Weekly Application Posts To help you integrate your learning, demonstrate your subject matter expertise, and build your professional brand, you will complete a weekly post that focuses on one or more of the topics covered that week. Each of the 8 weekly posts must be a minimum of 300 words in length (including the original post title) with no maximum limitation. Posts should be tailored to fit the personal/professional brand and/or expertise that you’re trying to develop. After you have built your MSM WordPress website, you will upload your posts for each course to that site. (Thus, by the end of Term 5, you will have at least 80 uploaded posts on your website—8 from each of the ten courses you will have completed by that time.) Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest. The topic of your post must be one of the main topics covered in each week's lesson and the post must do more than merely mention a term from the week, it must demonstrate knowledge of the topic. Although the tone, style, voice, and mood of your writing is up to you, be sure to consider what would work best for your target audiences. To build and maintain your professional expertise and to avoid appearing as “only a student,” it is imperative that you do not use words like “professor,” “class,” “course,” or other words (e.g., “this week we learned about…”) that infer your role in these posts is one of being a student. Also, make sure to submit your post PRIOR to posting it on your blog in order to ensure the plagiarism check works properly. Students showing a high score on the Turnitin results will receive a grade of zero. Grading: Posts that infer student status will receive grades of zero. Posts that meet or somewhat exceed the minimum criteria will be awarded 3 points. Posts that reasonably exceed the minimum criteria may be awarded up to 4 points. Notes: The post needs to be in a blog format Subjects to Discuss: My Jewelry Brand ( ) Timeless jewelry for the contemporary woman ages 15-35 Powerful woman Please talk about the following subjects: - - -this must BE in the blog as well - additional items that must be part of the blog are attached

Paper For Above instruction

This weekly application post aims to demonstrate how marketing concepts and technologies can be effectively applied to develop and elevate a jewelry brand targeted at the contemporary woman aged 15-35. The focus here is to blend the strategic insights gained from coursework with real-world implementation, enabling the brand to resonate with its audience as a symbol of timeless elegance and power.

My Jewelry Brand emphasizes timeless design fused with modern aesthetics to attract young women who seek to express their strength and sophistication through accessories. The brand's core identity centers on empowering women to feel confident, beautiful, and empowered in their daily lives. To achieve this, social media marketing becomes a pivotal tool, leveraging visuals, storytelling, and influencer collaborations to create an emotional connection with the target demographic. Platforms like Instagram and TikTok serve as prime channels for showcasing the versatility of jewelry pieces, emphasizing how they complement a powerful, contemporary woman’s lifestyle.

Applying content marketing strategies, the brand shares stories about women who embody strength and independence, aligning with the message of timeless jewelry as a symbol of resilience. For example, campaign narratives might feature stories of women succeeding in their careers, advocating for social change, or balancing their personal lives with confidence. By highlighting these narratives, the brand demonstrates an understanding of its audience's values and aspirations, making the marketing more authentic and engaging.

In addition, the use of data analytics allows the brand to understand customer preferences and tailor offerings accordingly. Tracking engagement metrics on social media provides insights into which designs resonate most, guiding future product development and marketing campaigns. For instance, if minimalist pieces garner more engagement among women aged 15-25, the brand can focus on expanding those designs and messaging that emphasize simplicity and empowerment.

Furthermore, the brand employs e-commerce optimization techniques, ensuring that the online shopping experience is seamless, mobile-friendly, and personalized. Features like virtual try-ons, customer reviews, and tailored recommendations enhance user engagement and conversion rates. These digital strategies are essential in creating a modern shopping environment that appeals to young, tech-savvy women.

Finally, the brand’s voice and tone are crucial; it must evoke a sense of authority mixed with relatability. The messaging should celebrate strength, beauty, and timeless elegance, reinforcing the idea that powerful women deserve jewelry that complements their dynamic lives. By combining strategic use of digital marketing tools with authentic storytelling, my jewelry brand aims to position itself as a leading choice for young women who value style, strength, and sophistication.

References

• Armstrong, G., & Kotler, P. (2021). Marketing: An Introduction (14th ed.). Pearson.
• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
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• Montag, C., & Becker, S. (2021). The Power of Influencer Marketing. International Journal of Advertising, 40(5), 678-695.
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• Tuten, T. L., & Solomon, M. R. (2018). Social Media Marketing. Sage Publications.
• Verhoeven, P., et al. (2020). Consumer Engagement and Brand Loyalty in Digital Contexts. Journal of Interactive Marketing, 52, 87-98.