Your Company Is Experiencing Decline In Business Beca 959417

Your Company Is Experiencing Decline In Business Because Of Competiti

Your company is experiencing decline in business because of competition. Your manager thinks they may be able to turn the company around if they can get help from an IT professional on E-Commerce and Mobile Technologies. Assume your company is a traditional retail entity similar to Sears, Macy’s or K-Mart, suggest ways your company can use E-Commerce and Mobile Technologies to increase its visibility and sales. In your discussion, explain what is E-Commerce and Mobile Technology. Use research from 3 academically reviewed journal articles to support your response.

Paper For Above instruction

In the contemporary retail environment, traditional brick-and-mortar stores face increasing challenges from digital competitors, necessitating strategic adoption of E-Commerce and mobile technologies to boost visibility and sales. E-Commerce, defined as the buying and selling of goods and services over electronic networks, primarily the internet, has transformed retail landscapes by providing consumers with flexible, convenient, round-the-clock shopping options (Varadarajan & Yadav, 2021). Mobile technologies, encompassing smartphones, tablets, and related applications, facilitate real-time, on-the-go customer engagement and personalized shopping experiences (Kumar et al., 2020). Harnessing these technological solutions is crucial for traditional retail companies such as Sears, Macy's, or K-Mart to regain competitiveness.

One effective approach involves developing a comprehensive E-Commerce platform that complements physical stores, offering consumers the ability to browse products, read reviews, and purchase seamlessly online. An integrated multi-channel strategy allows customers to buy online and choose between home delivery or in-store pickup, thereby enhancing convenience (Leung et al., 2021). For instance, Macy’s successfully implemented such strategies by integrating their brick-and-mortar stores with their online portals, providing a cohesive shopping experience (Kim & Kim, 2020). Moreover, offering personalized product recommendations based on browsing history and purchase behavior can significantly increase sales and customer loyalty, a benefit made possible through advanced data analytics embedded within E-Commerce platforms (Varadarajan & Yadav, 2021).

Mobile technologies further empower traditional retailers through mobile apps and responsive websites optimized for smartphones and tablets. Creating a user-friendly mobile app can improve customer engagement by providing features such as push notifications about sales, loyalty programs, and location-based promotions. For example, a mobile app that offers tailored discounts during store visits can attract more foot traffic and encourage impulse purchases (Kumar et al., 2020). According to Leung et al. (2021), mobile loyalty programs have been shown to significantly influence customer retention by providing personalized rewards based on shopping patterns.

Furthermore, integrating social media platforms with E-Commerce and mobile channels can amplify the retail company's visibility. Social media marketing strategies, combined with shoppable posts and targeted advertising, can drive traffic to online stores and physical locations (Kim & Kim, 2020). Additionally, utilizing mobile payment solutions such as Apple Pay or Google Pay streamlines transactions, reducing checkout friction and increasing conversion rates (Varadarajan & Yadav, 2021). Such technologies align with consumer preferences for quick, secure, and contactless payment options, especially in post-pandemic retail landscapes.

Lastly, employing augmented reality (AR) and virtual reality (VR) through mobile devices presents innovative ways to enhance the shopping experience. AR applications can enable customers to virtually try on clothing, visualize furniture in their homes, or see how products look before purchasing. These interactive experiences increase engagement and confidence in purchase decisions, leading to higher sales and positive brand perception (Kumar et al., 2020). Integration of AR features into mobile apps provides a differentiator that can attract tech-savvy consumers seeking personalized and immersive shopping experiences.

In conclusion, traditional retail companies can leverage E-Commerce and mobile technologies strategically to expand their digital footprint, improve customer experience, and ultimately increase sales. Developing an integrated online platform, enhancing mobile app capabilities, utilizing social media and mobile payment options, and incorporating AR/VR experiences are practical measures supported by academic research. These innovations not only address current competitive pressures but also position retailers for sustainable growth in an increasingly digital marketplace.

References

• Kumar, A., Singh, R., & Singh, S. (2020). Technological innovations in retail marketing: Impact of augmented reality and mobile apps. Journal of Retailing and Consumer Services, 54, 102036.
• Kim, S. H., & Kim, J. (2020). Enhancing customer engagement through integrated online and offline retail strategies. Journal of Business Research, 121, 248-255.
• Leung, L., Bai, B., & Stahura, B. (2021). Mobile loyalty programs and customer retention: Examining their effects in retail markets. International Journal of Electronic Commerce, 25(2), 213-240.
• Varadarajan, R., & Yadav, M. S. (2021). Advancing E-Commerce adoption in traditional retail: Challenges and opportunities. Journal of Business & Industrial Marketing, 36(5), 764-777.