This Is The Third Professional Writing Assignment It Complem
This Is The Third Professional Writing Assignment It Compliments Quit
This is the third professional writing assignment. It compliments quite nicely with social media. We know that this happens, especially in social media. A customer complaint highlights a problem that may have to do with your product, an employee, or some internal process that has created an unsatisfactory condition for the customer. You have received a complaint from one of your loyal customers about a bad experience he had with a cell phone that he has purchased.
When he attempted to return it for a full refund, the salesperson informed him that a refund would not be an option because the purchase had been made more than 8 days ago. However, the salesperson did offer to fix the phone for the customer at a price of $400; this offer was unacceptable to the customer, who clearly wanted a refund for a cell phone that malfunctioned. It is apparent that your customer is frustrated and very disappointed. Write a letter (or an e-mail) responding to the customer and detail how you could resolve his issue(s). You are at liberty to discuss the matter with your supervisor to come up with an option to resolve this issue and retain a loyal customer.
Your response should be detailed and specifically outline the proposed resolution. It should be at least 2-3 pages and include at least one reference.
Paper For Above instruction
Subject: Resolving Your Cell Phone Purchase Concern
Dear Mr. Johnson,
Thank you for reaching out to us regarding your recent experience with your cell phone purchase. We sincerely apologize for any inconvenience caused and appreciate your loyalty as a valued customer. We understand your frustration regarding the issue with your phone and the dissatisfaction stemming from our return policy and repair offer. Our goal is to rectify this situation in a manner that respects your concerns and maintains your trust in our brand.
Upon reviewing your case and discussing with my supervisor, we recognize that our standard policy may not adequately address situations involving malfunctioning products beyond the typical return window. It is important for us to ensure that we demonstrate our commitment to customer satisfaction and to standing behind our products, especially when they do not perform as expected.
In light of this, we propose the following resolution: We will provide you with a full refund for your malfunctioning cell phone, regardless of the 8-day return window, as a special exception. To facilitate this, please visit our store or contact our customer service department at your earliest convenience. Once we process the refund, we will also offer you a 20% discount on your next purchase as a gesture of goodwill and appreciation for your continued patronage. We believe that this approach not only addresses your immediate concern but also signifies our commitment to customer satisfaction.
Additionally, we will review our internal policies to prevent similar misunderstandings in the future. We recognize the importance of building lasting relationships with our customers and will consider implementing more flexible return and refund policies for defective products, regardless of time elapsed since purchase.
We value your feedback as it helps us improve our service and ensure that we meet the expectations of our loyal customers. Please feel free to contact me directly at (555) 123-4567 or via email at support@celltech.com if you have any further questions or concerns. Our team is dedicated to resolving this matter promptly and effectively to your satisfaction.
Thank you for giving us the opportunity to make this right. We appreciate your understanding and look forward to serving you better in the future.
Sincerely,
Jane Doe
Customer Service Manager
CellTech Electronics
References
- Smith, J. (2020). Customer Service Excellence in the Digital Age. Journal of Business Communication, 57(4), 425-442.
- Johnson, L. (2019). Handling Customer Complaints Effectively. Harvard Business Review. https://hbr.org/2019/07/handling-customer-complaints-effectively
- Consumer Rights Act. (2015). UK Legislation. https://www.legislation.gov.uk/ukpga/2015/15/contents/enacted
- Anderson, C., & Srinivasan, R. (2003). E-satisfaction and E-loyalty: The Impact of Online Service Quality. Journal of Service Research, 5(3), 251-268.
- Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill Education.