Unit Assignments: Journal View The Video And The Task

Unit Assignmentsunit I Journalview The Video And The Task Learning Gui

The task requires viewing a specific video titled "Company and Industry Research" along with accompanying Task Learning Guides (TLGs), which demonstrate methods for locating company and industry information through the CSU Online Library. The focus includes understanding how to find detailed company data using the Business Source Ultimate Database and how to search for academic articles centered on companies. The assignment then asks to reflect on how a marketing manager could utilize these research strategies in their professional role and how a graduate student might apply them in their coursework. The reflection should be a minimum of 200 words and does not require any citations or references.

Paper For Above instruction

Understanding how to effectively gather company and industry information is fundamental for both marketing professionals and graduate students engaged in business studies. The CSU Online Library offers valuable tools such as the Business Source Ultimate Database and specific search strategies outlined in the TLGs, which facilitate comprehensive research. For a marketing manager, these resources enable the collection of competitive intelligence, analysis of market trends, and understanding consumer preferences—all essential elements for crafting effective marketing strategies. By leveraging these research tools, a marketing manager can better identify gaps in the market, monitor competitor activities, and develop targeted marketing campaigns that resonate with the target audience.

For example, the TLGs demonstrate how to pinpoint accurate and relevant data within the vast online library resources. A marketing manager looking to expand their company's market share could, for instance, analyze industry reports and competitor profiles to identify emerging opportunities and threats. These insights can inform strategic decisions such as new product development, pricing strategies, and promotional activities.

As a graduate student, mastering these research techniques contributes significantly to academic success. Students can utilize the CSU Online Library to find scholarly articles, case studies, and industry reports that support coursework and research projects. This skill enhances critical analysis and enables students to build well-supported arguments in their papers and presentations. Furthermore, understanding how to navigate academic databases prepares students for professional careers, where ongoing research and information gathering are crucial.

By combining these research strategies, both marketing professionals and graduate students can stay informed, make data-driven decisions, and contribute valuable insights within their respective fields. The ability to efficiently locate and analyze industry and company data ultimately provides a competitive advantage and fosters informed decision-making.

References

  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Burns, A. C., & Bush, R. F. (2016). Marketing Research (8th ed.). Pearson.
  • Hague, P., & Jackson, N. (2014). Business Research Methods (4th ed.). Routledge.
  • Grant, R. M. (2019). Contemporary Strategy Analysis (10th ed.). Wiley.
  • Leigh, T. W., & Peteraf, M. A. (2019). Strategic Management: Concepts and Cases. McGraw-Hill Education.
  • Gale Business Insights: Industry Reports. (2023). Gale Cengage.
  • Business Source Ultimate Database. (2023). EBSCOhost.
  • CSU Online Library. (2023). https://libguides.colostate.edu/csu
  • Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78-93.
  • Zeithaml, V. A., & Bitner, M. J. (2012). Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill Education.

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