Your Company Is Experiencing Decline In Business Beca 177761 ✓ Solved

Your Company Is Experiencing Decline In Business Because Of Competition

Your company is experiencing decline in business because of competition. Your manager thinks they may be able to turn the company around if they can get help from an IT professional on E-Commerce and Mobile Technologies. Assume your company is a traditional retail entity similar to Sears, Macy’s or K-Mart, suggest ways your company can use E-Commerce and Mobile Technologies to increase its visibility and sales. In your discussion, explain what is E-Commerce and Mobile Technology. Please use APA throughout in your post.

Sample Paper For Above instruction

In the contemporary retail landscape, traditional brick-and-mortar stores face increasing challenges from fierce competition, particularly due to the rise of e-commerce and mobile technologies. To revitalize a declining retail business similar to Sears, Macy’s, or K-Mart, it is essential to leverage these technological innovations. This paper explores how integrating e-commerce and mobile technologies can enhance visibility and sales for traditional retailers, along with definitions and strategic applications of these technologies.

Understanding E-Commerce and Mobile Technologies

E-commerce, or electronic commerce, involves buying and selling goods and services over the internet. It encompasses a broad range of online commercial activities, including online retail stores, electronic payments, and digital marketing (Laudon & Traver, 2018). The significance of e-commerce lies in its capacity to offer consumers a convenient shopping experience from any location and at any time, thus expanding the reach of retail businesses beyond physical store limitations.

Mobile technologies, on the other hand, refer to the use of mobile devices such as smartphones and tablets to access digital services. Mobile technology facilitates on-the-go connectivity, personalized user experiences, and instant communication, making it a powerful tool for retail engagement (Kumar et al., 2020). With the proliferation of smartphones, mobile apps serve as valuable touchpoints for businesses to connect with customers, foster loyalty, and promote products.

Strategies to Incorporate E-Commerce and Mobile Technologies

Developing a User-Friendly E-Commerce Website

A key step in harnessing e-commerce is creating a comprehensive, user-friendly online storefront. The website should feature intuitive navigation, detailed product descriptions, high-quality images, and secure payment options. Responsive design is crucial to ensure compatibility across various devices and screen sizes, enhancing user experience (Owens & Smith, 2019). Integrating features such as customer reviews and live chat support can further improve conversion rates and customer satisfaction.

Launching Mobile Apps for Convenience and Engagement

Developing a dedicated mobile app can significantly boost customer engagement. The app should incorporate features like personalized recommendations, loyalty programs, mobile-only discounts, and push notifications to alert customers of promotions or new arrivals (Chaffey, 2021). Location-based services can also be utilized to notify nearby customers of in-store offers, driving foot traffic and sales.

Implementing Omnichannel Strategies

An integrated omnichannel approach, linking online and offline channels, ensures a seamless customer experience. For instance, customers should be able to browse products online, check in-store availability, and opt for in-store pick-up or home delivery (Verhoef et al., 2017). This integration increases convenience and encourages sales both online and in physical stores.

Utilizing Digital Marketing and Social Media

Digital marketing tactics, including search engine optimization (SEO), social media advertising, and email marketing, can attract targeted traffic to the online storefront. Social media platforms serve as powerful channels for brand promotion, community engagement, and direct communication with consumers, fostering brand loyalty (Lemon & Verhoef, 2016).

Enhancing Customer Data Analytics

By leveraging data analytics from online interactions and mobile app usage, retailers can gain insights into consumer preferences and buying behaviors. This information enables personalized marketing and better inventory management, ultimately increasing sales effectiveness (Wedel & Kannan, 2016).

Conclusion

In conclusion, traditional retail companies facing decline due to stiff competition can rejuvenate their business by strategically adopting e-commerce and mobile technologies. These digital tools offer expanded reach, improved customer engagement, and operational efficiencies. By developing accessible online platforms, implementing mobile apps, and integrating omnichannel strategies, retail businesses can effectively boost their visibility and sales, ensuring long-term sustainability within the evolving digital marketplace.

References

  • Chaffey, D. (2021). Digital marketing: Strategy, implementation and practice. Pearson.
  • Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Ranasinghe, A. (2020). Customer engagement in services: An overview and research agenda. Journal of Service Management, 31(5), 556-573.
  • Laudon, K. C., & Traver, C. G. (2018). E-commerce: Business, technology, society. Pearson.
  • Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96.
  • Owens, R., & Smith, J. (2019). Developing effective responsive websites for retail. International Journal of Web Development and Design, 12(3), 234-245.
  • Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2017). From multi-channel retailing to omnichannel retailing: Introduction to the special issue on multi-channel retailing. Journal of Retailing, 93(2), 174-181.
  • Wedel, M., & Kannan, P. K. (2016). Marketing analytics for data-rich environments. Journal of Marketing, 80(S1), 97-121.
  • Chaffey, D. (2021). Digital marketing: Strategy, implementation and practice. Pearson.
  • Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Ranasinghe, A. (2020). Customer engagement in services: An overview and research agenda. Journal of Service Management, 31(5), 556-573.
  • Laudon, K. C., & Traver, C. G. (2018). E-commerce: Business, technology, society. Pearson.

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