Using 4Ps To Design A Watch

Question

Using 4ps To Design A Watchoriginally Men Arewererenowned For Luxur Using 4P's To Design A Watch Originally men are/were renowned for luxurious watches than women, especially when it comes to digital and mechanical categories. Global statistics indicate that the percentage of sales of luxurious watches is about 65% for men and 35% for women. Baring/Bearing this in mind, the shift from men to women as the target group is wanting, in an attempt to achieve a balance in demand. The growth trend is expected to continue over the years, with women considered to account for nearly half the world's total population. Another reason for a shift in the target population is that the average female per capita income increased by 15.2% compared to that of males, which was recorded as 14.8% by 2013. Designing a watch can be guided through three steps: designing online, sourcing parts, and assembling. This paper highlights how the 4Ps (Product, Price, Place, Promotion) can be used to redesign men's mechanical and digital watches to suit women. Starting with men's wristwatches as the initial model, the goal is to create a new offering that appeals specifically to women. Incorporating the 4Ps in this process enables us to identify the appropriate market mix for each brand. Key factors include whether the new watch will meet consumer needs, the sales channels, product differentiation, perceived value, and customer interactions. Strategic design should therefore consider market positioning and consumer expectations to develop a compelling product tailored to women.

Dr. Jack HW Helper · Accepted Answer

Applying the 4Ps marketing mix to redesign a men’s luxury watch for women involves meticulous consideration of product features, strategic pricing, targeted placement, and effective promotion. This comprehensive approach ensures that the new product aligns with the preferences and behaviors of women consumers while maintaining a brand's luxury image. Product Strategy The foundation of the redesigned watch begins with the product itself. Using Zelos—a respected micro-brand known for unique materials and craftsmanship—as a template, the redesigned product should incorporate features that appeal to women, such as aesthetic customization, enhanced functionality, and personalization options. Zelos watches utilize materials like meteorite stainless steel, bronze, Damascus steel, and unique dials made from Blackbird SR-71, establishing a reputation for quality and innovation (Wang et al., 2018). For the women’s variant, material selection and design customization are critical. Incorporating lighter, more colorful wristbands, and elegant casing options can make the watch more attractive to female consumers. Additionally, integrating features such as biometric sensors—heart rate variability and activity tracking—adds value and aligns with the increasing health consciousness among women. Customization options, such as interchangeable straps and personalized engravings, can cater to individual tastes and foster emotional attachment to the product. Outstanding design elements—including feminine color palettes, sleek lines, and stylish accessories—should be prioritized. Furthermore, technological enhancements like smart functionalities, compatibility with mobile apps, and health monitoring cater to modern women's lifestyles. Ensuring the product is user-friendly and intuitive amplifies its appeal. Pricing Strategy Pricing the redesigned women’s watch must reflect its premium nature while remaining competitive within the luxury market segment. Zelos’ existing price range of $429–

Using 4Ps To Design A Watch

Using 4ps To Design A Watchoriginally Men Arewererenowned For Luxur

Paper For Above instruction

Product Strategy

Pricing Strategy

Place / Distribution Channel

Promotion Strategy

Conclusion

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