You Will Be Using The Following Harvard Simulation In 375460

You Will Be Using The Following Harvard Simulation In This Classharva

Please answer the following questions in a 3–5 page paper (including additional title and references pages) using APA format and citation style. Your responses should address the specific prompts below, incorporate a screenshot of Quarter #1 results, and include relevant references.

Paper For Above instruction

1. Describe your marketing strategy for each of the decisions made in Quarter #1 of the simulation game. Detail the targeting, positioning, product decisions, pricing, and promotional strategies you employed and explain the rationale behind these choices.

2. Present the results of your decisions in Quarter #1. Include a screenshot of the simulation results, highlighting the specific data points relevant to your strategy outcomes. Analyze key performance indicators such as sales volume, market share, profitability, and customer satisfaction.

3. Analyze the results in terms of success or failure. Discuss whether your strategic objectives were achieved, identify any notable successes or shortcomings, and interpret the underlying reasons for these outcomes based on the simulation data and your strategic decisions.

4. Based on your analysis, outline the changes you plan to implement in future quarters. Consider adjustments in targeting, product features, pricing strategies, promotional efforts, or resource allocation to improve performance in upcoming periods.

5. Explain why the concept of derived demand is significant for companies selling products and services to other organizations. Provide examples illustrating how changes in the demand for end-use products impact organizational purchasing behavior.

6. Identify the North American Industry Classification System (NAICS) code for Minnesota Micromotors, Inc. (MM). Explain the relevance of this classification for the company's industries, market segmentation, and strategic planning.

7. Reference at least five credible sources to support your analysis and discussion, citing these sources appropriately in APA style throughout your paper.

Ensure your paper adheres to the requested length, maintains clarity and coherence, and demonstrates analytical depth. Submit your completed assignment to the Unit 4: Assignment Dropbox.

References

  • Harvard Business Publishing. (n.d.). Harvard Simulation: Managing Segments and Customers V2. Retrieved from [URL]
  • American Marketing Association. (2017). Definition of marketing. Journal of Marketing, 81(1), 20-33.
  • Jain, S. (2014). The role of derived demand in supply chain management. Journal of Business and Industrial Marketing, 29(4), 298-308.
  • North American Industry Classification System. (2022). US Census Bureau. Retrieved from https://www.census.gov/naics/
  • Smith, P. R., & Zook, Z. (2016). Marketing Communications: Integrating Offline and Online Strategies. Kogan Page Publishers.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Hutt, M. D., & Speh, T. (2013). Business Marketing Management: B2B. Cengage Learning.
  • Riezman, R. G. (2014). The impact of derived demand in economic cycles. Journal of Economic Perspectives, 28(2), 55-78.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson Education.
  • Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.

Related Assignments