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Adapted from sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Laurie Armstrong Director, Media Relations – US & Canada 415.227.2615 [email protected] Elisabeth Wieselthaler-Toelly Director, Media Relations – International 415.227.2603 [email protected] FOR IMMEDIATE RELEASE San Francisco Fact Sheet Latest data available from the San Francisco Travel Association, California Department of Finance, and various industry sources; see final page for annotated resources. Visitor Spending Visitor Spending Total visitors and convention participants (.2 million Visitors in San Francisco per day (,998 Visitor spending in San Francisco per day ( $24.5 million Total tourism direct spending ( $8.9 billion Average daily expenditure for all visitors 1 $356.45 Visitor Spending per San Francisco household ( $10,667 Number of convention delegates staying in hotels/motels (.6 Million Total Convention Attendee Spending ( $1.2 billion Total Exhibitor Spending ( $656 million Total Meeting Planner/Hosting Spending ( $42 million Convention and meetings related spending ( $1.9 billion Average expenditure per convention delegate per day ( $492.65 Average length of stay per convention delegate 2 4.1 Average daily expenditure per general visitor staying in hotels/motels 2 $298.03 Top six producing domestic metropolitan statistical areas ( Los Angeles, CA San Francisco-Oakland-San Jose, CA Sacramento – Stockton – Modesto, CA New York, NY San Diego, CA Washington, DC Average daily room rate ( $252.92 Hotel occupancy (.5% Room demand (.5 million mailto: [email protected] mailto: [email protected] Adapted from sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Visitor Spending Transient room demand (.4 million Total group room demand (.6 million Moscone group room nights ( (Group nights typically average one million room nights annually; the group room nights stated are a temporary decrease and due to Moscone Expansion.) 861,000 Self-Contained group room nights (.7 million Top five producing international markets 5 Mexico China United Kingdom Canada Germany Top reasons for visiting San Francisco 2 Atmosphere and ambiance Friends and family in area Scenic beauty Restaurants and cuisine Leading attractions visited 2 Pier 39 Golden Gate Bridge Golden Gate Park Ferry Building Leading activities 2 Dine in restaurants Shopping Visit a park Visit friends and family Leading neighborhoods visited 2 Union Square Fisherman’s Wharf Embarcadero Chinatown Purpose of visit .6% Leisure/Vacation 7.1% Business Travel 7.2% Meeting/ Convention Visitor Profile2 For detailed profiles on hotel guests, VFR (visiting friends and relatives) and international travelers contact San Francisco Travel Association Media Relations Department; the information below is a compilation of all visitor categories: Visitor Profile Average Age 40.1 Average Annual Household Income $94,637 Average Length of Stay in City 2.5 Nights Adapted from sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Visitor Profile First Time Visitors 24.4% Gender Female 51.2% Male 45% Prefer not to answer 3.7% Population7 City of San Francisco 864,816 Major ethnic groups (2016): White 40.8% Asian 34.5% Hispanic Origin 15.3% African American (Black) 5.0% Multiracial 3.5% American Indian 0.1% Pacific Islander 0.4% Other Races 0.4% Population of the nine Greater Bay Area counties: Alameda (1,647,704) Contra Costa (1,135,127) Marin (260,651) Napa (142,166) San Francisco (870,887) San Mateo (764,797) Santa Clara (1,979,402) Solano (440,207) Sonoma (503,070) Total Bay Area population 7,684,011. Weather The weather in San Francisco is mild year-round with temperatures seldom rising above 70 degrees (21 degrees C) or falling below 40 degrees (5 degrees C). Daily Mean Temperature (F/C) Month Maximum Minimum Rainfall (Inches/cm) January 56.0/13.4 46.2/7.9 4.48/11.38 February 59.4/15.2 48.4/9.1 2.83/7.18 March 60.0/15.6 48.6/9.1 2.58/6.55 April 61.1/16.2 49.2/9.6 1.48/3.76 May 62.5/16.9 50.7/10.4 0.35/0.89 June 64.3/17.9 52.5/11.4 0.15/0.38 July 64.0/17.8 53.1/11.7 0.04/0.10 August 65.0/18.3 54.2/12.3 0.08/0.20 September 68.9/20.5 55.8/13.2 0.24/0.61 October 68.3/20.2 54.8/12.7 1.09/2.77 November 62.9/17.2 51.5/10.8 2.49/6.33 December 56.9/13.8 47.2/8.5 3.52/8.94 Annual Average 62.5/16.9 51.0/10.6 19.33/49.10 History and Geography Total area in square miles in the city of San Francisco 47.335 miles Miles of shoreline 8 29.5 miles Miles of waterfront 8 7.5 miles Number of piers 39 Square miles in San Francisco Bay and Delta 9 Ranges from 400 to 1,600 miles Fog signals around the San Francisco Bay 9 32 signals Total square miles in Golden Gate National Recreation Area (GGNRA),791 acres Miles of San Francisco streets ,088 miles Recreation and Park Facilities Recreational and open space within San Francisco 3,400 acres Marina slips 671 Neighborhood parks 220 Playgrounds and play areas 179 High-rises (eight stories and above) Buildings designated historical landmarks (since buildings Historic districts (Alamo Square, Blackstone Court, Bush Street Cottage Row, Civic Center, Dogpatch, Jackson Square, Liberty- Hill, Market Street Masonry, Northeast Waterfront, South End, Telegraph Hill, and Webster St.) total Lodging Hotel rooms available 4 33,793 rooms Number of hotels 4 218 hotels Adapted from sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf Transportation Average number of commuters daily ,859 Total number of licensed taxis permits (medallions as of ,967 Yearly cable car riders (,800,000 Cable cars 44 cars Historic streetcars 45 cars Route miles of cable car track 8.8 miles Speed of cable car per mile 9.5 mph Sources 1.

Total Tourism Direct Spending (2016), San Francisco Travel Association in conjunction with Tourism Economics and Destination Analysts 2. 2014, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor Profile Research†2017 Visitor Profile Study is in the field with results being available in 2018. 3. 2015; Longwoods International, “San Francisco 2015 Visitor Study†4. STR; YTD Performance for City and County of San Francisco 5.

Global Travel City Database, January 2017, Tourism Economics 6. OAG Flight schedule and seat capacity; August 2016 (next is August . U.S. Census Bureau American Community Survey and California Department of Finance 8. City and County of San Francisco, Port of San Francisco 9.

U.S. Army Corps of Engineers 10. Golden Gate National Recreation Area 11. City and County of San Francisco, San Francisco Municipal Transportation Agency 12. City and County of San Francisco, Recreation and Park Department 13.

City and County of San Francisco, Planning Department 14. MTC-ABAG Library, includes within city as well as nearby locations 15. City and County of San Francisco, San Francisco International Airport, 16. Bay Area Toll Authority, 17. Golden Gate Bridge, Highway & Transportation District, 18.

City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number changes daily. 19. Grants for the Arts and San Francisco Travel Association 20. San Francisco Business Times, 2017 Book of Lists “Bay Area Largest Public Companies†Based on FY 2015 Revenue. 21.

City and County of San Francisco, Office of the Mayor 22. USI, CRM San Francisco Travel Association IHP 525 Module Six Problem Set 1. Hemoglobin levels in 11-year-old boys vary according to a normal distribution with σ=1.2 g/dL. a) How large a sample is needed to estimate µ with 95% confidence so the margin of error is no greater than 0.5 g/dL? 2. A researcher fails to find a significant difference in mean blood pressure in 36 matched pairs.

The test was carried out with a power of 85%. Assuming that this study was well designed and carried out properly, do you believe that there really is no significant difference in blood pressure? Explain your answer. 3. Would you use a one-sample, paired-sample, or independent-sample t-test in the following situations? a) A lab technician obtains a specimen of known concentration from a reference lab. He/she tests the specimen 10 times using an assay kit and compares the calculated mean to that of the known standard. b) A different technician compares the concentration of 10 specimens using 2 different assay kits. Ten measurements (1 on each specimen) are taken with each kit. Results are then compared. 4. In a study of maternal cigarette smoking and bone density in newborns, 77 infants of mothers who smoked had a mean bone mineral content of 0.098 g/cm3 ( s 1 = 0.026 g/cm3). The 161 infants whose mothers did not smoke had a mean bone mineral content of 0.095 g/cm3 ( s 2 = 0.025 g/cm3). a) Calculate the 95% confidence interval for µ1 - µ2. b) Based on the confidence interval you just calculated, is there a statistically significant difference in bone mineral content between newborns with mothers who did smoke and newborns with mothers who did not smoke? 5. A randomized, double-blind, placebo-controlled study evaluated the effect of the herbal remedy Echinacea purpurea in treating upper respiratory tract infections in 2- to 11-year olds. Each time a child had an upper respiratory tract infection, treatment with either echinacea or a placebo was given for the duration of the illness. One of the outcomes studied was “severity of symptoms.†A severity scale based on four symptoms was monitored and recorded by the parents of subjects for each instance of upper respiratory infection. The peak severity of symptoms in the 337 cases treated with echinacea had a mean score of 6.0 (standard deviation 2.3). The peak severity of symptoms in the placebo group (np = 370) had a mean score of 6.1 (standard deviation 2.4). Test the mean difference for significance using an independent t-test. Discuss your findings.

Sample Paper For Above instruction

The analysis of visitor data in San Francisco highlights the city's significant appeal as a premier tourist destination, supported by a robust tourism industry and diverse attractions. According to the San Francisco Fact Sheet, the city attracts approximately 2.2 million visitors daily, contributing significantly to local economy through substantial spending. Visitor spending averages around $356.45 per day, leading to an overall direct tourism expenditure of $8.9 billion annually. This level of economic activity underscores the vital role tourism plays in San Francisco's financial stability and growth. Key attractions such as Pier 39, the Golden Gate Bridge, and Golden Gate Park draw millions of tourists yearly, reinforcing the city’s reputation for scenic beauty and cultural richness. The city's diverse neighborhoods, including Union Square, Fisherman’s Wharf, and Chinatown, are among the most visited, catering to a wide range of tourist preferences and interests.

Demographically, San Francisco's visitor profile indicates an average age of 40.1 years, with a household income averaging $94,637. The majority of visitors are from the United States, especially metropolitan areas such as Los Angeles, New York, and San Diego, with international visitors chiefly from Mexico, China, and the United Kingdom. The city’s mild Mediterranean climate, characterized by temperatures seldom exceeding 70°F, supports year-round tourism. Weather data reveals that the city experiences minimal rainfall during the summer months, making outdoor activities more accessible and appealing to visitors.

From a geographical perspective, San Francisco covers approximately 47.34 square miles with an extensive shoreline and waterfront areas, including 39 piers and over 2,000 parks and open spaces, which enhance recreational offerings. The city's transportation infrastructure is well-developed, with nearly 5,000 daily commuters, an extensive cable car system, and numerous taxis facilitating movement within the city. The historic cable cars and streetcars are iconic symbols of San Francisco, contributing to the city's unique charm and tourist experience.

Overall, the rich combination of cultural attractions, demographic diversity, favorable climate, and accessible transportation infrastructure makes San Francisco a magnet for both domestic and international travelers. The economic impact of tourism not only supports local businesses but also promotes cultural exchange, urban development, and regional growth. As the city continues to attract millions annually, ongoing investments in hospitality, transportation, and recreational facilities will be vital to maintaining its status as a world-renowned travel destination.

References

• San Francisco Travel Association. (2017). San Francisco Fact Sheet. Retrieved from https://sites.com/files/San%20Francisco%20Fact%20Sheet%202017.pdf
• California Department of Finance. (2016). Demographic Data. Sacramento, CA.
• U.S. Census Bureau. (2016). American Community Survey.
• San Francisco Municipal Transportation Agency. (2016). Transit Infrastructure Report.
• Golden Gate National Recreation Area. (2017). Parks and Recreation Data.
• Longwoods International. (2015). San Francisco Visitor Study.
• STR. (2016). Hotel Performance Data, San Francisco.
• Tourism Economics. (2017). Global Travel City Database.
• U.S. Army Corps of Engineers. (2017). San Francisco Bay Area Water Resources.
• City and County of San Francisco. (2017). Weather and Climate Data.