effectively leveraged to strengthen brand equity and support long-term marketing objectives.

References

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