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TITLE Presented by Your Name Goes Here to Professor ---- Faculty Advisor in partial fulfillment of the requirements for the degree of Bachelor of Science in Management e College Georgia, OH December 2015 December 2015 All rights reserved. Since this manuscript is not intended for publication, some of the charts, graphs, photos, pictures, and drawings were used without permission of the authors. This copy is not for distribution to the public. Acknowledgments If you would like to acknowledge and/or thank anyone who assisted and supported you as you worked on your Capstone, create an acknowledgments page. TITLE Your Name December 2015 Abstract [Write a summary of your project in around words. Explain what your business plan is about. All lines should be double spaced.] An abstract is essentially a very concise summary of your work that helps to prepare the reader for the contents of your project. The abstract should be no longer than one page (most are shorter!). To write your abstract, try to write brief answers to the following questions: · What business does this Capstone create? · Who is your target customer? · What need will this serve for your customer? · Where will your business be established? When to do it? The abstract MUST be written after the completion of the project. DO NOT try to write your abstract before you have completed all other work on your Capstone. Acknowledgments iii Abstract iv Overview 1 Mission Statement ? Values and Vision ? Goals ? Objectives ? Products and Services ? Heading ? Subheadings ? Marketing ? Customers ? Competition ? Marketing Plan ? Operations ? Organizational Structure ? Pricing ? Proposed Location ? Financial Plan ? References ? Appendix ? CAPSTONE Short Title 4 Overview Before completing the sections below, briefly describe, in general, what business you are proposing and what it is that you will be doing. This will be similar to the abstract in that sense, but will be mean for the investor, instead of a reader so the style should be dynamic and professional. You’ll also want to continue the section by showing you’ve done research on your area (much like a literature review) which you will want to include here. Show your investor that you truly understand your market/industry. You should also include the legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation (LLC) and why this type was selected. Mission Statement A brief statement of what it is your company will achieve, provide or who it will serve. Values and Vision Include information here about what your company values and where your company might be say 5 or 10 years into the future. Goals and Objectives 6 There is only one correct answer to four test questions. Each question has four multiple choice answers. What is the probability that I will select all of the right answers? (Assuming I know nothing about the subject matter and there are no ridiculous answers.)

Paper For Above instruction

The provided document appears to be an unfinished and somewhat disorganized template for a business capstone project or business plan. The core task involves developing a comprehensive business plan that includes elements such as an abstract, overview, mission statement, values, vision, goals, objectives, products and services, marketing strategy, customer analysis, competition, operations, organizational structure, pricing, location, financial planning, and legal ownership structure.

To approach this assignment effectively, one must first understand that the business plan is a fundamental strategic document that communicates the purpose, scope, and potential of a proposed business venture. As such, it should begin with a clear articulation of the business idea—what product or service will be offered, the target market, and the need that the business intends to fulfill. This section serves as a foundation for the rest of the plan, providing context and demonstrating market understanding through research on industry trends, customer behavior, and competitors.

The abstract, which summarizes the entire project, should be crafted after the completion of all other sections. It briefly covers the essence of the business, target audience, value proposition, location, and timeline. An effective abstract prepares the reader or investor for the detailed content that follows, emphasizing the innovative aspects and strategic approach.

The overview section acts as a compelling pitch tailored towards investors rather than customers. It elaborates on the business idea, including research-backed insights into industry conditions and competitive advantages. The legal structure—whether sole proprietorship, partnership, corporation, or LLC—is also critical here, as it impacts liability, taxation, and operational flexibility. The choice of legal form should align with the business’s goals and risk profile, supported by rationale based on legal and financial considerations.

Next, the mission statement articulates the core purpose of the company—what it seeks to achieve and whom it will serve. It is concise yet compelling. The values and vision outline the guiding principles and future aspirations, describing where the company aims to be in five or ten years and the ethical foundation that informs its decisions.

Goals and objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). These goals provide a roadmap for success and serve as benchmarks for evaluating performance.

Further sections detail the marketing strategy, including customer segmentation, competitive analysis, marketing channels, and sales tactics. An operational plan describes the day-to-day activities, organizational hierarchy, pricing strategies, and location considerations. The financial plan forecasts startup costs, revenue projections, profit margins, and funding sources, critical for attracting investors.

Throughout the plan, research and data underpin each strategic choice, demonstrating thorough industry analysis and feasibility. Proper legal structuring and financial planning ensure that the business is designed for sustainability and growth potential.

References

• Scarborough, N. M. (2015). Essentials of Entrepreneurship and Small Business Management. Pearson.
• Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship. McGraw-Hill Education.
• McKeever, M. (2017). How to Write a Business Plan. Nolo.
• Raimondo, C. (2017). Start Your Own Business. Penguin.
• Barrow, C. (2018). The Business Plan Workbook. Kogan Page.
• U.S. Small Business Administration. (2020). Write Your Business Plan. SBA.gov.
• Scarborough, N. M., & Cornwall, J. R. (2015). Exporting: Strategies for Success. Pearson.
• Peterson, R. A., & Kilpatrick, H. (2017). The Entrepreneur's Guidebook. Routledge.
• Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley.
• Lock, C., & Seele, P. (2018). Strategic Business Planning. Routledge.