To Receive Full Credit There Must Be One Primary Posting

Question

To Receive Full Credit There Must Be One Primary Posting Of 200 Words To receive full credit there must be one primary posting of 200 words (3pts) to the discussion questions and at a minimum two secondary posts (1 pt. each) to another student’s post. Try to post your primary posts before Thursday of each week. This will help in creating a higher level of discussion as the week progresses. Final postings each week must be made before Monday at midnight. Please use proper grammar/spelling, and complete sentences. Try to use “critical thinking” and apply material from the text and your work experience if applicable. If you use online sources – please cite the source in your posting. (CH 2). This week we focus on creating customer value in a cross cultural market. I have downloaded 3 research papers from the Lasell Library (made it easy for you!), Pick one of these papers, and use any and all of the resources this week; Power Point, sources from Module 6 & 7, McKinsey research papers, 2 TedX videos. With the information from the resources, tell us how it relates to whatever of the research papers you picked. In some cases your discussion will be an overview with many specifics, or more of an overview with less specifics, depending upon the paper you pick. I gave you a lot this week, so don't get overpowered, I am not looking for a thesis.

Dr. Jack HW Helper · Accepted Answer

The exploration of customer value in cross-cultural markets is critically important in an increasingly globalized economy. Understanding how companies can create and deliver customer value across diverse cultural contexts is fundamental for success in international business. This paper examines the key concepts involved in creating customer value in cross-cultural settings, drawing insights from three research papers obtained from the Lasell Library, supplemented by contemporary resources including PowerPoint presentations, McKinsey research, modules 6 & 7, and two TEDx videos. The integration of these resources enables a comprehensive understanding of effective strategies for cross-cultural customer engagement and value creation. Introduction Creating customer value in cross-cultural markets involves understanding diverse consumer behaviors, preferences, and cultural nuances that influence purchasing decisions. Companies that succeed in these environments do so by adopting culturally sensitive marketing strategies, leveraging local insights, and building authentic relationships with consumers. The introduction sets the stage for exploring how these principles are reflected in current research and real-world practices. Understanding Cross-Cultural Customer Value The core of cross-cultural customer value creation centers on cultural intelligence, which refers to a firm's ability to understand, interpret, and respond effectively to cultural differences (earlier research emphasizes the importance of cultural competence). From the research papers reviewed, it is evident that companies must tailor their value propositions to align with local cultural values, beliefs, and consumption patterns. For example, in high-context cultures, indirect communication and relationship-building are essential elements, whereas in low-context cultures, direct communication and transactional closeness are prioritized. Strategies for Creating Customer Value Several strategies that enhan

To Receive Full Credit There Must Be One Primary Posting

To Receive Full Credit There Must Be One Primary Posting Of 200 Words

Paper For Above instruction

Introduction

Understanding Cross-Cultural Customer Value

Strategies for Creating Customer Value

Application of Resources

Implications for Businesses

Conclusion

References