Admin 4900 Business Plan Final Paper Part 1 UPS Store ✓ Solved

Admin 4900 Business Plan Final Paper Part 1 UPS Store on

Current Service problem to solve: Due to the high demand, the local post office has been delaying postal services. Opening a UPS Store on the CSUSB campus can provide timely postal services for the entire campus.

Problem Characteristics:

  • High demand in local postal service.
  • Limited space.
  • Insufficient resources.
  • Low employee count.
  • Unsatisfied customers.

Problem effects on stakeholders: Unsatisfactory service leads to dissatisfied stakeholders. Addressing this issue is crucial because it could negatively affect UPS’ reputation, allowing competitors to gain an advantage.

Service Characteristics:

  • Retail shipping and postal services.
  • Printing.

Uniqueness/Niche: UPS operates in 200 countries and is the largest package delivery service in the world.

Operational Costs:

  • Rent for space.
  • Weekly payroll.
  • Equipment for the mailroom.

Distribution Channel of Service: A mailroom that provides easy access to packages/mail for students.

Industry History:

The logistics and shipping industry has a rich history, with UPS being established in 1907. The company has evolved significantly, including beginning air services in 1929.

Major Competitors:

  • FedEx: Known for overnight shipping and real-time tracking, operating in 220 countries.
  • DHL: The largest global freight carrier, growing in developing countries.
  • USPS: A well-established postal service in the U.S., operational for over 200 years.

Competitor Strategies: FedEx leverages a strong supply chain for quick deliveries, while DHL targets specific customer segments for better alignment.

Service Features: National and international delivery, tracking, e-commerce services, and contract logistics.

Market Analysis: The UPS store on campus can address the challenges of delayed shipping and delivery, offering tracking assurance and protection against shipping issues.

SWOT Analysis: UPS has a broad service portfolio and an extensive global distribution network, but higher operating expenses and over-dependence on the U.S. market pose challenges.

Technology Availability: The store will include computers, printers, and other equipment that customers can access. Also, the use of social media to market UPS services on campus is planned.

Public Administration Considerations: Compliance with laws such as the Clean Air Act and California Planning and Zoning Law is critical for operations, alongside understanding community demographics that impact service demand.

Financial Management: Accurate financial documents are essential for investor relations, risk evaluation, and operational assessments. The company will utilize various financial documents to ensure effective financial management.

Conclusion: Establishing a UPS Store on the CSUSB campus addresses a significant service gap in the local area, providing essential postal services to students and the community while improving UPS' reputation and service delivery.

Paper For Above Instructions

The establishment of a UPS Store on the California State University, San Bernardino (CSUSB) campus is poised to address prevalent service challenges associated with local postal services. Students and faculty frequently experience delays when utilizing the local post office due to high demand and insufficient service staffing. By offering a dedicated alternative, the UPS Store can significantly enhance service efficiency and customer satisfaction.

Identifying the Problem and Its Characteristics

Currently, the busy local post office triggers long wait times and service delays, leading to unfulfilled customer expectations. This service deficiency arises from several fundamental characteristics: high demand for shipping services, limited infrastructure and employee resources, and ultimately, dissatisfied customers. UPS’s initiative to establish a retail presence on campus will directly tackle these concerns by providing timely, reliable services tailored for the student body and faculty, thus alleviating pressure from the existing post office.

Stakeholder Implications

Inadequate postal services produce negative implications for key stakeholders, including students, faculty, and university administrators. Stakeholders rely on consistent and reliable postal services, and when they experience delays, it detracts from the overall educational experience and undermines confidence in UPS. Furthermore, if these challenges remain unresolved, there is a heightened risk that competitors such as FedEx, DHL, and USPS will successfully attract potential customers from UPS.

Service Characteristics and Uniqueness

UPS's diverse service offering encompasses essential retail shipping, postal, and printing services. Its uniqueness lies in the brand’s extensive global operations, spanning over 200 countries, making it the largest package delivery service worldwide. The convenience of accessing UPS services directly on the CSUSB campus enhances service availability and supports students’ needs, reinforcing a sense of connection and support traditionally lacking in campus postal service options.

Market Analysis and Competitor Understanding

Through a comprehensive market analysis, UPS can identify key trends and behaviors among local competitors. FedEx’s strong supply chain capabilities for expedited overnight shipping serve as a benchmark. DHL’s capacity to segment its market and adapt its services meets the diverse needs of different customer bases. Conversely, USPS benefits from its extensive historical presence and infrastructure across the country, but may also face limitations owing to its federal ties and inability to innovate rapidly within the competitive commercial domain.

Technological Advancements and Customer Engagement

Technological integration within the UPS Store will include multiple computers for customer use, printing services, and systems to manage package tracking effectively. Collaborating with CSUSB to develop a robust social media presence will enhance engagement and drive campus awareness about UPS services. Implementing data collection through customer surveys and feedback mechanisms will allow for continuous improvement and adaptation to customer needs.

Financial Overview and Compliance

Financial documents play a vital role in communicating the viability of the UPS Store to potential investors. The types of documents produced, including income statements, break-even analyses, and cash flow projections, will offer insights into profitability and long-term viability. Regulatory compliance such as adherence to the Clean Air Act and local business licensing must be prioritized to mitigate operational risks and ensure legal prosperity.

Conclusion

The proposed establishment of a UPS Store on the CSUSB campus addresses critical unmet needs stemming from existing service deficiencies at the local post office. This innovative approach will not only provide reliable postal services but enhance overall student experiences. Addressing logistical challenges, optimizing service delivery, and enhancing stakeholder satisfaction are foundational components that solidify a business model aimed at encouraging effective campus communication and engagement.

References

  • Coltman, T., Gattorna, J., & Whiting, S. (2010). Realigning Service Operations Strategy at DHL Express. Interfaces, 40(3), 175-183.
  • UPS History. (2023). Retrieved from https://about.ups.com/us/en/our-company/history.html
  • The U.S. Postal Service. (2023). Retrieved from https://www.usps.com
  • FedEx Corporation. (2023). Retrieved from https://www.fedex.com
  • DHL Express. (2023). Retrieved from https://www.dhl.com
  • California Planning and Zoning Law. Government Code .58. (2018).
  • The Fair Labor Standards Act (FLSA). (1938). Retrieved from https://www.dol.gov/agencies/whd/flsa
  • Clean Air Act of 1963. Retrieved from https://www.epa.gov/clean-air-act-overview
  • UPS Investor Relations. (2023). Retrieved from https://investors.ups.com
  • CSUSB Campus Services. (2023). Retrieved from https://www.csusb.edu/services

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