Visual Choice: An Advertisement Or Visual Argument Of Your C

Visualchoose An Advertisement Or Visual Argument Of Your Choice Tv C

Choose an advertisement or visual argument of your choice—TV commercial, visual ad, PSA, statue, artwork, photograph, etc. Answer these questions: Who is the intended audience of this visual (remember, not EVERYONE is an audience)? What elements in this visual do you see that are attempting to persuade you? Identify ethos/pathos/logos that you see in the visual. Why did the creator choose their medium (a commercial, a painting, etc.)? Could they have chosen something else? Why or why not? What changes might be made to accommodate a different audience with the same message? No citations are needed but PLEASE post the visual image on your reading response so I can see it. What media reaches different audiences? Who benefits from seeing various forms of media? What changes might be made to accommodate different audiences? I must choose any visual then I might explain what is the purpose, why use some colors, shape, symbol, what images are going to be mean, what is matter. Every point matters such as color, shape, picture, graphic, font type and size—everything based upon who my audiences are. Why we choose TV, poster, or radio, etc., is based upon our target consumers. If it is a video, check the music, background info.

Paper For Above instruction

The selection of a visual advertisement or argument is crucial for understanding how messages are tailored to specific audiences through various media. For this analysis, I have chosen a widely recognized television commercial for a luxury car brand, which exemplifies effective visual persuasion aimed at a particular demographic.

Target Audience

The primary audience for this luxury car commercial includes affluent adults aged 30 to 50 who are interested in status, performance, and modern lifestyle. The ad's imagery, tone, and message are designed to appeal to individuals seeking exclusivity and luxury, often possessing a higher socioeconomic status. The visual cues and messaging do not target the general population but are specifically directed towards consumers who value prestige and advanced technology in vehicles, making this a niche yet impactful audience.

Persuasive Elements in the Visual

The commercial employs several persuasive elements, including powerful imagery of the car in a scenic, open landscape, which symbolizes freedom and adventure. The sleek design of the vehicle is emphasized through close-up shots, highlighting its aesthetic appeal. The use of ambient lighting and a sophisticated color palette—primarily black, silver, and metallic hues—further enhances the perception of elegance and modernity.

Additionally, the commercial features serene background music that evokes feelings of tranquility and confidence. The presence of a confident, well-dressed individual driving the car subtly signals success and social status. These visual elements work together to persuade viewers that owning this vehicle signifies a high-status lifestyle and emotional fulfillment.

Ethos, Pathos, Logos

The commercial invokes ethos by showcasing the brand's legacy and reputation through visual cues like the logo and the luxurious setting. Pathos is engaged through the aspirational imagery of scenic drives and moments of personal achievement, evoking feelings of freedom, success, and aspiration. Logos is present in the demonstration of the car’s advanced features, sleek design, and technological superiority, providing logical reasons to consider the purchase.

Choice of Medium

The creator chose the television commercial as the medium because it combines compelling visuals, audio, and motion to create an immersive experience. TV allows for the integration of visual appeal with sound design—music, voiceovers, and sound effects—that reinforce the brand’s message. This medium reaches a broad but targeted audience, especially those who consume television regularly during prime hours.

While other mediums like digital ads or print could be used, TV provides a dynamic platform capable of showcasing the car's features with movement and sound, which static images or text alone cannot achieve as effectively. A video enables storytelling and emotional connection, essential for luxury branding.

Adapting the Visual for Different Audiences

To tailor the same message for a younger, more environmentally conscious audience, modifications could include using eco-friendly imagery—such as electric or hybrid models—set in urban, eco-conscious environments. The color scheme might shift toward greener, earth-toned hues to emphasize sustainability. Additionally, featuring younger models and active lifestyles could appeal to a more youthful demographic. The language and tone of the message would also need adjusting, emphasizing innovation, sustainability, and affordability rather than solely luxury and status.

Media and Audience Reach

Different media formats reach different audiences. For instance, social media platforms like Instagram and TikTok cater to younger users with short, visually engaging content, while television might reach an older, more traditional demographic. Print magazines, on the other hand, reach audiences who prefer physical media and may be more affluent.

Various forms of media benefit different sectors of society: luxury brands benefit from visual and video advertising to maintain exclusivity, whereas public service campaigns use posters and PSAs to maximize reach among diverse populations. Understanding which media caters to which audience allows marketers to effectively allocate resources and craft messages that resonate deeply with targeted consumers.

In conclusion, visual and media choices depend heavily on understanding the intended audience's preferences, behaviors, and values. A well-crafted visual message, tailored in terms of color, imagery, font, and medium, can effectively persuade and connect with specific demographic groups, optimizing the impact of advertising campaigns.

References

  • Belch, G. E., & Belch, M. A. (2018). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education.
  • Percy, L., & Rossiter, J. R. (1997). Advertising Communications and Promotion Management. Oxford University Press.
  • Keller, K. L. (2016). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education.
  • Ogilvy, D. (1983). Ogilvy on Advertising. Vintage.
  • Heath, R. (2016). The Hidden Power of the Ad: How to Break Through with a Clear, Concise, and Engaging Campaign. Harper Business.
  • Levinson, J. C. (2014). Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Things Happen. Houghton Mifflin Harcourt.
  • Scott, D. M. (2015). The New Rules of Marketing and PR. Wiley.
  • Rossiter, J. R., & Percy, L. (1997). Advertising Communications and Promotion Management. Oxford University Press.
  • Jain, S. C. (2018). Integrating Marketing Communications: A Review of Research and Practice. Journal of Marketing Communications, 24(5), 471-491.
  • Baker, M. J. (2014). Marketing Strategy and Management. Palgrave Macmillan.

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