Your Marketing Plan Video Presentation

Your Marketing Plan Video Presentation

Your Marketing Plan Video Presentation due Week 10 Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3. Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file.

Dropbox is accessible from all smartphones and tablets from the Dropbox app. Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial located here. Please use the following naming convention in the popup window for your video once it is finished uploading: Title: Your First Name, Your Last Name - Shark Tank Investment Video Pitch Tags: MKT500, Shark Tank Description: First Name, Last Name - MKT500 Assignment 4 (Date Uploaded ex. ) Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Tips to prepare for your video: Create note cards Practice in front of a mirror and / or friends Review materials thoroughly Be persuasive Be professional Be creative Have fun!

Create a two to five (2-5) minute video presentation in which you: Present the major points of your marketing plan. Project your voice in order to clearly convey your ideas. Present in a professional manner. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas. Use voice inflection and proper grammar.

Paper For Above instruction

Presentation of a Marketing Plan: Connecting Strategy with Persuasion

Effective communication in marketing is crucial, especially when pitching a comprehensive marketing plan to potential investors, such as the Shark Tank team. This assignment challenges students to produce a professional, compelling video presentation that synthesizes their marketing strategies from previous assignments. The goal is to convincingly illustrate their understanding of the marketing mix, target market, value proposition, and promotional strategies within a three to five-minute window, demonstrating both strategic insight and presentation skills.

The preparation process is as important as the presentation itself. Students should create detailed note cards to ensure clarity and organization during the presentation. Practicing in front of a mirror or with friends helps refine delivery, voice inflection, and overall confidence. Reviewing the entire marketing plan thoroughly ensures that all key points are addressed and articulated persuasively. Creativity and professionalism are essential to engage the audience and effectively communicate the value of the proposed marketing strategies.

The presentation should begin with a clear introduction of the business and its unique selling proposition. Students should then succinctly cover the target demographic, competitive advantage, marketing channels, and specific strategies to reach their consumers. Incorporating visual aids or using expressive voice modulation can enhance engagement. The tone should be confident, persuasive, and aligned with business professionalism to instill trust and enthusiasm in potential investors.

In addition to content, technical quality greatly affects the presentation's impact. Clear audio, adequate lighting, and stable video are necessary to ensure professionalism. Adhering to the specified video length of 3 to 5 minutes requires concise yet comprehensive coverage of the key marketing elements. Proper file naming conventions and uploading procedures are critical for smooth submission through platforms like Blackboard or Dropbox. A polished, well-practiced video not only demonstrates the student's strategic competencies but also their ability to effectively communicate and persuade in a professional setting.

By integrating theoretical marketing concepts with engaging presentation skills, students can showcase their ability to develop and articulate a compelling marketing plan, preparing them for real-world pitch scenarios and strategic communications.

References

• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
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• Belch, G. E., & Belch, M. A. (2018). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education.
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