Who You Feel Are Stakeholders In Marketing Driven

20 Discuss Who You Feel Are Stakeholders In A Marketing Driven Compan

Discuss who you feel are stakeholders in a marketing-driven company and why.

Discuss the impact unethical behavior will have on a company.

When a company does something wrong, what do you think the company should do?

Discuss the expectations you have regarding the behavior of a business.

Discuss fully the values you believe a business should adopt.

Employer Values: Discuss the values stated by your employer and how they successfully integrated into the organization. In other words, how did they do that demonstrates they are living by the values they have on the company website, annual report etc. What values do you feel your employer should adopt?

Paper For Above instruction

In the context of a marketing-driven company, understanding stakeholders is fundamental to achieving sustainable success. Stakeholders encompass a broad spectrum that includes customers, employees, suppliers, shareholders, community members, and government agencies. Customers are primary stakeholders because their preferences directly influence marketing strategies and company offerings. Employees are vital as they execute marketing initiatives and uphold the company's reputation. Suppliers influence product quality and delivery, impacting customer satisfaction. Shareholders are concerned with profitability and return on investment, directly motivating marketing decisions. The community and regulatory bodies also hold stakes due to social and legal expectations. Recognizing these stakeholders allows companies to align their strategies with stakeholder interests, thereby fostering trust and loyalty, ultimately ensuring long-term success.

Unethical behavior can severely damage a company's reputation, erode customer trust, and lead to financial losses. It can result in legal sanctions, diminished employee morale, and a decline in stakeholder confidence. Over time, such misconduct undermines brand credibility and hampers growth prospects, emphasizing the importance of integrity and ethical standards in business operations.

When a company commits an error or engages in unethical conduct, it should first transparently acknowledge the mistake. The company must communicate openly with affected stakeholders, issue sincere apologies, and take corrective actions swiftly. Implementing measures to prevent recurrence demonstrates accountability and rebuilds trust, which is essential for maintaining long-term relationships and organizational integrity.

My expectations regarding business behavior emphasize honesty, transparency, fairness, and respect. Businesses should prioritize ethical conduct, uphold consumer rights, and promote social responsibility. Such behavior fosters trust among customers, employees, and stakeholders, aligning corporate actions with societal values, and fostering a sustainable and positive business environment.

A responsible business should adopt core values such as integrity, innovation, sustainability, respect, and accountability. These values guide decision-making processes, influence corporate culture, and demonstrate commitments to ethical practices. Emphasizing transparency and social responsibility encourages stakeholder trust and supports long-term success in a competitive marketplace.

Regarding employer values, my employer emphasizes integrity, teamwork, innovation, and customer-centricity. They integrate these through training programs, leadership initiatives, and corporate social responsibility projects. This consistent reinforcement ensures that values are embedded within daily operations, fostering a positive culture. Ideally, my employer should also prioritize sustainability and inclusivity to reflect contemporary societal expectations.

References

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