Write Your Own Definition Of Marketing In One Or Two Sentenc

Write Your Own Definition Of Marketing In One Or Two Sentences

Write your own definition of marketing in one or two sentences.

Marketing Plan Analysis Paper For this assignment you will use information from the assigned readings and in the Elements of a Strong Marketing Plan checklist in the FTE content to assess the elements of a marketing plan. Read the Marketing Plan for Peopleahead.com shown in the text Chapter 2A Appendix. Do not copy or quote material from the Peopleahead.com plan but, in your own words, provide the following information based on your review of this plan. · Describe the customer need or want addressed in this plan. · Describe the customer(s) that share the described need. Include a description of market segments and targets, characteristics or demographics shared by these customers. · Describe the competition and external market conditions that indicate the plan is feasible. · Describe the company strategy and internal capabilities that indicate the company can address the customer need. · Briefly provide a summary of the marketing mix solutions that will provide value to the customer. · Review the control and financial summaries and assess whether the plan is financially viable. · Define the social responsibility or ethical elements of the marketing plan. · Identify sections of the marketing plan that you believe provided the most important or relevant information and state why. · Identify sections of the marketing plan where information may have been incomplete or missing and state why it is needed.

Paper For Above instruction

Marketing, at its core, can be defined as the strategic process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and delivery of value. It involves understanding consumer behavior, developing products or services that meet consumer demands, communicating benefits effectively, and building relationships to foster customer loyalty and business growth. Effective marketing aligns an organization’s offerings with market demands to achieve sustainable competitive advantage.

In conducting a comprehensive marketing plan analysis based on the Peopleahead.com case, key elements must be thoroughly examined to evaluate its feasibility, effectiveness, and ethical considerations. The plan primarily addresses the need for accessible employment opportunities for individuals with disabilities or other barriers to employment. The target customers are those individuals seeking inclusive employment options, as well as organizations committed to diversity and corporate social responsibility. Segmenting these markets involves demographic factors such as age, disability type, employment history, and organizational size or industry.

The external market environment, including societal attitudes toward diversity, legal frameworks, and economic trends, influences the plan's success. Competition from traditional employment agencies, online job portals, and nonprofit organizations indicates a competitive landscape requiring differentiation through personalized services and inclusive practices. The broader economic climate, labor market conditions, and cultural shifts toward diversity endorse the plan's feasibility and growth potential.

Internally, the company strategy emphasizes leveraging its expertise in employment placement and accessibility consulting. Capabilities include a dedicated staff trained in disability accommodations, partnerships with community organizations, and flexible service offerings. These reflect the organization’s ability to meet the identified need effectively, aligning resources with strategic objectives.

The marketing mix solutions—product, price, place, and promotion—are designed to create value. The organization offers tailored employment services (product), accessible pricing models or sliding scales (price), strategic placement through partnerships with local businesses and online platforms (place), and targeted outreach campaigns emphasizing social impact and inclusion (promotion). These initiatives aim to deliver measurable benefits to both clients and partner organizations.

Financial analysis of the plan indicates a focus on sustainable growth with projected revenues covering operational costs, demonstrating financial viability. Control measures include performance metrics, regular audits, and feedback mechanisms. The inclusion of social responsibility, emphasizing ethical employment practices, equal opportunity, and community engagement, highlights ethical commitments integral to the plan’s framework.

Among the plan’s sections, the market segmentation and competitive analysis provide the most pertinent insights, offering clarity on target demographics and competitive positioning. Conversely, some areas, such as detailed financial projections and risk management strategies, could be expanded for a more comprehensive understanding, as these are crucial for assessing long-term viability and resilience.

References

• American Marketing Association. (2017). AMA Dictionary of Marketing. AMA Press.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Peattie, K., & Peattie, S. (2009). Social marketing: A pathway to sustainability? Business Strategy and the Environment, 18(1), 17–31.
• Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
• Grümmer, M., et al. (2018). Accessibility in marketing: Including the needs of disabled consumers. Journal of Business Research, 86, 393–404.
• Martin, D. M., & Schouten, J. W. (2012). Roadmap for the Evolution of Social Marketing. Journal of Personal Selling & Sales Management, 32(2), 165-170.
• Smith, N. C., & Watson, B. (2018). Corporate social responsibility and stakeholder engagement. Journal of Business Ethics, 150(3), 587–602.
• Falvey, R. (2020). The role of ethical marketing in building brand trust. Marketing Intelligence & Planning, 38(5), 721–735.
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• Walker, K., & Wan, F. (2012). The harm of ethical advertising to children. Journal of Business Ethics, 107(2), 217–222.