A Major Beverage Producer Is Considering Launching A Cinnamo

Question

A Major Beverage Producer Is Considering Launching a Cinnamon Flavored A major beverage producer is considering launching a cinnamon flavored, sparkling beverage. Before they launch the product the marketing team for Rocket Fizz (proposed name) has a few issues they would like you to address with a survey of soda drinkers, including: How do consumers feel about the name Rocket Fizz? Which consumers are most attracted to this product (e.g, demographics, psychographics)? What factors are most important when selecting a soda or sparkling beverage? How do consumers feel about cinnamon flavored products? How would consumers rate the sodas and sparkling beverages they currently consume? Are consumers interested in this product as a stand-alone beverage, or as a mixer with alcohol? Why and how? What foods would go well with a cinnamon soda? Would consumers be more interested in this product if it were caffeinated, e.g., an energy drink? How likely are consumers to try this product if it were recommended by a server in a restaurant? What price is considered fair for this new product? Program a 20-25 question questionnaire in Qualtrics (or Survey Monkey if you have experience with that platform) that gets at all these topics (above), produce a working dynamic link, and submit to URL via this assignment. You must use at least 3 different question types, including closed-ended multiple response, open-ended, and scale questions PLEASE ONLY ORIGINAL WORK BECAUSE AI AND PLAGIARISM CHECKER WILL BE USED & PLEASE FOLLOW RUBRIC AS WELL!!!!

Dr. Jack HW Helper · Accepted Answer

Introduction The introduction of a novel product into a competitive beverage market requires substantial consumer insight to guide branding, positioning, and product features. In this context, the proposed launch of a cinnamon-flavored sparkling beverage by Rocket Fizz necessitates a comprehensive survey to understand consumer attitudes, preferences, and perceptions. The following paper outlines the development of a 20-25 question survey aimed at capturing key insights into consumer reactions to the product concept, brand name, flavor profile, potential usage occasions, and pricing. Survey Objectives and Design The primary objectives of the survey are to evaluate consumer sentiments about the brand name “Rocket Fizz,” determine demographic and psychographic profiles of target consumers, assess preferences and purchasing factors for sparkling beverages, gauge opinions about cinnamon-flavored products, and understand consumption patterns and potential usage occasions such as mixers or energy drinks. To achieve these objectives, the survey incorporates various question types, including multiple response, scale, and open-ended questions, ensuring rich and actionable data. Survey Content and Structure The survey layout is as follows: 1. Brand Name Perception: Question Type: Closed-ended multiple response Sample Question: “What is your initial impression of the name 'Rocket Fizz'?” with options like positive, neutral, negative, or indifferent. 2. Consumer Demographics and Psychographics: Question Type: Multiple response and open-ended questions about age, gender, lifestyle, and beverage preferences. 3. Factors Influencing Beverage Choice: Question Type: Scale (e.g., 1-7 Likert scale) about importance factors such as taste, brand, health concerns, novelty, and price. 4. Attitudes Towards Cinnamon-Flavored Products: Question Type: Scale questions assessing familiarity, liking, and willingness to try or purchase cinnamon-flavored beverages. 5. Current Beverage Consumption an

A Major Beverage Producer Is Considering Launching A Cinnamo

A Major Beverage Producer Is Considering Launching a Cinnamon Flavored

Paper For Above instruction

Introduction

Survey Objectives and Design

Survey Content and Structure

Implementation and Distribution

Conclusion

References