Analyse The Customer Offering (Competitive Strategies And MA

Analyse the customer offering (competitive strategies and marketing

Analyse the customer offering (competitive strategies and marketing mix) and suggest future opportunities and the impact it will have on resource requirements.

Continuing with the company or brand that you selected for Assignment 1, choose one of the products or services and analyse the current competitive strategies and marketing mix (4 P’s). Suggest future opportunities in terms of product line extensions and/or new product development, the competitive strategy that will be followed and the applicable marketing mix. Identify the impact that will have on internal resources. Your table of contents should include: Title, executive summary, summary from Assignment 2, body of work, summary, references. The task should be completed as a professional report and submitted (uploaded) in pdf format.

Formalities: • Wordcount: 2500 • Cover, Table of Contents, References and Appendix are excluded of the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • The in-text References and the Bibliography must be in Harvard’s citation style. Submission: 9 January 2021 by 23h59 – Via Moodle (Turnitin). Weight: This task is a 40% of your total grade for this subject. It assesses the following learning outcomes: • Outcome 1: Analyse and forecast the future needs for resources in the internal environment of corporations.