You Are A Small Startup Consulting Service Business

You Are A Small Start Up Consulting Service Business In Your Own Local

You are a small start-up consulting service business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present, there are no other consulting businesses with which you would compete. Questions: What kind of marketing strategy would you use for your consulting business and why? What would your implementation plan be? Site for information: You can go to information regarding marketing plans on the U.S. Small Business Administration (SBA) site at: Look under creating your business plan, marketing and sales, and then under the helpful blogs regarding a marketing plan. Please provide a 150-word minimum response.

Paper For Above instruction

As a small start-up consulting business operating in a local community with minimal competition, my marketing strategy would primarily focus on local networking, direct outreach, and building a strong community presence. I would leverage relationships with existing small businesses through personalized outreach, such as face-to-face meetings, local events, and community groups, to establish trust and credibility. Additionally, developing a professional website and utilizing social media platforms like Facebook and LinkedIn would help increase visibility and demonstrate thought leadership in small business development. The implementation plan involves creating targeted marketing materials that highlight the specific benefits for struggling businesses, hosting free workshops or seminars on business growth strategies, and partnering with local chambers of commerce. I would also seek client referrals by providing excellent service and requesting testimonials. This localized, relationship-driven approach aligns with insights from the SBA, emphasizing community engagement and personalized communication as effective methods for small business marketing (SBA, 2020).

References

  • U.S. Small Business Administration. (2020). Create Your Business Plan. https://www.sba.gov/business-guide/plan-your-business
  • Zimmerer, T. W., & Scarborough, N. M. (2019). Entrepreneurship: Successfully Launching New Ventures (5th ed.). Pearson.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • American Marketing Association. (2021). Definition of Marketing. https://www.ama.org/the-definition-of-marketing-what-is-marketing/
  • Armstrong, G., & Kotler, P. (2017). Marketing: An Introduction. Pearson.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
  • Hollensen, S. (2015). Marketing Management: A Relationship Approach. Pearson.
  • Burns, A. C., & Bush, R. F. (2014). Marketing Research. Pearson.
  • Ries, A., & Trout, J. (2001). Positioning: The Battle for Your Mind. McGraw-Hill Education.
  • Porter, M. E. (1985). Competitive Advantage. Free Press.

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