The Success Of M-Commerce Depends Partly On Quality

Question

The Success Of M Commerce Depends Partly On The Quality Of The Users The success of m-commerce depends partly on the quality of the user’s experience when accessing the site from an Internet-enabled mobile phone. Load time is important, and the table in Figure 6-23 on page 195 of the textbook shows the average load time for three retailers in 2016. Create a spreadsheet in Excel following the layout shown in Figure 6-23. Visit each of the retailers using an Internet-enabled mobile phone, measure the load time with a stopwatch, and enter your data into the “Current load time” column. Enter the formula to compute the percentage change for Target and copy it to other cells in the column. Determine which retailer’s m-commerce site has shown the most change since 2016. Consider factors contributing to a site’s load times and reasons why your data might differ from classmates’ when accessing these sites. Additionally, create a new Excel spreadsheet comparing Walmart and Target. Measure load times by loading Walmart’s site, searching for a travel guide, adding the product to the cart, and timing the process up to the checkout point—then repeat at Target. Compare your time estimates and evaluate which site offers the best user experience. Finally, prepare a Word document with answers to questions 4, 5, and 7, and include copies of the two Excel tables. Save the document as “[Your Name]_M3_Written_Assignment” and submit it.

Dr. Jack HW Helper · Accepted Answer

The rapid growth of mobile commerce (m-commerce) underscores the critical importance of user experience quality in determining its success. Mobile shopping relies heavily on quick load times, intuitive navigation, and seamless transaction processes to satisfy users and foster repeat engagement. This paper explores the significance of load times, analyzes data collected through practical experiments, and discusses relevant factors influencing site performance, ultimately evaluating which retailer provides a superior user experience based on empirical measurements. Understanding the Impact of Load Times in M-Commerce Load time significantly affects consumer satisfaction and conversion rates in m-commerce. According to Nielsen (2015), even a one-second delay in loading times can lead to a 7% decrease in conversions. Retailers like Walmart, Target, and others invest heavily in optimizing their mobile sites to minimize load times and improve user experience. The table in Figure 6-23 from the textbook provides benchmark data from 2016, serving as a reference point to evaluate improvement or regressions over time (Kotler & Keller, 2016). Data Collection and Analysis In conducting practical measurements, I visited each retailer's site via a smartphone, initiated the load process, and used a stopwatch to record loading time. These current load times reflect real-world user experiences and are influenced by various factors such as server speed, site design, image optimization, and network conditions. After collecting data, I formulated the percentage change from 2016 (using the data in the textbook) to present the evolution of site performance. Notably, larger percentage changes may indicate significant technological updates or infrastructural issues. Factors Contributing to Load Times Several factors affect a website’s load time, including server response time, website design, size and number of images, use of third-party scripts, and network bandwidth (Google Developers

The Success Of M-Commerce Depends Partly On Quality

The Success Of M Commerce Depends Partly On The Quality Of The Users

Paper For Above instruction

Understanding the Impact of Load Times in M-Commerce

Data Collection and Analysis

Factors Contributing to Load Times

Empirical Results and Evaluation

Conclusion

References