Weekly Dialogue Question: Compose A Dialogue That Integrates

Weekly Dialogue Questioncompose A Dialogue That Integratesbible Script

Weekly Dialogue QuestionCompose A Dialogue That Integratesbible Script

Weekly Dialogue Question Compose a dialogue that integrates Bible scripture using APA and transcends all aspects of the following question(s) comprehensively and collectively as a single post. Required: List and describe the two basic strategies of the target market consideration step in promotional planning . Your original post should be between words and 2 peer responses in the range of 75-125 words each. Your required peer reviewed journal articles references and citations should be in APA format. Your discussion submission should follow the below stated dialogue composition and formatting guidelines.

You may post directly in your thread or compose a “Word Document” (not a PDF) that is attached to your Group Dialogue Thread. Title page with a “Running head:”, page number (top right), your name, course, date, and an appropriate title. Use double space, Times New Roman, and 12pt font. Provide a short introduction stating your position and argument. Support your argument.

When all is done, give a brief conclusion. Upon citing works, add a reference page. These APA additions are NOT a part of the word count for the discussion. Submit your original post by Thursday, midnight and responses by Sunday, midnight, EST in the Group Dialogue area under this Weeks’ forum. There is a 10% penalty for missing the deadlines.

The initial post is 60% of the grade, and the replies are 20% each. To access your discussion, you can either click on the link above to directly access the Group Page or on Group Dialogue link on the side menu. When you are on the Group Page, click on the group highlighted for you. Once inside, click on Discussion Board option, then click on Add Thread to create a space for your post. Click Submit to make your post available to the rest of the class.

To respond to other students’ threads, click on Reply button in the bottom left corner inside of a message. Please note the following Grading Guidelines for Weekly Dialogues; Week 1 through 7. There are certain expectations that transcend the grading of a dialogue in this class. The syllabus and Bb content state that students are to follow the APA Writing Style & Formatting Guidelines, include two peer reviewed journal article citations, integrate a Bible scripture quote, and increase the exchange of knowledgeable ideas that bring depth and insight to the dialogue.

Paper For Above instruction

The discussion surrounding promotional planning emphasizes the importance of understanding target markets to ensure the effectiveness of marketing strategies. Two fundamental strategies employed in the target market consideration step are segmentation and targeting. These strategies are essential in identifying and reaching suitable audiences, thereby maximizing the impact of promotional efforts. Integrating biblical principles can enrich our understanding of these strategies by emphasizing values such as discernment and intentionality, which are consistent with Scriptural teachings.

Segmentation and Targeting in Promotional Planning

Market segmentation involves dividing a broad consumer or business market into subgroups based on shared characteristics such as demographics, psychographics, geographic location, or behavioral traits (Kotler et al., 2015). This approach allows companies to create tailored marketing messages that resonate with specific groups. Targeting then involves selecting one or more of these segments to focus promotional efforts, thus optimizing resource allocation and campaign effectiveness (Armstrong & Kotler, 2017). Both strategies require a detailed understanding of consumer needs, preferences, and behaviors, which can be aligned with biblical principles of discernment and wisdom.

Integrating Biblical Principles

The Bible offers several verses that speak to the importance of discernment and intentionality. Proverbs 3:21 (NIV) states, “My son, do not let wisdom and understanding out of your sight, preserve sound judgment and discretion.” This verse underscores the necessity of wise decision-making—an essential component of market segmentation and targeting. Just as marketers must thoughtfully select and approach segments, believers are encouraged to exercise discernment in their choices, aligning actions with God's guidance (Proverbs 3:21).

Conclusion

In conclusion, segmentation and targeting are crucial strategies in promotional planning that require careful analysis and decision-making similar to biblical principles of wisdom. Applying Scripture encourages marketers to pursue ethical and discerning practices, ensuring that their promotional efforts are not only effective but also aligned with spiritual values. This integration fosters a holistic approach to marketing that respects both consumer needs and spiritual integrity.

References

• Armstrong, G., & Kotler, P. (2017). Marketing: An Introduction (13th ed.). Pearson.
• Kotler, P., Bowen, J. T., & Makens, J. C. (2015). Marketing for Hospitality and Tourism (6th ed.). Pearson.
• The Holy Bible, New International Version. (2011). Biblica.