Week 1 Discussion Post: Provide A Brief Description ✓ Solved

WEEK 1 DISCUSSION POST Provide a brief description of

Provide a brief description of the product/service with which you will work. Visit US Framework and VALS™ Types and complete the following: Choose three possible profiles for your product’s audiences. Explain why you are targeting these segments. Provide three possible places to advertise to these audiences. This post should be 2 paragraphs in length (words).

Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Paper For Above Instructions

In this discussion post, I will describe a product that I intend to market—a new video game designed to teach moral values and ethics through interactive gameplay. The concept of this game is inspired by existing life simulation games, particularly the popular title "The Sims." However, my game will differentiate itself by incorporating real-life scenarios, ethical dilemmas, and interactive questions that encourage players to reflect on their decisions and understand the consequences of their actions in a simulated environment.

To identify potential target audiences for the game, I utilized the VALS survey, which categorizes consumers based on their values and lifestyles. The three primary audience profiles I aim to target are 'Strivers,' 'Believers,' and 'Thinkers.' Strivers are young consumers motivated by achievement and social acceptance, frequently engaging in activities that allow them to escape into new worlds, such as video games. Believers prioritize traditional values and ethical living, thus being drawn to a game that promotes moral reflection. Finally, Thinkers tend to be analytical and value information, making them likely to appreciate a game that challenges their intellect while engaging them in ethical discussions.

For advertising my new video game, I have identified three strategic locations: Barnes & Noble, local high school events, and shopping malls. Barnes & Noble is an ideal venue since it attracts 'Thinkers' who enjoy reading and intellectual pursuits; they may be intrigued by a game that fosters learning through engagement. High school events, on the other hand, present an opportunity to engage with 'Strivers,' who are already familiar with the gaming culture and can greatly influence their peers. Malls serve as diverse environments where various demographic groups intersect, allowing me to reach a broader audience and generate interest through interactive promotions and demonstrations of the game.

In developing this marketing strategy, I am mindful of critical insights from marketing professionals. For instance, according to Weinstein (2018), understanding the essential demographics of my target market is crucial for effective engagement and conversion. This perspective will guide my advertising efforts to ensure that the promotional material is tailored specifically to resonate with the identified target segments. By focusing on the values and lifestyle preferences of 'Strivers,' 'Believers,' and 'Thinkers,' I can create compelling marketing campaigns that not only attract attention but also convert interest into sales.'

In summary, my new video game aims to fill a critical void in the moral education landscape of contemporary entertainment by providing an engaging interactive experience that stimulates ethical reasoning. Targeting 'Strivers,' 'Believers,' and 'Thinkers' through well-chosen advertising locations will maximize outreach and align marketing efforts with the values and lifestyles of these consumer groups, facilitating a successful product launch.

References

• Calonia, J. (2017, January 30). I'm A First-Time Dog Owner, And I Wish I Knew This. Retrieved from Forbes
• Grubb, L. (2021, March 16). Increased Pet Ownership During COVID-19 Shows Need For Animal Health Innovations. Retrieved from Life Science Leader
• Merck. (2020, November 23). Merck Animal Health Survey Reveals First-Time Dog Owners Need Support. Retrieved from PR Newswire
• Schneck, M. (2020, July 9). Pandemic dogs: More than half of new owners are first-time owners. Retrieved from Pennlive
• Weinstein, B. (2018). How to Know Your Audience to Master Your Marketing Campaigns. Search Engine Journal.
• Strategic Business Insights. (2021). VALS Types. Retrieved from https://www.strategicbusinessinsights.com/vals/types
• Jones, A. (2020). The Importance of Understanding Your Audience. Marketing Trends Journal.
• Smith, R. (2019). Marketing Strategies for New Products: A Comprehensive Guide. Business Insights Publishing.
• Adams, L. (2021). Engaging Consumers Through Brand Storytelling. Journal of Marketing Communication.
• White, G. (2022). Video Games as Educational Tools: The Modern Classroom. Educational Technology Today.