There Are Two Parts To This Assignment And You Should Do It

There Are Two Parts To This Assignment And You Should Do It on One Pag

There are two parts to this assignment and you should do it on one page (single spaced): 1) Read the article and describe all relevant information. Describe it in significant detail. 2) At the end of the article write a concluding paragraph telling the main thing you take away from the article and how it applies to marketing in the sense of globalization. Article 1) "TKEA Builds Changes Into Sales Model," Wall Street Journal, July 24, 2018.

Paper For Above instruction

The article titled "TKEA Builds Changes Into Sales Model," published in the Wall Street Journal on July 24, 2018, discusses how TKEA, a company operating within the construction and engineering sectors, is innovating its sales approach to adapt to evolving market conditions and global economic trends. The article emphasizes that TKEA has integrated significant shifts into its sales model to enhance operational efficiency, expand its market reach, and better serve international clients. The key points include an overhaul of the traditional sales process, incorporating digital tools, customer-centric strategies, and flexible contract options to meet diverse client needs across different regions.

The article details how TKEA has shifted from a conventional, relationship-based sales approach to a more technology-driven and data-enabled process. This transformation involves deploying customer relationship management (CRM) systems, utilizing data analytics to forecast market trends, and adopting digital communication channels to streamline client interactions. TKEA's leadership believes that such technological integrations are vital for competing in a globally interconnected marketplace where speed and personalization are paramount. The company also emphasizes expanding its sales force's digital literacy to effectively leverage these new tools and techniques.

Furthermore, the article highlights TKEA's efforts to customize its sales strategies based on regional differences. By conducting thorough market research and understanding local cultural nuances, TKEA adapts its sales tactics accordingly, ensuring its offerings align with regional preferences and regulatory environments. The company has also introduced flexible contractual arrangements, such as modular project scopes and performance-based pricing, to attract international clients hesitant about traditional long-term commitments. This flexibility allows TKEA to mitigate risks and foster closer collaborations with clients around the world.

Another significant aspect discussed is the emphasis on sustainability and corporate social responsibility (CSR) as part of the sales narrative. TKEA incorporates environmental considerations and community engagement into its value proposition, appealing to global clients who prioritize social responsibility. The article emphasizes that TKEA's sales model has become more integrated with its overall corporate strategy, aligning operational goals with market demands and sustainability principles.

The article concludes by noting that TKEA's strategic sales model repositioning has led to improved sales figures, broader international presence, and stronger client relationships. The company’s proactive approach towards incorporating digital transformation and regional customization underscores the importance of adaptability and innovation in modern sales practices, especially within a globalized economy.

Concluding Paragraph

The main takeaway from the article is that successful globalization in marketing increasingly depends on innovative, adaptable sales models that leverage digital technologies and regional customization. TKEA’s experience demonstrates the importance of integrating data-driven strategies, flexible contractual options, and a strong focus on sustainability to better serve international markets. This approach highlights that in a globally interconnected economy, companies must evolve their sales practices to remain competitive by being responsive to diverse client needs and swiftly adapting to technological advancements. Consequently, modern marketing in a globalized context requires continuous innovation, cultural sensitivity, and a focus on sustainable value creation to build durable customer relationships worldwide.

References

  • Wall Street Journal. (2018, July 24). TKEA Builds Changes Into Sales Model.
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