Your Name Panther ID Hospitality Company Date Corpora 083367

Your Namepantheridhospitality Companydatecorporate Cause Promotion Act

Your Namepantheridhospitality Companydatecorporate Cause Promotion Act Your Name PantherID Hospitality Company Date Corporate Cause Promotion Activity Look for examples from the global hospitality and tourism corporation or a competitor that you selected for your Case Study and CSR Plan. Whatever you find can be used in your plan later in the semester so COPY AND PASTE it in a folder for that purpose. If you don't find something for your specific corporation then next go to your competitors (which you also mentioned in your Case Study). You can find one online, or maybe take a picture of an advertisement in a magazine or newspaper, or perhaps you'll see a poster/sign/tent card in a store window, in a restaurant, etc. The important thing is to find a DIFFERENT EXAMPLE for THREE of the six circumstances listed. Some of the examples (like the Hyatt example) may fit more than one circumstance, but you need to find a different example for each circumstance to show me that you understand each one.

Paper For Above instruction

The promotion of corporate social responsibility (CSR) in the hospitality industry has become a vital part of how companies communicate their values and commitment to social and environmental sustainability. This paper discusses three distinct examples of CSR-related cause promotion activities from leading companies within the hospitality and tourism sector, illustrating how these initiatives align with specific circumstances outlined by industry standards. Each example demonstrates a different facet of cause promotion, providing insight into the strategic approaches adopted to enhance corporate reputation and stakeholder engagement.

Circumstance #1: Environmental Sustainability Initiative

The first example is Marriott International’s "Serve 360" initiative, which embodies the company's commitment to environmental sustainability. An example of this is Marriott’s "Tree Planting Partnership," launched in partnership with local communities where the company operates. This project involves planting trees to offset carbon emissions from hotel operations and rehabilitate local ecosystems. A visual representation of this initiative can be found through Marriott’s official website (https://www.marriott.com). This is a good example of circumstance #1 because it directly promotes environmental responsibility, showing the company's active role in combating climate change through tangible action. The strategic focus on ecological sustainability enhances the company's reputation as a responsible corporate citizen, engaging guests and stakeholders who value environmentally friendly practices.

Circumstance #2: Community Engagement and Support

A second example is Hilton Hotels’ partnership with local charities to support community development, exemplified by their "Hilton Effect Foundation." One specific activity is Hilton's support for local food banks through donations and volunteering programs, especially during holiday seasons. Images and reports of Hilton employees participating in food drives are available on social media platforms and company newsletters. This initiative exemplifies circumstance #2 because it emphasizes direct community engagement, building goodwill and supporting social causes that benefit local populations. By leveraging employee involvement and corporate donations, Hilton enhances its community relations, fostering a positive brand image grounded in social responsibility.

Circumstance #3: Health and Wellbeing Campaigns

The third example is InterContinental Hotels Group (IHG)’s "Healthy Places" program, which promotes health and wellbeing both internally and within local communities. An instance of this is IHG’s sponsorship of local fitness events and wellness workshops at various hotel locations. Promotional materials, online event pages, and local news articles document these activities, which aim to raise awareness about health issues and encourage active lifestyles among guests and community members. This constitutes circumstance #3 because it focuses on health promotion—a critical aspect of CSR that supports community resilience and enhances the wellbeing of stakeholders. Such initiatives demonstrate how hospitality companies can integrate social responsibility with their core business activities, strengthening community ties and brand loyalty.

Conclusion

Through these three examples, it is evident that cause promotion activities in the hospitality industry are diverse but strategically aligned to reinforce corporate social responsibility. Marriott's environmental initiatives, Hilton's community support, and IHG’s health campaigns collectively illustrate how companies adapt their CSR strategies to different circumstances, ultimately contributing to positive social and environmental outcomes. These initiatives not only improve public perception but also foster sustainable development, which is essential for long-term corporate success in the competitive hospitality sector.

References

• Marriott International. (2020). Serve 360: Doing good in every direction. https://www.marriott.com
• Hilton Hotels. (2021). Hilton Effect Foundation. https://www.hilton.com
• InterContinental Hotels Group. (2022). Healthy Places program. https://www.ihg.com
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