Use The Provided Information As Well As Your Own Research ✓ Solved
Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected.
Submit the completed template in the Week 4 assignment submission link.
Answer the following questions:
1. Target Customers/Users
- Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (Note: Do not say “any, all, everyone” you cannot target everyone, you must be specific)
- Age Bracket
- Gender
- Income Bracket
- Education Level
- Lifestyle
- Psychographics (Interests, Hobbies, Past-times)
- Values (What the customer values overall in life)
- Other items you would segment upon (optional)
- How does the company currently reach its customers/users? Look at the methods and media used. Suggest additional methods and media, explaining why.
- What would grab the customers’ attention? Why do you think this will capture their attention?
- What do these target customers value from the business and its products? Why do they value these items?
2. Competitors
- Identify at least three competitors and why you selected each.
- Competitor 1
- Competitor 2
- Competitor 3
- What product category does the brand fit into, and why?
- What frame of reference will customers use when choosing this brand?
- What other brands might customers compare this brand to (besides the identified competitors)?
3. USP (Unique Selling Proposition) Creation
- What is the brand’s uniqueness? What makes it stand out? Why is this key?
- What is the competitive advantage? How does the brand stand out above competitors? Why?
- What attributes or benefits dominate competitors? Why do they stand out?
- Based on the above, create a new USP. Why did you decide on this USP?
- Provide a justification for your USP creation.
4. Positioning Statement & Motto
- Develop a new positioning statement and motto. For example, BMW’s: "The brand for discerning customers of sports cars who want an exhilarating experience" and "BMW is the ultimate driving machine."
- Explain why you created the positioning statement and motto.
- Provide a defense/justification for each creation.
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Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected.
Answer the following questions:
1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (Note: Do not say “any, all, everyone” you cannot target everyone, you must be specific)
- Age Bracket : [Insert response - at least one to two good sentences]
- Gender : [Insert response - at least one to two good sentences]
- Income Bracket : [Insert response - at least one to two good sentences]
- Education Level : [Insert response - at least one to two good sentences]
- Lifestyle : [Insert response - at least one to two good sentences]
- Psychographics (Interests, Hobbies, Past-times) : [Insert response - at least one to two good sentences]
- Values (What the customer values overall in life) : [Insert response - at least one to two good sentences]
- Other items you would segment upon (optional): [Insert response]
How does the company currently reach its customers/users?
Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided upon this suggestion? [Insert response - at least 4 good sentences addressing all questions]
What would grab the customers/users’ attention? Why do you think this will capture their attention? [Insert response - at least 4 good sentences addressing all questions]
What do these target customers’ value from the business and its products? Why do you think they value these items? [Insert response - at least 4 good sentences addressing all questions]
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
- Competitor 1: [Insert response]
- Competitor 2: [Insert response]
- Competitor 3: [Insert response]
What product category does the brand fit into? Why have you placed this brand into the product category that you did? [Insert response - at least 4 good sentences addressing all questions]
What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service?
What other brands/companies might customers compare this brand to (other than the top three identified above)? [Insert response - at least 4 good sentences addressing all questions]
3. USP (Unique Selling Proposition) Creation
What is the brand’s uniqueness? What makes the brand stand out with the customers? Why do you think this is a key uniqueness for this business? [Insert response - at least 4 good sentences addressing all questions]
What is the competitive advantage of the brand? What makes the brand stand out above its leading competitors? How is it different from other competing brands? Why do you consider this a competitive advantage? [Insert response - at least 4 good sentences addressing all questions]
What attributes or benefits does the brand have that dominate competitors? What makes the business’s products stand out above the competing products? Why do you think they dominate? [Insert response - at least 4 good sentences addressing all questions]
Using your analysis in the three questions above, create a new USP (Unique Selling Proposition for your business). Why have you decided upon this particular USP? [Insert response]
Defense/Justification of USP (Why have you created this): [Insert response - at least two good sentences]
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?
· BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
· BMW Motto: BMW is the ultimate driving machine.
· Newly Created Positioning Statement : [Insert response]
· Defense/Justification of Positioning Statement Creation (Why have you created this): [Insert response]
· Newly Created Motto: [Insert response]
· Defense/Justification of Motto Creation (Why have you created this): [Insert response]