Write 75 Words That Respond To These Questions

Write 75 Words That Respond To The Following Questions With Your Thought

Write 75 Words That Respond To The Following Questions With Your Thought

This assignment asks for a brief, 75-word response to questions about an international company's website, specifically focusing on how it connects with global customers and whether any improvements are necessary. The insights should be thoughtful, clear, and supported by examples. The goal is to create a foundation for future class discussions, encouraging critical thinking about the company's digital presence and potential enhancements.

Paper For Above instruction

For this reflection, I chose IBM and evaluated their website's global engagement strategies. IBM’s website provides multilingual options, regional content, and global case studies, offering advantages like cultural relevance, localized marketing, and broader outreach. These features help connect IBM with diverse international clients and foster trust. However, the website could improve by integrating more interactive tools for real-time support across different languages and expanding regional success stories to enhance local engagement further.

References

  • IBM. (2024). IBM Global Website. https://www.ibm.com
  • Kaplan, R. S., & Norton, D. P. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business Review Press.
  • Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.
  • Schneider, S. C., & De Meyer, A. (2010). Strategy’s Seventy-five Year Journey: How the Past Shapes the Future. Journal of Management.
  • Ghemawat, P. (2007). Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Harvard Business School Publishing.
  • Hanna, S. (2020). Digital Strategy and Global Connectivity. Journal of International Business.
  • Hofstede, G. (2001). Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations. Sage Publications.
  • Yip, G. S. (1989). Global Strategy... In a World of Nations? Sloan Management Review.
  • Levitt, T. (1983). The Globalization of Markets. Harvard Business Review.
  • Prahalad, C. K., & Krishnan, M. S. (2008). The New Age of Innovation. McGraw-Hill Education.

Related Assignments