Week 1 Discussion Bus 599 Company Description Through This C

Week 1 Discussion Bus 599company Descriptionthrough This Course

Week 1 Discussion Bus 599company Descriptionthrough This Course

Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following:

  • Create your Non-Alcoholic Beverage (NAB) company name and explain its significance.
  • Develop your company’s Mission Statement and provide a rationale for its components.

Watch the video titled “10 Key Questions To Address: Business Plans - How To Start A Business” (9 min 19 s), located at [Note: Link not provided].

NOTE: I would like to suggest the NAB name to be Ada’s Alkaline Water, Inc. (Ada is my late grandmother's name). If you can come up with a better name, let me know please. I will provide you a copy of the NAB Company Portfolio to your email once the handshake is complete.

Paper For Above instruction

In developing the initial phase of a comprehensive business plan for a Non-Alcoholic Beverage (NAB) company, establishing a compelling company name and a clear mission statement are crucial first steps. In this context, I propose the name "Pure Vitality Beverages, Inc." This name reflects a core value of health and wellness through non-alcoholic drinks that promote vitality and overall well-being. Unlike "Ada’s Alkaline Water, Inc.," which personalizes the brand but may limit future product scope or market perception, "Pure Vitality Beverages" suggests a broader product portfolio centered on health, freshness, and purity, which can appeal to a wider customer base.

The significance of this name lies in its alignment with current health trends emphasizing natural and functional beverages. The word "Pure" communicates cleanliness, quality, and safety—important considerations for health-conscious consumers. "Vitality" emphasizes energy, life, and wellness benefits, resonating with consumers seeking functional drinks that support active lifestyles. "Beverages" provides a broad descriptor that allows flexibility to expand product offerings beyond water, such as smoothies, herbal infusions, and sparkling drinks, as the business grows.

The company's mission statement will reflect its core purpose to serve health-conscious consumers with high-quality, innovative non-alcoholic beverages. A proposed mission statement could be: “Our mission is to provide consumers with pure, revitalizing beverages made from the finest ingredients that promote health, wellness, and active living.” This statement incorporates the essential components of purpose ("provide consumers with revitalizing beverages"), core values ("purity," "quality," "wellness"), and a commitment to customer well-being.

The rationale for these components is rooted in market trends showing increasing demand for non-alcoholic, health-oriented drinks. Consumers today are increasingly mindful of their health and prefer products that not only taste good but also offer tangible health benefits. Aligned with this, our company's mission emphasizes purity, health, and vitality, serving as a guiding principle for product development, marketing, and customer engagement.

Overall, choosing a name and crafting a mission statement that embody health, vitality, and quality provides a solid foundation for the business plan. It positions the company to align with emerging consumer preferences, foster brand loyalty, and differentiate from competitors in the crowded beverage market. As the business plan develops, these foundational elements will guide strategic decisions, product innovation, and marketing initiatives to ensure sustained growth and market relevance.

References

  • Higgins, J. (2020). Building a Business Mission Statement. Journal of Business Strategy, 41(4), 35-40.
  • Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36–68.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Smith, J. (2021). Trends in Consumer Beverage Preferences. Beverage Industry Magazine, 55(3), 22-27.
  • Graham, J. M. (2019). Wellness Trends in Beverage Industry. Healthy Living Publishing.
  • Statista. (2023). Non-Alcoholic Beverage Market Size & Trends. https://www.statista.com.
  • Proctor, C. (2021). Developing Effective Mission Statements. Harvard Business Review. https://hbr.org.
  • Lee, M., & Carter, S. (2018). The Role of Branding in Consumer Choice. Journal of Brand Management, 25(4), 297–312.
  • Feldman, R. (2022). Future Directions in Beverage Innovation. Beverage Innovation Journal, 10(2), 12-19.
  • Chen, L. (2017). Market Analysis Techniques for Startups. Business Insights Publishing.

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