You Are Required To Submit For Grading The Two Parts Of The
You Are Required Submit For Grading The Two Parts Of the Module Assess
You are required to submit two parts of the module assessment: Part A (Management Project) and Part B (Reflective Portfolio).
Part A: Management Project
The completed management project report must include all chapters:
- Cover Page and List of Contents
- Chapter 1: Introduction - Background and Objectives
- Chapter 2: Supportive Evidence
- Chapter 3: Study of Gantt chart
- Chapter 4: Contribution
- Chapter 5: Concluding Remarks
- References
- Appendices (if any)
Ensure all sources are properly cited using Harvard referencing. The word limit for Part A is 8,400 words (+/- 10%).
Part B: Reflective Portfolio
The completed Reflective Portfolio must include all sections:
- Cover Page and List of Contents
- Assumptions
- Ethics and Values
- Time Management
- Learning from Experience and Moving Forward
- References (if applicable)
Ensure correct citations and referencing in Harvard style. The word limit for Part B is 3,600 words (+/- 10%).
General Submission Requirements
- Submissions must be typed carefully within the specified word limits.
- All chapters and sections must be included and consistently titled.
- All sources must be acknowledged and cited properly.
- Use high-quality sources, such as the Harvard Business Review, Journal of Management, etc., with high impact factors.
Project Brief
The project involves a scoping study for Company X, a small enterprise offering food products to the catering trade, considering developing a mobile app to enhance customer engagement and competitive advantage. The study should define the requirements for app development, considering current trends such as increased mobile device usage, benefits of mobile apps for businesses, and specific client needs.
Background
Mobile technology has transformed how businesses interact with consumers, offering significant opportunities for increased visibility, customer engagement, and sales. Studies indicate that mobile app usage has grown exponentially, with consumers spending a majority of their mobile time interacting through apps, rather than responsive websites. Both B2C and B2E industries recognize the strategic value of enterprise applications in streamlining processes and fostering customer loyalty.
Project Objectives
The consultant's report should outline a comprehensive approach to conducting the scoping study, including the identification of relevant industry frameworks and academic theories, as well as proposing appropriate methods to understand the client's needs and resource constraints. The report must also evaluate the feasibility of app development, considering technical, financial, and strategic factors.
Methodology
The report should detail the research methods to gather industry data, stakeholder interviews, feasibility analysis, and technical assessments. Critical evaluation of these methods should demonstrate their relevance to the project's objectives.
Schedule and Activities
A Gantt chart illustrating key activities, dependencies, and timelines over a six-month period must be provided. Activities include initial consultations, data collection, analysis phases, and final reporting.
Deliverables and Contributions
The report should articulate the expected outcomes of the study and how they meet the client's aims. It should justify why the proposed approach is suitable, demonstrating clear alignment with project objectives and offering value to the client.
Conclusion
The paper must synthesize findings, recommend actionable steps, and reflect on potential challenges and limitations.
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Paper For Above instruction
Introduction
The rapid evolution of mobile technology has significantly impacted business strategies, emphasizing the importance of mobile applications in enhancing customer engagement, brand visibility, and operational efficiency. For small and medium-sized enterprises (SMEs) like Company X, leveraging mobile apps offers a pathway to competitiveness in a highly digitized market. Given the rising consumer preference for mobile interaction, businesses unacquainted with app development must undertake comprehensive studies to assess feasibility, strategic alignment, and resource requirements. This paper aims to outline a detailed scoping study for Company X, focusing on mapping out the essential requirements necessary for successful mobile app development.
Supportive Evidence and Industry Frameworks
To ground the study in relevant theory, it is vital to analyze existing frameworks within mobile strategy, digital marketing, and project management. The Technology Acceptance Model (TAM) (Davis, 1989) provides insights into user acceptance, emphasizing perceived ease of use and usefulness as factors influencing adoption. Another pertinent framework is the Apps|Marketing Strategy Grid (Huang & Rust, 2021), which aligns app features with strategic objectives like customer engagement and loyalty.
From an industry perspective, research indicates that mobile apps contribute substantially to brand recognition (Forbes, 2014) and operational efficiencies (Lee, 2019). The B2E segment also underscores that polished enterprise apps can improve internal workflows with minimal training (Acromobile, 2013). These studies suggest that a structured approach, integrating industry best practices and relevant models, is essential for the scoping study.
Research Methods for the Study
Given the exploratory nature, qualitative methods such as stakeholder interviews and focus groups should be employed to understand the specific needs of Company X’s target customers and internal teams. Quantitative data collection, including surveys and usage statistics, will help quantify potential benefits and resource implications. A SWOT analysis of current business operations can identify gaps that a mobile app could fill.
Feasibility analysis should encompass technical assessment—evaluating the company’s existing IT infrastructure, technical expertise, and resource constraints. Financial analysis would estimate costs against anticipated benefits, using cost-benefit analysis techniques (Berk & DeMarzo, 2017). Additionally, competitor analysis can reveal industry standards and opportunities for differentiation.
Mapping Activities and Timeline Using Gantt Chart
Key activities include initial project initiation, stakeholder consultations, market research, technical assessment, requirement gathering, prototype development, and final reporting. These activities are interdependent, requiring careful scheduling to optimize resource utilization over a six-month period. A Gantt chart would visually represent these activities, deadlines, dependencies, and milestones, ensuring project transparency and accountability.
Strategic Evaluation of Methods
The selection of qualitative and quantitative methods aligns with the need for both in-depth understanding and statistical validation. Stakeholder interviews offer rich insights into user needs, while surveys provide quantifiable data on customer preferences and technological readiness. The technical assessment ensures that resources are aligned with technological feasibility, reducing risk. Using industry benchmarks and academic theories enhances the validity of the study, making recommendations credible.
Expected Outcomes and Contribution to Client Objectives
The primary contribution of the study is a comprehensive requirements document, outlining technical specifications, resource needs, and strategic considerations. This enables Company X to make informed decisions about whether and how to proceed with app development. The study will identify potential risks, costs, and benefits, guiding resource allocation efficiently. Effectively, the report demonstrates how the proposed app aligns with the company's strategic goals of increasing visibility, customer loyalty, and operational efficiency.
Conclusion
In conclusion, conducting a thorough scoping study is critical for Company X to understand the feasibility and strategic fit of developing a mobile app. Employing industry frameworks, academic theories, and mixed-method research approaches allows for a well-rounded assessment. A carefully crafted Gantt chart facilitates effective schedule management, ensuring deliverables are met within the project timeline. Ultimately, this study aims to offer the client a clear roadmap, backed by empirical evidence and strategic analysis, to decide on their digital transformation journey confidently.
References
- Berk, J., & DeMarzo, P. (2017). Corporate Finance. Pearson.
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
- Huang, M. H., & Rust, R. T. (2021). Boosting customer engagement through smart mobile apps. Journal of Management, 47(4), 915-939.
- Lee, K. (2019). The impact of mobile technology on business efficiency. Business Innovation Journal, 15(2), 45-59.
- Acromobile.com. (2013). The future of enterprise mobile applications. Retrieved from https://acromobile.com
- Forbes.com. (2014). The benefits of mobile apps for small businesses. Forbes. Retrieved from https://www.forbes.com
- Business2Community. (2015). The Internet of Things and mobile apps: Trends shaping businesses. Business2Community.com.
- Journal of Management Studies. (2022). Strategic frameworks for mobile app adoption. Wiley.
- Harvard Business Review. (2020). Digital transformation in SMEs: Strategies and best practices.
- British Journal of Management. (2018). Project management methodologies for digital initiatives. Wiley.