You Will Submit The Last Portion Of Your Draft Business Deve
You Will Submit The Last Portion Of Your Draft Business Development Pl
You will submit the last portion of your draft business development plan for your company, covering the specific opportunity assessment along with the trends and discussion on sustainability. This plan will be based on the results of Milestones One and Two in that it will consider that past forces of market change and the current capabilities and limitations of the company. This plan will align the company’s efforts to exploiting intrapreneurial opportunities as well as entrepreneurial opportunities, depending on the company’s capabilities. The plan should reflect consideration of potential future impacts on these plans such as changes in the economy, market position, technology innovation, or sociopolitical factors.
Specifically, the following critical elements must be addressed: Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in your list should have supporting rationale based on your market domain evaluation and PEST analysis. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should be supported with evidence from your market domain evaluation and PEST analysis.
Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societal trends, or they could be trends specific to your market domain. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improve sustainable business operations?
Guidelines for Submission: Your paper must be submitted as an 6-7-page APA-style Word document with double spacing, not counting the cover page and reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.
Paper For Above instruction
The culmination of a comprehensive business development plan involves evaluating entrepreneurial opportunities outside the existing business, analyzing prevailing trends impacting the market domain, and considering sustainability implications. This last section of the plan synthesizes insights from prior milestones to identify viable growth avenues and strategic responses that align with the company's capabilities and external market forces. By rigorously assessing potential entrepreneurial opportunities, scrutinizing influential trends, and contemplating their effects on sustainability, organizations can position themselves competitively in an evolving global landscape.
Identification of Entrepreneurial Opportunities
Developing a list of entrepreneurial opportunities necessitates a thorough understanding of the market domain. These opportunities should stem from external environments and unmet needs that align with the company’s strategic ambitions. For instance, in the renewable energy sector, opportunities could include innovative solar panel technologies, energy storage solutions, or sustainable infrastructure projects. Each identified opportunity must be supported by a rationale grounded in market analysis, including PEST analysis, which examines Political, Economic, Social, and Technological factors. For example, increasing government incentives and regulatory support for clean energy bolster the feasibility of renewable energy ventures, while societal shifts towards sustainability cultivate demand for eco-friendly products.
Within the broader market domain, opportunities should also reflect emerging trends such as digital transformation, demographic shifts, and globalization. The confluence of these factors can reveal unmet needs or disruptive innovations that present entrepreneurial possibilities. For instance, the advent of smart grid technologies offers opportunities for creating integrated energy management systems, which align with societal interest in efficiency and environmental sustainability.
Assessment of a Selected Entrepreneurial Opportunity
From the compiled list, selecting one entrepreneurial opportunity for assessment involves evaluating its viability based on both internal capabilities and external conditions. Consider the opportunity to develop a sustainable packaging solution for consumer products. Supporting evidence from market domain evaluation indicates increasing regulatory pressure on plastic waste, consumer preference for eco-friendly packaging, and technological advances in biodegradable materials. A PEST analysis reveals favorable political support through legislation aimed at reducing plastic waste, economic incentives for green innovations, societal preferences trending toward sustainability, and technological innovations in bio-based polymers.
Assessing this opportunity's viability involves examining factors such as market size, competitive landscape, technological feasibility, and alignment with the company's core strengths. The growing global market for sustainable packaging, driven by heightened environmental consciousness and tightening regulations, indicates promising avenues for growth. Additionally, technological feasibility is demonstrated by advances in biodegradable materials, though challenges remain regarding cost and performance. Overall, this opportunity appears highly viable when supported by robust market demand, favorable policies, and technological innovation, making it a strategic option for expansion.
Analysis of Trends Impacting the Business Environment
Understanding key trends that influence the global business environment is essential for strategic planning. Geographic trends such as urbanization and infrastructure development open new markets for sustainable products, while political trends like international climate agreements foster a regulatory climate supportive of clean technologies. Societal trends, including increased environmental awareness and shifts towards conscious consumerism, drive demand for sustainable solutions.
In the specific market domain, technological innovation continues to accelerate, with digital platforms enabling new business models and operational efficiencies. Additionally, demographic shifts—such as aging populations or rising middle classes in emerging markets—alter consumption patterns and demand profiles. Globalization facilitates access to new markets but also intensifies competition and necessitates adaptive strategies.
Implications of Trends on Opportunities and Sustainability
These trends profoundly influence the development and success of entrepreneurial and intrapreneurial opportunities. For instance, technological trends can be harnessed to improve product innovation, enhance operational efficiencies, and reduce costs, thereby supporting sustainable business practices. Policy trends can open opportunities through incentives, grants, or regulatory compliance requirements that push companies towards greener operations.
Concerning sustainability, trends such as the shift in consumer preferences toward eco-friendly products and stricter environmental regulations can be leveraged to improve business operations. For example, adopting sustainable supply chain practices not only complies with regulations but also enhances brand reputation and customer loyalty. However, rapid technological changes and geopolitical tensions can pose risks, potentially disrupting supply chains or increasing costs.
Conclusion
In conclusion, the final segment of a business development plan must integrate a comprehensive evaluation of external entrepreneurial opportunities, analyze vital market trends, and contemplate their sustainability implications. Companies that proactively identify viable opportunities aligned with external market forces and internal competencies stand to benefit from competitive advantages and long-term growth. Continuous monitoring of global trends and their implications for sustainability is crucial to adapt strategies effectively and foster resilient, eco-conscious business operations. Strategic foresight and flexibility remain essential as external conditions evolve, ensuring that organizations can capitalize on emerging opportunities while maintaining sustainable development goals.
References
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- Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring Corporate Strategy: Text and Cases. Pearson Education.
- Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
- United Nations Environment Programme. (2021). Global Trends in Sustainable Business Practices. UNEP Report.
- Yale Center for Business and the Environment. (2019). Trends Shaping the Future of Sustainable Business. Yale University Publications.
- Kotler, P., & Keller, K. (2016). Marketing Management. Pearson Education.
- Schaltegger, S., & Burritt, R. (2018). Contemporary Sustainability Accounting and Reporting. Routledge.
- World Economic Forum. (2022). The Future of Global Trade and Business. WEF Reports.
- Ostrom, E. (2009). A General Framework for Analyzing Sustainability of Socio-Ecological Systems. Science, 325(5939), 419-422.
- International Energy Agency. (2023). World Energy Outlook 2023. IEA Publications.