Understanding Digital Identity Formation

Deliverable 2 Understanding Digital Identity Formationtop Of Formbot

Deliverable 2 - Understanding Digital Identity Formation Top of Form Bottom of Form Assignment Content 1. Top of Form Competency This competency will allow you to demonstrate your ability to conduct research into how a digital footprint is created by looking at your own personal and professional life to determine your digital identity. In addition, you will be able to examine how an organization's digital footprint impacts their overall success. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric†link, which is located in the Details & Information pane. Instructions You are working for a local department store in the Operations Department. You notice that their business practices and use of technology are not up to date. One day while working, you are having a discussion about technology and identity formation with your supervisor. Your supervisor continues to explain that individuals and organizations have digital identities that are formed and impacted through various methods. Your supervisor continues, saying, "They can develop or change through social media, positive or negative press, word of mouth, and so on." You begin to understand that the digital footprint of a business or organization can greatly impact their success or failure due to many factors, including the rapid dissemination of information that can occur digitally. Your supervisor, through the course of the discussion, acknowledges that you are very fluent in the area of digital identity and asks you to conduct research and create a visual presentation explaining how digital identity is formed for both individuals and organizations. Your supervisor says, "This visual presentation will be presented to not only me, but company stakeholders and your coworkers in order to help them understand how identity is formed, and how to best maximize digital identity to contribute to the overall success of our store." Your supervisor continues, saying, "From this presentation, decision makers will be able to work on identity management and can then implement digital strategies in order to maintain or improve the store's identity. In the end, this is intended to help increase exposure to the store, enhance the customer base, and the overall success of the store. The visual representation should be interactive and informative and can be presented in any visual format that you choose." For this research and presentation, you are to reflect upon and address the following topics: · What are the key methods of identity development? Consider available technology, socioeconomic status, generational issues, access to technological resources, etc. · Explain how technology and digital forums can aid in identity formation. · Consider available technology, socioeconomic status, generational issues, access to technological resources, etc. · Are there differences between identity development in the digital world and in the physical world? · As technology improves and changes, what are some things that individuals and organizations do to impact change and development in the digital age? · How can individuals change the course of action for organizations and their digital footprint? · How is the digital identity of your store in the above scenario formulated, and what impact might that identity have on the overall success of the store? Bottom of Form DO NOT WRITE A PAPER JUST ON BIPOLAR Follow the instructions MUST BE MAX 10 PAGES!!!! Assignment Criteria: 1. Collecting the Demographic Data: Interview the patient and obtain a thorough medication history from a patient that provides adequate information to conduct a comprehensive medication review. This information will include patient’s demographics, past and current medical history, and social history. -MAKE UP THIS PATIENT 2. Identifying the Drug Record: The drug record is a comprehensive record of the patient’s medications (prescription and nonprescription medications, herbal products, illicit drugs, and other dietary supplements). Care should be made to identify and list all the patient’s medications. GOES with Patient above 3. Identifying and Analyzing Potential Drug-Related Problems: Use the tool to identify potential drug related problems. Responses should be detailed enough to demonstrate the student’s thorough and detailed analysis of the patient’s problems. Use scholarly references to support your findings. a. Adherence/Non-adherence issues b. Indications/Therapeutic goals c. Safety concerns d. Effectiveness of the medication 4. Developing a Drug-Related Action Plan: The medication-related action plan (MAP) is a patient-centric document containing a list of actions for the patient to use in tracking progress for self-management and shared goals. 5. Formulating an Intervention and/or Referral: The PMHNP provides consultative services and intervenes to address drug-related problems. The PMHNP refers the patient to a physician or other healthcare professional, as needed. Referrals are expected when the patient’s needs are outside of the PMHNPs scope of practice, or the practitioner lacks adequate skills to address them. 6. Include a title page. 7. The paper does not need an introductory paragraph, purpose statement, or conclusion. Students will follow the tool as a guide to structure the paper. 8. Include level 1 headings to organize the paper. 9. As this is a reflective paper, first person may be used. 10. Include a minimum of five (5) professional peer-reviewed scholarly journal references to support the paper (review in Ulrich Periodical Directory) and be less than five (5) years old . 11. APA format is required (attention to spelling/grammar, a title page, a reference page, and in-text citations).

Paper For Above instruction

This assignment requires creating a comprehensive analysis of digital identity formation for both individuals and organizations, focusing on methods of development, influences of technology, and the impact of digital footprint on success. The research will be integrated into a visual presentation intended to educate stakeholders and decision-makers on how to manage and enhance digital identities. Additionally, the work involves developing a detailed medication review case study with a fabricated patient, including medication history, identification of drug-related problems, and a personalized care plan. The following sections articulate the core concepts related to digital identity formation, as well as the methodological aspects of pharmaceutical care in a reflective format.

Understanding Digital Identity Formation

Digital identity formation encompasses various mechanisms through which individuals and organizations establish and develop their online personas. Key methods include social media profiles, website presence, online reviews, press coverage, and word-of-mouth reputation. For organizations, digital footprints are shaped by customer reviews, social media engagement, online advertising, and digital branding initiatives. Socioeconomic factors, access to technological resources, generational differences, and cultural influences significantly impact how these identities are created and perceived (Marwick & Boyd, 2011; Livingstone & Helsper, 2010). Individuals from higher socioeconomic backgrounds tend to have more extensive digital footprints due to better access and technological literacy, whereas marginalized groups may have limited online presence, affecting how their identities are formed and perceived (Hargittai & Hsieh, 2010).

The Role of Technology in Shaping Digital Identity

Technological advancements, especially social media platforms and online forums, facilitate rapid and dynamic identity formation. Users curate their digital personas by choosing what content to share, thus influencing public perception. For organizations, digital forums serve as channels for reputation management and branding, allowing real-time engagement with customers. The proliferation of data analytics and artificial intelligence enables both individuals and organizations to tailor their digital identities intentionally, enhancing perceived authenticity and relevance (boyd & Ellison, 2007; Kietzmann et al., 2011). However, the same technologies can also lead to negative exposure through cyberbullying, misinformation, or poorly managed crises, thereby affecting digital reputation negatively (Fuchs, 2017).

Differences in Identity Development: Digital vs. Physical World

The digital environment allows for both continuous and controlled identity expression, contrasting with the often more authentic but less curated identities in physical spaces. Digital identities can be crafted, edited, or even fabricated, providing a sense of anonymity and flexibility (Turkle, 2011). Conversely, physical identity development typically involves real-life interactions, which are less susceptible to editing but also less controllable. The impact of digital identity is broader, reaching global audiences instantly, while physical identity tends to be localized and more directly influenced by immediate social contexts.

Impact of Technological Change on Identity Development

As technology evolves, both individuals and organizations actively adapt their digital strategies. For example, organizations utilize social media marketing and influencer partnerships to shape perception. Individuals leverage personal branding and content creation to influence their digital footprints. The legal and ethical frameworks surrounding privacy, data protection, and online conduct also influence how identities are crafted and managed in the digital age (Livingstone & Haddon, 2009). The rise of virtual reality, augmented reality, and metaverse platforms expands the scope of identity expression beyond traditional social media, offering new avenues for personal and organizational branding (Schroeder, 2020).

Shaping Organizational Digital Footprint

Organizations can influence their digital footprints by developing consistent branding, engaging transparently with audiences, and actively managing online reviews and media coverage. Strategic content creation, positive press, and proactive reputation management are vital. Customer feedback and social listening tools provide insights that guide modifications to digital strategies, ensuring the organization’s online identity aligns with its values and goals (Kaplan & Haenlein, 2010). Effective management can lead to increased brand loyalty, customer exposure, and overall success in a competitive marketplace.

Case Study: Digital Identity of the Store Scenario

In the scenario described, the store’s digital identity is formed through its online presence, customer reviews, social media engagement, and the overall digital reputation cultivated through online interactions. A store’s digital identity encompasses its brand perception, customer service quality, and community engagement online. Negative reviews, poor social media management, or inconsistent branding can tarnish this digital identity, thus negatively impacting customer trust and sales. Conversely, a well-maintained digital presence that emphasizes positive customer experiences and transparent communication can enhance the store’s reputation and attract new customers, leading to increased sales and success. Maintaining a consistent, authentic, and positive digital identity is therefore fundamental to the store’s overall competitive advantage.

Conclusion

Understanding how digital identities are formed and managed is crucial for both individuals and organizations striving for success in the digital age. The strategic use of technology, awareness of socioeconomic and generational influences, and proactive reputation management can significantly impact the perception and effectiveness of digital footprints. For organizations like the department store, intentionally shaping a positive digital identity can foster increased exposure, customer loyalty, and long-term growth.

References

• boyd, d., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
• Fuchs, C. (2017). Social media: A critical introduction. Sage Publications.
• Hargittai, E., & Hsieh, Y. P. (2010). Succinctly, digital inequality. The Information Society, 26(3), 173-176.
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
• Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
• Livingstone, S., & Helsper, E. (2010). Balancing opportunities and risks in teenagers' use of the internet: The role of online skills and internet self-efficacy. New Media & Society, 12(2), 309-329.
• Livingstone, S., & Haddon, L. (2009). EU Kids Online: Final report. London School of Economics and Political Science.
• Marwick, A. E., & Boyd, D. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media & Society, 13(1), 114-133.
• Schroeder, R. (2020). The social life of avatars: Virtual worlds, online identity, and social interaction. Routledge.
• Turkle, S. (2011). Alone together: Why we expect more from technology and less from each other. Basic Books.