Unit V Communication Integration Use: Chapter 7 Part 2 Inter
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Unit V Communication Integrationuse Chapter 7 Part 2 International Man
Prepare a two-page descriptive summary detailing the new communication flow resulting from the merger between Aerospace Corporation (based in China) and Engineering Corporation (based in the United States). The summary should include the rationale for establishing the new communication channels, an analysis of the cultural impacts of each organization, a description of the redesigned communication flow, identification of potential communication barriers considered, and the theoretical strategies referenced from Luthans and Doh (2012). Visual organizational charts should be created or revised to depict the new communication channels and included as appendices (Appendix I, Appendix II, and Appendix III).
Paper For Above instruction
Effective communication is a critical component in organizational success, especially during and after mergers or acquisitions that involve international entities with distinct cultural backgrounds. In the case of the merger between Aerospace Corporation, based in China, and Engineering Corporation from the United States, establishing a clear, efficient communication flow is essential for operational synergy, cultural integration, and strategic alignment. This paper discusses the development of a new communication structure, considering cultural differences, potential barriers, and relevant communication theories, primarily those offered by Luthans and Doh (2012).
Introduction to the Need for a New Communication Flow
The merging of Aerospace Corporation and Engineering Corporation necessitates the redesign of organizational communication channels to facilitate smooth information exchange, prevent misunderstandings, and promote collaboration. The differing cultural practices, language barriers, and organizational hierarchies between the American and Chinese firms create unique challenges. Therefore, a structured communication flow is vital to ensure that both entities operate cohesively towards shared objectives. The new communication channels should enhance transparency, encourage feedback, and support decision-making processes across cultural boundaries.
Cultural Impacts of Each Organization
The American organization, Engineering Corporation, is likely influenced by individualistic cultural values, emphasizing directness, openness, and egalitarian communication (Hofstede, 2001). Such cultures promote a flat organizational structure and encourage employees to voice opinions and participate in decision-making. Conversely, Aerospace Corporation, rooted in Chinese cultural norms, may lean toward high-context communication, respect for hierarchy, and indirect messaging, with a focus on harmony and face-saving (Hall, 1976; Hofstede, 2001). These fundamental cultural differences can lead to misunderstandings and communication breakdowns if not properly addressed in the new structure.
Description of the Communication Flow
The new organizational chart establishes a decentralized communication network with clear roles designated for cross-cultural liaisons and liaison teams. It incorporates a dual-reporting structure where project teams include representatives from both organizations, ensuring that information circulates seamlessly between American and Chinese units. Communication channels include formal meetings, videoconferences, and collaborative platforms that support real-time dialogue. Key managers in each organization serve as points of contact, facilitating upward, downward, and lateral communication flows. Furthermore, an intercultural communication manual will be integrated to guide employees on effective messaging tailored to cultural nuances, fostering mutual understanding and minimizing misinterpretations.
Communication Barriers Considered and Strategies to Overcome Them
Several potential barriers were identified, including language differences, varying communication styles, and hierarchical perceptions. Language barriers can be mitigated through bilingual communication policies and translation services. Differences in communication styles—direct versus indirect—are addressed by providing intercultural training, emphasizing active listening, and promoting openness to diverse expressions. Hierarchical barriers, particularly prevalent in Chinese culture, are bridged by establishing a culture of inclusiveness and flattening communication hierarchies during collaborative efforts (Luthans & Doh, 2012). Strategies such as the implementation of intercultural communication theories, including Hall's high- and low-context communication model and Hofstede’s cultural dimensions, underpin these interventions to foster effective cross-cultural communication.
Conclusion
The redesign of communication channels post-merger is vital for the operational effectiveness of the newly integrated organization. By aligning communication strategies with cultural realities and applying relevant communication theories, the organization can foster an environment of mutual respect, understanding, and collaboration. This structured approach will help mitigate potential barriers, promote transparent information exchange, and ultimately support the organization’s strategic goals in an international context.
References
- Hall, E. T. (1976). Beyond Culture. Anchor Books.
- Hofstede, G. (2001). Cultures and Organizations: Software of the Mind. McGraw-Hill.
- Luthans, F., & Doh, J. (2012). International Management: Culture, Strategy, and Behavior (8th ed.). McGraw-Hill Education.
- Smith, P. B., & Bond, M. H. (1999). Social Psychology Across Cultures. Allyn & Bacon.
- Chen, G., & Starosta, W. J. (2000). Communication competence and intercultural communication: An integrative framework. Asian Journal of Social Psychology, 3(1), 73-92.
- Leung, K., & Cohen, D. (2011). Cultural differences in communication styles. Journal of International Business Studies, 42(4), 549-560.
- Martin, J. N., & Nakayama, T. K. (2010). Intercultural Communication in Contexts. McGraw-Hill.
- Gudykunst, W. B. (2004). Bridging Differences: Effective Intergroup Communication. Sage Publications.
- Thomas, D. C. (2008). Cross-Cultural Management: Essential Concepts. Sage Publications.
- Fitzgerald, R. (2013). Communication strategies in international mergers. Journal of International Business, 18(2), 245-260.
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