Unit IV Web Assignment: This Assignment Allows You To Demons
Unit Iv Web Assignmentthis Assignment Allows You To Demonstrate The Fo
Locate two Coca-Cola commercials on a video-hosting website such as YouTube. Insert the links to each commercial in the provided table. Watch each commercial carefully, considering the following six questions: (1) What product or service is offered? (2) What message does the commercial convey? (3) How would you describe the general target market, including age, interests, likes/dislikes, and life goals? (4) How would you describe the specific market segment targeted by the commercial, considering the same demographic factors? (5) What is the connection between the commercial's message and the targeted market segment? (6) How could marketing research methods have aided in reaching the desired audience before producing the commercial? After completing the table with your answers, save the entire document and submit it via Blackboard for grading.