Three-Page Executive Summary Course Project Now You Need To

Three Page Executive Summarycourse Projectnow You Need To Sell Your

Develop a three-page executive summary and supporting paper in APA format that aims to persuade prospective lenders to fund your business idea. The document should comprehensively describe your business, outline your expenses, specify your financial needs for the first year, and detail how you will utilize the lender’s funds to generate profit and ensure repayment. Include a break-even calculation in dollars as supporting evidence to demonstrate the feasibility of your repayment plan. Proper APA formatting and citations are required for all sources.

Paper For Above instruction

The success of any startup or expanding business heavily hinges on securing adequate funding and demonstrating a solid plan for profit generation and loan repayment. An effective executive summary must succinctly encapsulate these elements while compelling potential lenders to invest in the business. This paper provides a comprehensive overview of a hypothetical business proposal, emphasizing the critical components necessary for convincing lending sources of the venture’s viability and profitability.

Business Description

The proposed business is a specialty coffee shop named "Brew Haven," located in downtown urban setting, targeting young professionals, students, and tourists. Brew Haven aims to differentiate itself through high-quality, ethically sourced coffee, a cozy ambiance, and a selection of healthy snacks. The business plans to operate six days a week, capitalizing on the local demand for premium coffee experiences. The startup will leverage eco-friendly packaging and sustainable practices to appeal to environmentally conscious consumers, fostering brand loyalty and community support.

Expenses and Financial Needs

The initial expenses for Brew Haven encompass equipment, inventory, leasing, licenses, marketing, and operating capital. Equipment costs include espresso machines, grinders, blenders, refrigerators, and furniture, totaling approximately $50,000. Inventory expenses cover coffee beans, teas, snacks, and supplies, estimated at $10,000. Lease payments for a prime location are projected at $2,500 per month, amounting to $30,000 annually. Licensing, permits, and insurance are expected to cost $5,000 upfront. Marketing and initial promotional campaigns will require $5,000. The startup capital needed to cover these expenses amounts to approximately $105,000. An additional $20,000 is reserved as working capital to manage cash flow during the initial months.

Use of Lender's Funds and Profit Strategies

The funds sought from the lender—$105,000—will be allocated to cover equipment purchases, inventory, leasing, and initial marketing efforts. The remaining $20,000 will fund operational costs until the business attains cash flow positivity, expected within the first six months. The primary revenue sources will be daily sales of coffee, beverages, and snacks. Profit margins are anticipated at 60% after cost of goods sold, with monthly sales projections of $15,000. The business aims to achieve break-even within the first 6-8 months by controlling costs and increasing sales volume through targeted marketing and customer loyalty programs.

Break-Even Analysis

The break-even point determines when revenue equals total fixed and variable expenses, indicating no net loss or profit. The fixed monthly expenses include lease ($2,500), salaries ($3,000), utilities ($500), marketing ($300), and miscellaneous expenses ($200), totaling $6,500. Assuming a contribution margin of 60% per dollar of sales, the contribution margin per unit (cup of coffee) is calculated based on average price ($4). Break-even sales volume is calculated as:

Break-even sales in dollars = Fixed Expenses / Contribution Margin

= $6,500 / 0.60 = approximately $10,833 per month

Therefore, Brew Haven must generate about $10,833 in monthly sales to cover all expenses and avoid losses. This equates to roughly 2,708 cups sold monthly (at $4 each), or approximately 90 cups per day, to reach the break-even point.

Financial Projections and Repayment Plan

Based on projected sales, Brew Haven expects an initial monthly revenue of $15,000, surpassing the break-even point within the first eight months. The profit generated, after expenses, is estimated at $2,000 to $3,000 per month starting month nine. The loan repayment plan involves monthly payments over a period of 36 months, with an interest rate of 7%, which results in approximate payments of $3,000 per month. The excess cash flow of around $2,000 helps fund loan repayment and reinvestment into the business.

Conclusion

In summary, Brew Haven demonstrates a feasible and profitable business model with solid financial projections supported by detailed expense analysis, strategic utilization of loan funds, and a clear repayment plan. The break-even analysis confirms that the venture can cover its costs with projected sales, minimizing risk for the lender. This plan embodies a responsible yet ambitious approach to entrepreneurship, promising sustainable growth and consistent returns for investors.

References

  • Barney, J. B. (2019). Strategic management and competitive advantage: Concepts and cases. Pearson.
  • Dubner, S. J. (2018). Freakonomics: A rogue economist explores the hidden side of everything. HarperCollins.
  • Friedman, M. (2002). Capitalism and freedom. University of Chicago Press.
  • Kuratko, D. F., Hornsby, J., & Covin, J. G. (2018). Entrepreneurship: Theory, process, and practice. Cengage Learning.
  • Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2020). Entrepreneurship. McGraw-Hill Education.
  • McKeever, M. (2020). How to write a business plan. Nolo.
  • Perkins, D. (2019). Financial management for small businesses. Routledge.
  • Ross, S. A., Westerfield, R. W., & Jordan, B. D. (2020). Fundamentals of corporate finance. McGraw-Hill Education.
  • Scarborough, N. M., & Cornwall, J. R. (2019). Essentials of entrepreneurship and small business management. Pearson.
  • Yunus, M., & Moingeon, B. (2010). Building social business models: Lessons from the founder of Grameen Bank. Working paper, Babson College.