Topic Presentation 1: The Objective Of This Assignment

Topic Presentation1 The Objective Of This Assignment Is To Inform the

Topic presentation 1. The objective of this assignment is to inform the classmates of marketing-related issues. You are welcome to choose any topic related to marketing. 2. Please find AT LEAST 2 articles related to the topic and present the topic by combining and extracting the most useful information from the sources. 3. Your presentation should include: (a) title and publication of at least two articles, (b) summary of the articles in a cohesive manner, (c) your own critical perspectives, and (d) at least one relevant question for class discussion. (A good and interesting question and should not need a long answer) (f) Include at least one slide that says “Critical Thinking”. The presentation should last between 10 and 20 minutes. I will evaluate your performance based on the following components: Evaluation criteria: Quality of the articles: Relevancy and substantiality of the content 40% Your own critical perspectives added (Critical Thinking Slide) 10% Included at least one relevant question for class discussion 10% Included references at the end of the slide presentation 2% Logical organization and clear communication of the material 10% Presentation style (e.g., not reading off the article, making eye contact, posture, handling questions): 10% Duration of the presentation (not including class discussion) Should be reliable articles, clear, good, and Not long * Attach them in pdf files separately along with the presentation and the link if they are form reliable websites.

Paper For Above instruction

The objective of this presentation is to inform classmates about crucial marketing-related issues by analyzing and synthesizing information from credible sources. Choosing an engaging topic within marketing is essential, and the presentation must incorporate at least two recent and reliable articles related to that topic. The core purpose is to provide a comprehensive yet cohesive overview by summarizing the articles, offering critical perspectives, and fostering class discussion through relevant questions. The presentation duration should be between 10 and 20 minutes, ensuring clarity, engagement, and effective communication throughout.

In selecting articles, emphasis should be placed on reliability, clarity, and brevity. Articles should be concise, well-structured, and from reputable sources such as academic journals, industry reports, or credible online platforms. PDFs of the articles must be attached along with the presentation, including direct links to the original sources for verification purposes.

Structurally, the presentation should begin with a clear title and an introduction to the issue, followed by summaries of each article highlighting key points and insights. These summaries should be integrated cohesively, showing how the articles complement or contrast with each other. Critical analysis is vital—viewpoints that challenge or deepen understanding of the issues should be incorporated, ideally presented on a dedicated "Critical Thinking" slide. This segment should demonstrate thoughtful engagement with the material, considering implications, potential biases, or practical applications in marketing.

To facilitate meaningful dialogue, at least one pertinent question should be crafted for class discussion. The question should be concise, thought-provoking, and relevant to the articles’ content. It serves to stimulate debate or reflection among peers after the presentation. Presentation style is also a crucial evaluation component; speakers should avoid reading directly from slides, maintain eye contact, have confident posture, and handle questions professionally.

Overall, the quality of sources, organization, clarity, and presentation skills significantly influence the grading. With careful preparation and critical engagement, this assignment aims to enhance understanding of current marketing issues and develop presentation skills that combine scholarship with effective communication.

References

  • Kotler, P., Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Chaffey, D., Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
  • Solomon, M., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real People, Real Choices (7th ed.). Pearson.
  • Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.
  • Smith, P. R., & Zook, Z. (2016). Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page.
  • Peppers, D., & Rogers, M. (2011). Managing Customer Relationships: A Strategic Framework. Wiley.
  • Porter, M. E. (1985). Competitive Advantage. Free Press.
  • Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36-68.
  • Laudon, K. C., & Traver, C. G. (2016). E-Commerce 2016: Business, Technology, Society. Pearson.
  • Ries, A., & Trout, J. (2001). Positioning: The Battle for Your Mind. McGraw-Hill.

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