Action Items Review: The Opening Case On Augmented Reality

Action Itemsreview The Opening Case On Augmented Reality What Develop

Review the opening case on augmented reality. What developments have occurred since the date this case was written in September 2012? Conduct an online search using Google or another search engine on augmented reality, Google Glass, and any of the other companies mentioned in the opening case to find new developments on this topic since September 2012. Write not less than 2

Paper For Above instruction

Augmented reality (AR) has undergone significant advancements since the opening case was written in September 2012. During this period, technological, commercial, and practical applications of AR have expanded extensively, reshaping industries such as entertainment, healthcare, manufacturing, and marketing. This paper discusses the key developments in augmented reality from 2012 to the present, with particular attention to innovative products like Google Glass, as well as emerging platforms and technological advancements.

One of the earliest and most notable developments post-2012 was the evolution of wearable AR devices, particularly the progression of Google Glass. Initially launched as a pioneering smart glasses product in 2013, Google Glass faced challenges related to privacy concerns, limited functionality, and user acceptance. However, the technology continued to evolve through different iterations and enterprise-focused versions. Google Glass Enterprise Edition, launched in 2017, marked a significant shift towards industrial applications, especially in manufacturing, logistics, and healthcare. These enterprise versions featured improved hardware, longer battery life, and better ergonomics, facilitating integration into professional workflows. Companies like Microsoft and Magic Leap also entered the AR scene with their own innovative headsets, such as Microsoft’s HoloLens, which offered mixed reality capabilities for enterprise and educational purposes (Microsoft, 2016).

In addition to hardware improvements, software and content development for AR have seen rapid growth. Companies have developed more sophisticated AR applications for smartphones—most notably on iOS and Android platforms—creating immersive gaming, retail, and educational experiences. For example, Pokémon GO, released in 2016, became a cultural phenomenon by encouraging real-world exploration using AR technology, generating billions in revenue and demonstrating the commercial potential of AR-based gaming (Niantic, 2016). Similarly, retail giants like IKEA introduced augmented reality apps that allowed customers to visualize furniture in their own homes before purchasing.

Furthermore, advancements in AR development tools and SDKs have accelerated innovation. Platforms such as Apple’s ARKit, introduced in 2017, and Google’s ARCore, launched in 2018, have democratized AR development by enabling app creators to embed AR features into smartphones seamlessly. This has led to a surge in AR applications across various sectors, from navigation and tourism to education and healthcare.

The enterprise and industrial sectors have also seen significant reforms through AR. Boeing and Airbus, for instance, have incorporated AR headsets for assembly and maintenance tasks, improving accuracy and reducing training time. The COVID-19 pandemic further accelerated the adoption of AR for remote collaboration and telepresence, minimizing physical contact and enabling more efficient remote operations.

In summary, since September 2012, augmented reality has transitioned from experimental technology to a ubiquitous tool across multiple industries. Hardware iterations like Google Glass Enterprise Edition, the proliferation of AR applications on smartphones, and the development of sophisticated AR SDKs have collectively propelled AR into mainstream commercial and industrial use. As technology continues to mature, future developments are likely to focus on enhanced immersion through 5G connectivity, more natural interaction methods such as gesture and eye-tracking, and broader integration with artificial intelligence, which will further expand the possibilities of augmented reality.

References

  • Microsoft. (2016). HoloLens: Mixed Reality for Business. Microsoft Official Website. https://developer.microsoft.com/en-us/hololens
  • Niantic. (2016). Pokémon GO. Niantic Labs. https://pokemongol.com
  • Apple Inc. (2017). ARKit. Apple Developer. https://developer.apple.com/augmented-reality/arkit/
  • Google. (2018). ARCore. Google Developers. https://developers.google.com/ar
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  • Peddie, J. (2017). Augmented Reality: Where We Are and How We Got Here. Special Report by Tech Pit.
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  • Kim, H., Ko, J., & Shin, H. (2019). The impact of augmented reality technology on consumer behavior: A review and research agenda. International Journal of Information Management, 44, 124-132.

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