Analyze A Website Assignment Chapter 8: Select One Of The Fo

Analyze A Web Site Assignment Ch 8select One Of The Following Web

Analyze a Web Site: Assignment – Ch. 8 Select one of the following Web Sites to analyze and complete the form below. Name of Organization: Web Address (URL): Category of E-Commerce ( Bold and underline all that are applicable): B2B B2C B2G C2B C2C C2G G2B G2C G2G Primary E-Commerce Business Model ( Bold and underline all that are applicable): Merchant Brokerage Advertising Infomediary Subscription Value Chain (One- or two-word answers are not sufficient to receive points.): What is the organization’s product or service? Who are the organization’s suppliers? Who are the organization’s customers? How does the organization add value to the product or service? List some of the organization’s major activities (at least 3) :

Paper For Above instruction

Introduction

Analyzing the structure and functioning of websites within the e-commerce landscape provides valuable insights into how organizations leverage online platforms for commercial success. This paper selects Amazon.com, a leading e-commerce giant, to examine its category, business model, value chain, and major activities, providing a comprehensive understanding of its operations within the digital marketplace.

Organization Name and Web Address

The organization selected for this analysis is Amazon.com, accessible at https://www.amazon.com.

Category of E-Commerce

Amazon primarily operates as a Business-to-Consumer (B2C), but also integrates B2B and C2C components. Therefore, the applicable categories are:

  • B2C
  • B2B
  • C2C

Primary E-Commerce Business Model

Amazon employs multiple business models, with the primary ones being:

  • Marketplace (serving as a merchant platform where third-party sellers list products)
  • Advertising (generating revenue through ads placed within its platform)
  • Subscription (Prime membership services providing additional benefits)

Value Chain Analysis

Product or Service: Amazon offers a vast array of products, including books, electronics, apparel, and digital content, along with cloud computing services via AWS.

Suppliers: The organization's suppliers include manufacturers, publishers, third-party sellers, and content creators who provide the products and digital content sold on Amazon's platform.

Customers: Amazon’s customers encompass individual consumers (B2C), other businesses (B2B), and third-party sellers (C2C), all engaging through various channels on the platform.

Adding Value to Products and Services

Amazon enhances value through multiple avenues, such as rapid delivery, personalized recommendations, user-friendly interface, competitive pricing, and comprehensive customer service. Its Prime membership also offers exclusive benefits like free shipping and access to digital media, augmenting customer loyalty and overall value.

Major Activities

  1. Managing a vast online marketplace that hosts millions of products from third-party sellers.
  2. Operating advanced logistics and fulfillment centers to ensure prompt delivery.
  3. Developing and maintaining cloud computing services with Amazon Web Services (AWS).

Conclusion

Amazon exemplifies a dynamic e-commerce platform with diverse categories, business models, and activities that collectively create significant value for its stakeholders. Its strategic focus on customer experience, technological innovation, and efficient logistics positions it as a leader in the digital marketplace.

References

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  • Shankar, V., & Balasubramanian, S. (2009). Mobile Marketing: Business Strategies for Mobile Commerce. Pearson Education.
  • Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic Commerce 2018: A Managerial Perspective. Springer.
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