Whoever Does This Discussion I Will Need You Throughout My E

Whoever Does This Discussion I Will Need You Throughout My Entire Cou

Go to the course guide and review the requirements for the Strategic Communications Plan assignment due in Week 4. Provide a brief overview of your strategic communications plan. Include a short description for each of the following in bullet-point format: The Purpose of the Communication.

Your Goal. Audience. Key Message. Supporting Points. Channel Selection. Action Request. Below are the topics to choose from. I would like to do New Job Opportunities COMMUNICATION CHALLENGE TOPICS Choose one of the following topics for your assignments. • Internal Promotion Opportunity • New Job Opportunity Interview • Running a Meeting • Coaching Your Direct Employees • Pitching a Project Idea

Paper For Above instruction

The strategic communications plan is a vital framework that guides how organizations communicate key messages to targeted audiences to achieve specific objectives. For this assignment, I will focus on the topic of "New Job Opportunities," tailored toward internal promotion and recruitment efforts within an organization. This plan will aim to effectively inform and motivate employees about potential career advancements, ensuring clarity and engagement throughout the process.

Purpose of the Communication: To inform employees about new job opportunities within the organization and motivate qualified candidates to apply, fostering internal career growth and organizational development.

Your Goal: To increase awareness of available positions, encourage eligible employees to consider applying, and streamline the application process to ensure suitable candidates are aware and motivated to participate.

Audience: Current employees within the organization, particularly those in relevant departments or with the qualifications suitable for the new roles, and leadership stakeholders involved in the promotion process.

Key Message: "Explore new career opportunities within our organization and take the next step in your professional growth by applying for our latest openings." The message emphasizes the value of internal mobility and career development.

Supporting Points:

  • Details of the new positions available, including roles, responsibilities, and qualifications.
  • The benefits of internal promotion, such as career advancement and recognition.
  • The application process, including deadlines and necessary steps.
  • Resources available to support applicants, such as career development workshops or HR consultations.

Channel Selection: The message will be disseminated via internal email newsletters, organizational intranet, staff meetings, and digital signage around the workplace to reach a broad audience effectively.

Action Request: Employees are encouraged to visit the internal portal to review the available opportunities and submit their applications before the deadline. Managers are asked to promote these opportunities within their teams and support employees interested in applying.

In summary, this strategic communication plan will utilize multiple channels and clear messaging to motivate employees to pursue new job opportunities within the organization, fostering a culture of internal growth and engagement.

References

  • Clampitt, P. G. (2016). Communicating for managerial effectiveness (7th ed.). Sage Publications.
  • Cornelissen, J. (2017). Corporate Communication: A Guide to Theory and Practice. Sage Publications.
  • Donovan, R. J., Jolliffe, L., & Gorringe, H. (2014). Communicating corporate social responsibility: Perspectives from Australia and the United States. Journal of Business Ethics, 122(2), 283-301.
  • Hallahan, K., Holtzhausen, D., van Ruler, B., Verčič, D., & Sriramesh, K. (2011). Defining strategic internal communication. International Journal of Strategic Communication, 5(3), 167-184.
  • Men, L. R., & Stacks, D. W. (2013). The impact of leadership style and internal communication on employee 'buy-in' to organizational change. Public Relations Review, 39(3), 263-271.
  • Schultz, D. E., & Schultz, H. F. (2013). Strategic Marketing Communications. Routledge.
  • Watson, T. (2011). Internal communication: An introduction to theory and practice. Routledge.
  • Welch, M., & Jackson, P. R. (2007). Rethinking internal communication. Journal of Communication Management, 11(1), 59-68.
  • Zerfass, A., & Viertmann, C. (2010). Strategic internal communication management: How to align internal and external communication. Corporate Communications: An International Journal, 15(4), 387-402.
  • Yates, D. (2013). Internal communications: A key tool for organizational success. Journal of Internal Communications, 6(2), 152-161.

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