Watch This Extended TV Commercial Like A Girl Discusses Ways

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Discuss the ways that the term "like a girl" has come to embody certain gender stereotypes. Using one (or more) of the theories from the section "Classical Theories and Feminist Thinking," how would that theoretical perspective explain why this type of gender stereotyping persists? Are these gender stereotypes problematic? Are they likely to change? Why or why not? Do these traditional gender stereotypes pose challenges for accepting "non-traditional" gender identities such as non-binary, transgender, gender nonconforming, among others? If so, how so? If not, explain. (If you have an example of another advertisement that either perpetuates or opposes gender stereotypes, please feel free to add a link to your post and share it with the class. Discuss why you chose that particular example to share.)

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The phrase “like a girl” has historically been associated with a series of gender stereotypes that undermine female capability and strength, often used as an insult or dismissive remark to suggest weakness or inferiority when performed “like a girl.” The 2014 "Like a Girl" commercial by Always challenged these stereotypes by empowering girls and women, promoting the idea that doing things "like a girl" should be associated with strength, confidence, and capability rather than weakness. This shift highlights how language and cultural norms shape societal perceptions of gender roles and identities, reinforcing stereotypes that have persisted across generations.

From a classical feminist perspective, such stereotypes are developed and reinforced through socialization processes that perpetuate traditional gender roles and expectations. Functionalist theory, for example, suggests that gender roles serve specific societal functions that maintain social stability. The stereotype that girls are inherently weaker or less capable aligns with traditional roles in family and society, aiming to preserve established social hierarchies. According to this view, the persistence of “like a girl” stereotypes can be understood as part of a broader societal effort to maintain patriarchal structures, where gender distinctions justify unequal distribution of power and resources.

Feminist theories also criticize these stereotypes as problematic because they perpetuate discrimination and inequality. They limit individual potential and reinforce constraints based on gender, especially for women and girls. Such stereotypes influence perceptions from a young age, affecting educational opportunities, career choices, and self-esteem. The commercial by Always disrupted this narrative by illustrating how these stereotypes are damaging and unfounded, prompting shifts toward more inclusive and empowering representations of femininity.

Regarding the likelihood of change, societal perceptions around gender are gradually shifting due to increased advocacy for gender equality, education, and media representation. Movements advocating for LGBTQ+ rights and broader visibility of non-binary and transgender identities are challenging traditional stereotypes, urging society to recognize diverse expressions of gender. However, deeply entrenched stereotypes, rooted in historical and cultural norms, tend to persist unless actively challenged through policy, education, and cultural shifts. Resistance to change often stems from social inertia and the discomfort associated with challenging longstanding beliefs and power structures.

Traditional gender stereotypes pose significant challenges for accepting non-traditional gender identities. For instance, the stereotype that gender is strictly binary — male or female — limits understanding and acceptance of non-binary, gender nonconforming, and transgender identities. These stereotypes contribute to discrimination, stigmatization, and violence against gender-diverse individuals. Society’s expectations for “appropriate” gender behavior conflict with the lived realities of many non-traditional gender individuals, making acceptance difficult.

An example of another advertisement that challenges gender stereotypes is the Netflix campaign “It’s the Shoe,” which features non-traditional gender roles and individuals expressing their authentic selves without conforming to stereotypical norms. This ad was selected because it promotes gender diversity and challenges societal expectations, encouraging viewers to recognize and accept gender fluidity. I chose this advertisement because it exemplifies positive representation of non-traditional gender identities, fostering greater understanding and acceptance in society.

In conclusion, gender stereotypes like “like a girl” have deep roots in cultural, social, and economic structures shaped by historical gender roles. While progress has been made in challenging and redefining these stereotypes through media and social activism, significant obstacles remain due to persistent societal norms and resistance to change. Understanding these stereotypes through feminist and classical theories helps contextualize their origins and provides insight into pathways for fostering greater acceptance of diverse gender identities. Moving forward, continued advocacy, education, and representation are essential in dismantling harmful stereotypes and promoting an inclusive society where all gender identities are recognized and respected.

References

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