WBS Dictionary: Who Is Going To Do It

Wbs Dictionary What Is Going To Be Donewho Is Going To Do Itwhen It

WBS Dictionary: What is going to be done, who is going to do it, when it is going to be done, how long it will take, where it will be done, and sometimes why. The WBS (Work Breakdown Structure) Dictionary provides detailed descriptions of project components, clarifying the scope and responsibilities associated with each element.

In this context, the WBS Dictionary includes specific entries for tasks such as "Marketing Promotions Coordinate Research and Promotion." These tasks involve planning, executing, and managing marketing initiatives, coordinating research efforts related to promotion, and overseeing promotional activities to ensure alignment with project goals.

Your assignment is to complete the details for the two tasks: "Marketing Promotions Coordinate Research" and "Marketing Promotions Coordinate Promotion," based on the example provided in the first attached file. You are focusing on parts 3.7.2 and 3.7.3, which are indicated in red font in the second file relating to the hall project.

Specifically, for each task, you need to specify:

  • What is to be done
  • Who is responsible for performing the task
  • When the task will be initiated and completed
  • Estimated duration or how long the task will take
  • Where the task activities will be carried out
  • Optional: The reason or purpose of the task, if relevant

Ensure your descriptions are detailed and aligned with the example provided. Your work is due in 28 hours from now, so please complete it promptly after reviewing the example.

Paper For Above instruction

The Work Breakdown Structure (WBS) Dictionary serves as an essential companion to the WBS itself, providing detailed descriptions and specifications for every component within a project. For the tasks specified in the hall project—namely, "Marketing Promotions Coordinate Research" and "Marketing Promotions Coordinate Promotion"—a comprehensive WBS Dictionary entry must detail each aspect: what is to be done, who will do it, when it will be executed, how long it will take, where it will occur, and possibly, why it is necessary.

For task 3.7.2, "Marketing Promotions Coordinate Research," the focus is on gathering intelligence, analyzing market trends, and collecting data relevant to promotional activities. The responsible individual or team, such as the Marketing Research Department or the Marketing Manager, will initiate this task at the start of the promotional planning phase, estimated to take approximately two weeks. The location for this activity will primarily be within the marketing department's data analysis labs or offices, though outreach may occur in external research facilities or online sources. The purpose of this task is to underpin promotional strategies with current, accurate market insights, thereby increasing campaign effectiveness.

Similarly, task 3.7.3, "Marketing Promotions Coordinate Promotion," involves the planning and execution of promotional campaigns. The designated person, typically a Promotions Coordinator or Marketing Manager, will oversee this process, beginning after the completion of research. The task duration is estimated at three weeks, covering the development of promotional materials, selection of communication channels, and scheduling. Activities will be conducted mainly at the marketing department’s workspace, media planning offices, or external venues for promotional events. The purpose here is to ensure that promotional activities align with strategic objectives, target the right audience, and utilize the most effective channels, leading to successful campaign execution and increased project visibility.

Both tasks require clear documentation of responsibilities, timelines, and locations to ensure smooth coordination and accountability. Making adjustments along the way might be necessary if unforeseen issues arise or if project timelines shift. The detailed entries in the WBS Dictionary act as a roadmap for project team members, providing clarity and direction—vital for the success of the project.

In summary, completing the WBS Dictionary entries for these two tasks involves detailed description of what needs to be done, who is responsible, when activities will occur, their durations, where they will be performed, and their purpose. Properly executed, this documentation supports overall project planning, resource allocation, and timely execution, which are critical components in successful project management practice (PMI, 2017; Kerzner, 2013).

References

  • Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) (6th ed.). PMI.
  • Kerzner, H. (2013). Project Management: A Systems Approach to Planning, Scheduling, and Controlling (11th ed.). Wiley.
  • Larson, E. W., & Gray, C. F. (2017). Project Management: The Managerial Process (7th ed.). McGraw-Hill Education.
  • Kerzner, H., & Saladis, F. P. (2017). Project Management: A Strategic Approach. Wiley.
  • Zwikael, O., & Smyrk, J. (2019). Project Management for Development: The Truth, The Tactics, The Solutions. Routledge.
  • Meredith, J. R., Shafer, S. M., & Mantel, S. J. (2017). Project Management: A Managerial Approach (9th ed.). Wiley.
  • Haugan, G. (2018). Advanced Project Management: A Structured Approach. Routledge.
  • Harrison, F., & Lock, D. (2017). Advanced Project Management: A Structured Approach. Gower Publishing.
  • Heldman, K. (2018). Project Management JumpStart (4th ed.). Sybex.
  • Gido, J., & Clements, P. (2018). Successful Project Management (7th ed.). Cengage Learning.

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