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Weworeofjepifgjrpigjrpigjrpigjrpgjrpgrjgprjgprjgprgrgrfimc Instant weworeofjepifgjrpigjrpigjrpigjrpgjrpgrjgprjgprjgprgrgrf IMC --- instant freezer Context/overview: Your marketing plan should demonstrate a promotional approach that embraces integrated marketing communications (IMC). This includes a clearly-stated message that is consistently communicated to your stakeholders. Write a 3-5 page paper addressing your IMC promotional efforts that include: • An appropriate mix of advertising, public relations, sales promotion, direct marketing, and personal selling. You should include the internet and social media, too, as appropriate to your promotional effort. • A primary objective for your promotional approach. Outline this in terms of measurable tasks that you want to accomplish. What is the advertising goal to which you will measure success for your advertising expenditures? This is a complete description of your proposed promotion plan. • Description of each of your promotional activities to ensure an integrated approach to promoting your product or your service. If you plan to use personal selling or direct marketing and have previously discussed these in your distribution section, reference that here and be sure you have fully covered the communication aspects of these tools. You must show a clear understanding of what you want your IMC promotional strategy to do for you in terms of measurable outcomes. Ensure your IMC approach makes sense, given that you could easily spend millions of dollars (in theory) to promote your product or service. When all is done, your IMC strategy will provide an executable promotional plan that indicates the what, where, when, and how much. The requirements below must be met for your paper to be accepted and graded: · Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below. · Use font size 12 and 1†margins. · Include cover page and reference page. · At least 80% of your paper must be original content/writing. · No more than 20% of your content/information may come from references. · Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement. · Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing. Wdwewfgerghtrhntjtyjyjkuykukl,i8ool99p90p09p0p;0p09p0p90p90p09p;09p;0p; Culture and Performance · Write a 3+ page, double-spaced, paper exploring how an organization’s culture affects performance. Discuss individualism vs. collectivism, power distance, uncertainty and risk avoidance strategies, and achievement vs. nurturing orientation. · Include an introduction illustrating what you will discuss in the essay and provide a conclusion that summarizes the information presented. Use two ciations per paragraph 90% original

Paper For Above instruction

Effective communication and strategic promotional planning are vital for any organization seeking to position its products or services successfully in a competitive market. The use of integrated marketing communications (IMC) ensures a unified message across various channels, enhancing brand consistency and stakeholder engagement. This paper outlines an IMC promotional strategy incorporating a mix of advertising, public relations, sales promotions, direct marketing, and personal selling, including digital and social media platforms. The primary objective of this strategy is to increase brand awareness and drive consumer engagement measurable through specific metrics such as website traffic, social media interactions, and sales figures.

The promotional mix begins with targeted advertising campaigns that leverage both traditional media (TV, radio, print) and digital platforms (Google Ads, Facebook, Instagram). These advertisements are designed to reach specific demographics aligned with the company’s target market, with success measured through metrics like impressions, click-through rates, and conversion rates. Public relations efforts focus on cultivating favorable media coverage, issuing press releases, and engaging influencers to enhance brand credibility. Public relations activities will be monitored through media mentions and sentiment analysis.

Sales promotion strategies include discounts, limited-time offers, and loyalty programs aimed at incentivizing immediate customer action. These promotions are integrated into digital campaigns on social media channels and email marketing to maximize reach and responsiveness. Direct marketing efforts involve personalized email campaigns and targeted direct mail to nurture existing customer relationships and attract new prospects. These tools are essential for delivering tailored messages and fostering long-term loyalty.

Personal selling remains a cornerstone, especially in B2B contexts or high-value consumer purchases, where face-to-face interactions or virtual consultations build trust and clarify customer needs. The integration of social media platforms facilitates real-time interaction and customer feedback, broadening the scope and immediacy of communication. Campaign timelines are established to ensure consistent engagement across channels, with budgets allocated based on expected reach and impact. This comprehensive plan provides a clear roadmap of what to do, where to focus efforts, when to implement each activity, and the estimated costs involved.

The effectiveness of this IMC promotional approach hinges on measurable outcomes. Advertising success will be gauged by increased brand recognition and sales, while public relations impact can be assessed via media coverage and stakeholder perception surveys. Engagement metrics like social media interactions and website analytics will serve as real-time indicators for adjustments. The goal is to create a cohesive, targeted, and dynamic promotional effort capable of amplifying the brand’s presence and fostering long-term growth.

References

• Belch, G. E., & Belch, M. A. (2021). Advertising and Promotion: An Integrated Marketing Communications Perspective (12th ed.). McGraw-Hill Education.
• Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson.
• Clow, K. E., & Baack, D. (2016). Integrated Advertising, Promotion, and Marketing Communications (7th ed.). Pearson.
• Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. Holt, Rinehart, and Winston.
• Schultz, D. E., & Schultz, H. F. (2004). IMC, The Future of Marketing Communication. McGraw-Hill Education.