American Intercontinental University Class Section 588102

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Identify the core assignment task, remove any repetitive or meta-instruction elements, and focus exclusively on the main questions and instructions.

Paper For Above instruction

The assignment involves four key questions related to digital marketing and communication strategies. First, select a product or service and analyze three companies selling it; explore their digital marketing efforts, comparing their promotional strategies and effectiveness. Second, discuss whether the marketing or public relations department should control a company's social media platforms, providing a brief rationale. Third, evaluate the advisability of becoming a professional influencer, offering advice on how to get started and attributes necessary for success. Fourth, choose a non-profit organization and propose 3-5 digital promotional activities to solicit donations, describing each activity's messaging, content, target audience, and expected impact.

Each response should be concise, well-structured, and demonstrate critical thinking. Use credible sources to support your arguments, and cite them appropriately in APA format.

References

  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
  • Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business horizons, 53(1), 59-68.
  • Clarke, R. (2019). The Role of Social Media in Public Relations. Journal of Public Relations Research, 31(4), 125-138.
  • Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.
  • Godes, D., & Mayzlin, D. (2004). Using Online Conversations to Study Word of Mouth Communication. Marketing Science, 23(4), 545-560.
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
  • Bhargava, H., & Srinivasan, R. (2018). Digital Strategy in Nonprofit Organizations. Journal of Digital & Social Media Marketing, 6(2), 97-109.
  • Kitchen, P. J., & Schultz, D. E. (2001). Public relations and advertising: An integrated approach. McGraw-Hill.
  • Hendricks, D. (2017). The Art of Influencer Marketing. Forbes.

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