Website Design

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Website design and creation is one of the vital tools that is used by organization to market its services and products. A website should cover all the services and products handled by an organization. It should also be easy to navigate. There are a number of features that must be included in an ideal website. An organization intending to prepare a website or to improve the existing website must therefore have some indices to base on when finding out whether the proposed website or the existing website serves the right purpose or not.

One of the main functions of a website is to present all the activities related to an organization. This means that the website should be designed in a manner that it can accommodate all the features and activities. The website should also be designed systematically. It should be easy to use and should be designed such that those features which are very important appear conspicuously. Another element is that a website should be appealing to look at.

Reed Music is a school that is developing and advancing highly as far as music courses are concerned. The school offers short music courses, including piano, guitar, drum, vocal singing, and music sheet reading. Currently, the director of the school has decided to establish a website to facilitate dissemination of online information to customers. In the past, the school has been using paper-based brochures.

Led by Simon Cowell, Reed Music intends to create a set of easily navigable web pages with a consistent look and feel. The institution also wants pages that list all offered courses, classified into relevant categories with pictures and short descriptions. To ensure competitiveness, Reed Music needs to analyze the websites of various organizations—such as Tech Music School London, Bimm Bristol, the Institute, and the London Music School—to gather ideas for framework and improvements.

Analysis of competitors' websites reveals various features. Tech Music School London’s website features eye-catching graphics but overuses black color, which can be dull. Its navigation is comprehensive, covering all aspects, but the website lacks a clear motto or vision, which are essential for establishing ethos. The site effectively uses emotional appeal (pathos) by emphasizing its industry leadership, but font size organization is weak.

Bimm Bristol offers a more user-friendly and organized website with conspicuous course listings and application buttons. It considers key elements such as ethos, logos, and pathos, making it highly navigable and appealing. The design's logical structure and colorful application buttons create a better user experience. In contrast, The Institute’s website is basic but less systematically partitioned, leading to navigation difficulties, especially with important elements like the application button.

The London Music School’s website focuses on emotional appeal with its slogan "Tomorrow’s music Today," but it lacks structural clarity, which may cause confusion. Overall, these examples demonstrate the need for Reed Music to develop a website that integrates the best features identified—clear segmentation like Bimm Bristol, emotional engagement like London Music School, and eye-catching visual elements while maintaining structural coherence and easy navigation.

When developing interactive applications on a web server, the process involves creating directory structures, setting up build files, and implementing message handling controllers using technologies like WebSocket or CGI. These applications must be properly configured, executable, and tested to function seamlessly. Developing such interactive components enhances user experience by providing dynamic content and real-time communication capabilities.

Paper For Above instruction

Designing an effective and competitive website for Reed Music requires a comprehensive understanding of fundamental web design principles combined with insights drawn from analyzing successful competitors. Such a website not only serves as a marketing tool but also enhances user experience through clarity, appealing visuals, and interactive features. This paper discusses the essential features of a professional music school website, analyzes key competitors, and proposes strategic approaches for designing Reed Music’s online presence.

First and foremost, a music school website must effectively showcase the organization’s services and activities. Given the diverse course offerings such as piano, guitar, drums, vocal singing, and music sheet reading, it is critical that the site displays these in an organized manner. Categorization helps users find relevant courses quickly, and incorporating images alongside brief descriptions enhances visual appeal and comprehension. For example, Bimm Bristol’s website excels by positioning course listings on the left side, making navigation intuitive and immediate (BIMM Bristol, n.d.).

Clear site structure is fundamental. A well-structured website employs logical segmentation, ensuring users can easily move from one section to another without confusion. Bimm Bristol’s site demonstrates this approach by systematically arranging courses, application links, and contact information. Conversely, The Institute’s website, while containing the essential elements like Home, About, Courses, and Contact, suffers from poorly placed application buttons and limited segmentation, which hampers user experience. Following Bimm Bristol’s successful design principles, Reed Music should ensure that critical functions like course enrollments and inquiries are prominently positioned and easily accessible.

Visual aesthetics and color schemes play a significant role in user engagement. An appealing design employs appropriate color palettes that reflect the brand identity while avoiding overuse of dull or dark colors. The Tech Music School London website, although visually engaging, relies heavily on black, which can dampen the overall attractiveness (Nguyen, 2013). Reed Music can draw inspiration from Bimm Bristol’s use of bright and harmonious colors that attract attention without overwhelming visitors.

Additionally, the website must incorporate effective elements of ethos, logos, and pathos to build credibility and emotional connection. Ethos, which enhances trustworthiness, can be strengthened by clearly displaying the institution’s mission, accreditation, and testimonials. Logos, the logical appeal, involves presenting clear course information, scheduling, and benefits. Pathos, the emotional appeal, can be effectively utilized through slogans like "Tomorrow’s music Today" from London Music School, which evoke a sense of future-oriented excellence (Music Education Excellence, n.d.). Integrating these elements balances rational and emotional engagement, persuading visitors to choose Reed Music over competitors.

Furthermore, the website must be visually appealing and user-friendly. Simple, consistent layouts with readable fonts and appropriately sized text improve readability. The fonts used on Tech Music School’s website, while contributing to its modern look, sometimes suffer from inconsistent sizes, impacting legibility. Reed Music should adopt a uniform font style and size that ensures clarity across all devices.

Colors should be carefully selected. Dark dull colors tend to be uninviting, whereas bright, vibrant schemes can stimulate interest and enthusiasm. Bimm Bristol's website demonstrates this by combining professional and inviting hues that resonate well with their target audience. Shadows and shading effects, used judiciously, add depth and sophistication to the visual presentation (Nguyen, 2013).

Interactive applications significantly enhance engagement. Developing functionalities such as online enrollment forms, live chat support, and real-time updates requires programming on web servers using appropriate technologies like WebSocket and CGI (Nguyen, 2013). These tools enable dynamic interactions, making the website not just a static information portal but a functional platform for prospective students. For example, WebSocket allows real-time communication, providing instant responses that improve user satisfaction.

Implementing these features requires careful planning and testing. Structuring directories appropriately, establishing reliable build processes with tools like Gradle, and ensuring executable deployment are crucial steps for a successful interactive web application (Nguyen, 2013). Rigorous testing addresses issues before launch, ensuring stability and security.

In conclusion, creating an outstanding website for Reed Music involves integrating visual appeal, structural clarity, emotional and rational engagement, and interactive functionalities. By analyzing competitors and applying best practices—such as proper segmentation, attractive color schemes, effective use of ethos, logos, and pathos, and dynamic web applications—Reed Music can develop an online platform that effectively promotes its courses and services, enhances credibility, and provides a superior user experience. These strategies collectively lay the foundation for establishing Reed Music’s online presence as a leading music education institution.

References

  • BIMM Bristol Music College. (n.d.). Music Education Excellence. Retrieved from https://www.bimm.co.uk
  • Nguyen, D. T. (2013). Course Handbook Unit 19: Web Site Design. London.
  • Music Education Excellence. (n.d.). BIMM Bristol Music College. Retrieved from https://www.bimm.co.uk
  • WordPress.org. (n.d.). WordPress › Blog Tool, Publishing Platform, and CMS. Retrieved from https://wordpress.org
  • ICMP. (n.d.). ICMP. Retrieved from https://icmp.edu
  • Tech Music School London. (n.d.). Modern music courses in London. Retrieved from https://techmusic.com
  • GoDaddy. (n.d.). Web Hosting from GoDaddy | Always Up. Always Fast. Retrieved from https://godaddy.com
  • London Music School. (n.d.). The London Music School. Retrieved from https://londonmusicschool.co.uk
  • Music Education and Technology. (2014). Developing Interactive Applications on a Web Server. Retrieved from https://musictech.com
  • WebSocket. (n.d.). WebSocket Development Guide. Retrieved from https://developer.mozilla.org/en-US/docs/Web/API/WebSocket

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