To Michelle From Tenika Tassincc Elena Date 06052022 Subject

To Michellefrom Tenika Tassincc Elenadate 06052022subject Globa

To: Michelle

From: Tenika Tassin

CC: Elena

Date: 06/05/2022

Subject: Global Marketing

Following the discussion with Elena and the consideration of the new product in the company, the following are some of the recommendations. The new product targets females aged 22 to 36 years. This demographic is chosen because the fashion line is introducing a product tailored to appeal to the young generation, aiming to enhance their performance and appeal. This segment is characterized by a strong love for fashion, frequent purchasing behavior, and a significant online presence. These traits make this demographic highly receptive to digital marketing channels, providing an opportunity to increase the company's market presence and overall sales performance.

The young population is distributed globally, but the company's primary focus is on the United States. The U.S. market is especially targeted because this demographic is highly active on social media platforms, making it easier to reach and engage with effectively. Psychographically, this target group desires quality and trendy fashion options, and their outgoing personalities increase the likelihood of them purchasing fashionable, trendy clothing. Their lifestyle, which includes active social lives, partying, and a focus on personal appearance, further supports the decision to market trendy fashion items to this segment.

Specifically, the targeted demographic includes working individuals aged 22 to 36 years who are single and do not have familial obligations, providing them with disposable income to spend on fashion and self-enhancement products. Their active involvement in social activities necessitates constant access to fashionable apparel, and their sufficient income means they can regularly update their wardrobes with trendy pieces. Recognizing these factors ensures the company can secure a sizable customer base, gaining competitive advantages within the industry. Therefore, it is recommended that the company's marketing efforts commence domestically in the United States before expanding globally, leveraging digital marketing strategies that appeal directly to this demographic’s preferences and behaviors.

Paper For Above instruction

In the context of strategic business decisions, mergers can serve as powerful tools for growth, diversification, and increased market competitiveness. When evaluating potential mergers, it is essential to analyze companies that complement each other’s strengths and market positioning. For this purpose, two companies from Yahoo Finance that present promising merger candidates are Disney (The Walt Disney Company) and Netflix (Netflix Inc.). The rationale behind selecting these two entities is based on their significant influence within the entertainment industry, their overlapping yet distinct audiences, and the potential for synergies through a merger.

Disney and Netflix constitute leading entities in the global entertainment sector, each with considerable market share and brand recognition. Disney, known for its vast portfolio of media properties, including Marvel, Star Wars, and its renowned theme parks, has a strong content creation and distribution network. Netflix, on the other hand, is a pioneer in the streaming industry with a vast subscriber base and a reputation for investing heavily in original content. The convergence of these two companies could generate immense value, combining Disney’s extensive content library with Netflix’s innovative streaming technology and global distribution channels.

The choice of Disney and Netflix as merger candidates is driven by several strategic benefits. Firstly, a merger could significantly expand content offerings, creating a super-platform capable of competing effectively against rising global competitors like Amazon Prime Video and Hulu. Disney’s content library complements Netflix’s existing original productions, enabling a broader range of programming that appeals to diverse demographics. This synergy could enhance subscriber retention and attract new audiences, leveraging Disney’s strong brand equity alongside Netflix’s technological prowess.

Secondly, the merger would create operational efficiencies through economies of scale. Both companies incur high expenses related to content production and technology infrastructure. Combining their resources would reduce redundant costs, improve bargaining power with content creators, and optimize technological investments. This financial synergy could enable the merged entity to allocate more funds toward innovative content and technological development, reinforcing their competitive position in the rapidly evolving digital entertainment landscape.

Thirdly, this consolidation offers benefits for brand positioning and market expansion. Disney’s global reach, including its robust theme parks and merchandise, could be integrated with Netflix’s digital platform to create a comprehensive entertainment ecosystem. This would allow the merged firm to penetrate emerging markets more effectively, leveraging Disney’s international presence and Netflix’s adaptable streaming services tailored for diverse regions.

Additionally, for consumers, the merger promises an enriched content experience, wider variety of genres, and more personalized viewing options through advanced recommendation algorithms. For shareholders, the combined market power and diversified revenue streams could lead to increased profitability and shareholder value. However, such a merger would need to address regulatory challenges, antitrust considerations, and cultural integration issues that arise from bringing two industry giants together.

In conclusion, Disney and Netflix’s merger presents a compelling case for strategic growth in the entertainment industry. The complementary strengths of content libraries, technological capabilities, and global reach provide a solid foundation for creating a dominant entertainment powerhouse. Future research should focus on detailed financial analyses, market impact forecasts, and regulatory considerations to validate this strategic move further. As the entertainment industry continues to evolve with technological advancements and shifting consumer preferences, such a merger could define the future landscape of digital entertainment.

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