Week 5: Edgar's Wrote What Is Your View Of SBC's Strategic M

Week 5edgar Wrotewhat Is Your View Of Sbcs Strategic Marketing Stra

Week 5: Edgar Wrote: What is your view of SBC’s strategic marketing strategy? SBC's strategic marketing strategy does need to improve by adding in multiple platforms to show consumers of their products. With a wide range of bikes for all ages, stages of cycling, and competition bikes that can be ordered. Advance marketing to multiple potential customer online improves their foot print in the market. With being in the industry for so long, they can bring in international customers also.

This would bridge the national and international markets for the company. What is your view of SBC’s use of social media for its target market? With fitness being the new model for growing adults, social media is the bridge that will introduce new consumers outside of brick mortar or retail stores. With SBC's wide range of bicycles, social media reaches multiple ages and potential customers that might be in the market for a new purchase. Social media is also used for free marketing as customers will share their products with their friends and family. This will extend the brand without having to target just one age group or specialty usage.

What were some of your frustrations you noted in the team project throughout the exercise? Experience is great but having the team not understand how to listen is difficult. Following a one tracked belief in an employees direction doesn't help mold the team together. When all teammates are able to contribute with their strength and knowledge. It opens up avenues that were once not seen before. When the group is rude and doesn't want to take interest in others opinions, the team is broken and finding a soul strategy becomes difficult.

How would you resolve similar challenges in the workplace? I've worked as a project manager and years of experience without being open to change is difficult. Everyone wants to speak but doesn't always want to listen to everyone's suggestions. Just like the scenario, I always assess the strengths and weakness of the group. I put accountability on all members of project but I also rely on their responsibilities to bring the project up. Talk to each member about obstacle they are facing or could be facing. If there are any, pull in other group members that have experienced the obstacle and talk about how to resolve it. The team needs to meld together and if there is a weak link, the team is only as good as that member.

Kyle Wrote: What is your view of SBC’s strategic marketing strategy? I view SBC's strategic marketing strategy as a unique and helpful concept to induce marketing principles from the integration of marketing concepts and behavioral sciences or relating concepts from human actions to use as a drive to create individual efforts to seek healthy realistic environment that would help human kind. This marketing strategy tends to pursue consumer preferences especially to problems based on combining individual ideas and action from the different fields whether on behavioral or theoretical sciences and would serve as an all over-all business plan to create product or service to appeal to the public.

What is your view of SBC’s use of social media for its target market? I viewed this as a good promotional strategy to attract the target market because of the presence of Covid19, people tend to rely to social media as their primary activity every day to create distraction from the terror pf the pandemic as well as they gather information from social media as well. It could help the SBC to get attention from the public especially its target market when they use social media platforms such as Facebook, Instagram and others.

What were some of your frustrations you noted in the team project throughout the exercise? Some of these are grabbing the over-all attention of the team and different views on siding with behavioral or theoretical concepts that create conflicts within the team itself. How would you resolve these challenges in the workplace? I would resolve these challenges by simply giving orientation first on both sides that this project was created to give or contribute knowledge to the public and we should respect each other's perspective and focuses on the team itself. Implementing good communication within a workplace is very important to instill a good positive working environment for the employees.

Paper For Above instruction

Strategic marketing is a vital aspect of any company's growth and sustainability, involving a comprehensive plan to reach target markets effectively and efficiently. In examining SBC's strategic marketing approach, as portrayed in the shared insights from Edgar and Kyle, it becomes clear that tailoring marketing strategies to current digital trends, consumer behaviors, and internal team dynamics are crucial for success.

Edgar highlights the need for SBC to expand its marketing efforts by leveraging multiple digital platforms to enhance its market footprint, both nationally and internationally. He emphasizes that with a diverse product lineup—including bikes for all ages and types—an advanced online marketing presence can significantly impact consumer engagement and brand visibility. Edgar argues that extending promotional efforts onto social media channels enables SBC to connect directly with broader demographics, especially given the growing trend of fitness and active lifestyles. He notes that social media serves as a cost-effective method for marketing, as satisfied customers tend to share their experiences, thereby organically increasing brand reach.

Kyle's perspective introduces a more overarching view by integrating behavioral sciences into SBC’s marketing strategy. His approach suggests that understanding consumer psychology and leveraging behavioral principles can create tailored marketing efforts. Kyle recognizes social media as a primary channel, especially in the context of the COVID-19 pandemic, which has shifted many consumers' activities online. According to him, platforms like Facebook and Instagram not only help promote products but also foster community engagement, fostering brand loyalty and trust in the brand's messaging.

Despite these comprehensive strategies, both contributors note internal challenges—particularly in team coordination and communication. Edgar mentions frustrations stemming from team members' lack of listening skills and resistance to diverse viewpoints. His solution involves assessing individual strengths and fostering accountability, emphasizing open dialogue and inclusivity to build a cohesive team. Kyle echoes the importance of mutual respect and understanding within teams, advocating for initial orientation and effective communication to resolve conflicts and enhance collaboration.

In integrating these insights, it becomes evident that a successful strategic marketing plan must encompass digital platform expansion, consumer psychology, and internal team harmony. For SBC, adopting a multi-platform approach ensures broader reach and engagement, especially via social media's interactive capabilities. Applying behavioral science allows for more personalized marketing that resonates with consumers' intrinsic motivations. Internally, fostering a culture of respect, communication, and shared objectives is essential to overcome operational hurdles and execute marketing plans effectively.

To exemplify these principles, consider the importance of consistent branding and strategic content distribution across social media channels. Studies have shown that visually appealing and emotionally engaging content significantly increases consumer interaction (Huang & Rust, 2021). Additionally, understanding the psychological drivers behind consumer decision-making enables marketers to craft messages that evoke specific responses, from impulse buying to brand loyalty (Shah, 2019). Internally, promoting team building and active listening aligns with organizational best practices, leading to more innovative and effective marketing initiatives (Cameron & Green, 2019).

In conclusion, SBC’s strategic marketing success will depend on its ability to adapt to digital trends, delve into consumer psychology, and cultivate competent team dynamics. As the market continues to evolve, organizations that integrate these elements will gain competitive advantages, foster deeper customer relationships, and achieve sustainable growth.

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