You Will Be Using The Following Harvard Simulation In This C

You Will Be Using The Following Harvard Simulation In This Classharva

You will be using the following Harvard simulation in this class: Harvard Simulation Title: Marketing Simulation: Managing Segments and Customers V2 Product #: 7018-HTM-ENG Publisher: Harvard Business Publishing

Follow these steps:

  • The link provided is designed to check your browser settings and plugins to ensure compatibility with HBS Simulations.
  • Access the simulation through the instructor-provided URL. This link directs you to an "Authorized Student register/log in" page. If this is your first time using the coursepack, you will need to register by clicking "Register now" at the top right corner, creating a username and password.
  • If you have previously registered, log in using "sign in" at the top right and your existing credentials.
  • Once logged in, access the coursepack material for the marketing simulation.
  • Throughout the term, you can access the materials anytime by logging in, navigating to "My Library," and selecting "MT450."

For questions or issues regarding Harvard Publishing Material, contact Harvard Publishing Customer Service during the designated hours via phone, fax, or email.

Paper For Above instruction

Assignment: Write a 3–5 page paper (excluding title and references pages) answering the following questions about your experience with the simulation:

  1. What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #1?
  2. What were the results of your decisions?
  3. Analyze the results in terms of success or failure.
  4. What changes will you make in future quarters?

Please include a screenshot of the Quarter #1 results in your paper. Highlight the results, press "Control+C" to copy, and "Control+V" to insert the screenshot into your document.

Additionally, address the following questions:

  1. Why is the notion of derived demand so important for companies selling products and services to other organizations?
  2. What is the North American Industry Classification System (NAICS) code for Minnesota Micromotors, Inc. (MM)?

Submit your completed paper to the Unit 4: Assignment Dropbox. Your submission will be assessed based on your marketing strategy, the results and analysis, planned future changes, application of marketing concepts like derived demand, accuracy of NAICS classification, and adherence to APA format and writing quality.

The assignment should demonstrate a clear understanding of marketing strategies, decision-making outcomes, industry classification, and academic writing conventions.

References

  • Harvard Business Publishing. (n.d.). Marketing simulation: Managing segments and customers V2. Retrieved from [Insert URL]
  • American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.).
  • U.S. Census Bureau. (2020). North American Industry Classification System (NAICS). Retrieved from https://www.census.gov/naics/
  • Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
  • Williamson, O. E. (1981). The economics of organizations. American Journal of Sociology, 87(3), 548–577.
  • Porter, M. E. (1985). How competitive forces shape strategy. Harvard Business Review, 63(1), 137–145.
  • Grönroos, C. (2007). Service management and marketing: Customer management in service competition. Wiley.
  • Schindler, R. M. (2019). Pricing strategies: A marketing approach. Routledge.
  • Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
  • Day, G. S. (2011). Closing the marketing capabilities gap. Journal of Marketing, 75(4), 183–192.

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