Week 4 Project: Previous & Next Instructions Before Beginnin

Question

Week 4 Project previous next instructions before Beginning Work On This As Before beginning work on this assignment, please review the expanded grading rubric for specific instructions relating to content and formatting. A new primary care physician moved into the area and approached your hospital to partner with her as she begins a new practice in the community. Because the administration is always anxious to welcome new practitioners to the hospital, you agree to meet with the physician. During the meeting, the physician explains that she wants to establish the first concierge medical practice in the community. The physician plans to attract around 100 families to her practice, and she plans to charge from $300 to $1,000 per month, depending on the size of the family unit. (Note: A goal of 100 families may not be realistic; however, the number makes for easier calculations). The patients who join the concierge practice will receive access to the physician’s services 24 hours a day, 7 days a week, at an office located near the hospital. Families will receive preventive care services, and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care, day surgeries, rehabilitation, and in-patient care. The physician also plans to use nutritionists and the hospital’s fitness center facilities.

Dr. Jack HW Helper · Accepted Answer

This case study explores the integration of concierge medicine within a hospital setting, emphasizing the potential marketing strategies, advantages, and challenges associated with launching such a specialized practice. As healthcare evolves to prioritize patient-centered care and amenities, concierge practices emerge as a compelling model that combines personalized services with hospital resources to enhance patient satisfaction and loyalty. Marketing of Goods and Services in a Concierge Practice A primary aspect of establishing a successful concierge medical practice is effective marketing that highlights its unique offerings. Key goods and services that could be emphasized include personalized 24/7 access to physicians, prompt appointment scheduling, comprehensive preventive care, and wellness programs designed to improve overall health outcomes. Advanced diagnostics, holistic health assessments, and tailored treatment plans are valuable services differentiating concierge practices from traditional primary care. Additionally, exclusive amenities such as direct communication channels, home visits, and access to specialized nutritionists and fitness centers contribute to the appeal of the practice. Marketing strategies should focus on the exclusivity and convenience provided by the practice, appealing to families seeking comprehensive and accessible healthcare. Digital marketing campaigns, community engagement events, and partnerships with local organizations can enhance visibility. Testimonials from early adopters and emphasis on the quality of care and personalized attention can further attract families interested in proactive health management. Advantages of a Concierge Practice for the Hospital Integrating a concierge practice into the hospital’s offerings can provide numerous benefits. It enhances the hospital’s reputation by offering innovative, patient-centered services that meet contemporary healthcare demands. Such practices can improve patient retention a

Week 4 Project: Previous & Next Instructions Before Beginnin

Week 4 Project previous next instructions before Beginning Work On This As

Paper For Above instruction

Marketing of Goods and Services in a Concierge Practice

Advantages of a Concierge Practice for the Hospital

Challenges and Issues in Hospital-Sponsored Concierge Practices

Conclusion

References