Analyze The "I'm One" Ad In Terms Of Ethos, Pathos, A 285293

Analyze The Im One Ad In Terms Of Ethos Pathos And Logos Characte

Analyze the “I’m One” ad in terms of ethos, pathos, and logos. Characterize Archie Anderson. What are his qualities? What suggests these qualities? How is he meant to appeal to the target audience? Who is the target audience? Explain your claims using support from the text. Also paraphrase the major arguments Archie Anderson puts forth.

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The "I'm One" advertisement presents a compelling argument centered around personal freedom and individual rights, utilizing ethos, pathos, and logos to persuade its audience. At the core of this ad is Archie Anderson, a Minnesotan, who embodies qualities such as independence, maturity, and a sense of personal responsibility. These qualities are suggested through his choice to speak openly about his views on smoking, his emphasis on personal decision-making, and his advocacy for coexistence and dialogue rather than government prohibition. His tone is confident yet respectful, establishing her ethos as a responsible adult who values personal freedom while recognizing the importance of mutual respect among individuals.

Anderson's character is characterized by his commitment to personal liberties and his logical reasoning. His declaration that smoking is his choice as an adult underscores his belief in autonomy. At the same time, he acknowledges the rights of non-smokers, which suggests that he values fairness and respects the boundaries of others. His appeal to dialogue over government intervention demonstrates a rational approach, emphasizing that issues like smoking should be resolved through mutual understanding rather than authoritarian rules. This character trait aims to resonate with an audience that values independence, personal responsibility, and civil discourse.

The target audience for this ad likely includes adult smokers who prioritize personal freedom and non-smokers concerned about health and environmental rights. It may also appeal to individuals who are skeptical of government regulation and prefer solutions based on compromise rather than prohibition. Anderson's appeal is rooted in the idea that individuals should have the right to make their own choices while respecting others’ boundaries. Support for this approach is seen in his statements about smoking in private settings like his home or car, emphasizing personal space and sovereignty.

Logically, Anderson argues that the proposed smoking bans and taxes are excessive and unjust. He paraphrases his major arguments by warning that government efforts to ban smoking will expand to other areas like alcohol or fast food, leading to a slippery slope of increased regulation and restrictions on personal freedoms. He contends that these measures are discriminative and primarily driven by government overreach rather than public health concerns. Anderson emphasizes that coexistence and mutual understanding can address smoking issues without the need for oppressive laws, advocating for dialogue instead of government mandates.

His appeals to ethos and logos function together to strengthen his message. By positioning himself as a responsible, rational adult who understands both sides of the issue, Anderson builds credibility. His reasoning that regulation leads to tyranny is a logical warning to persuade skeptics of governmental overreach. Moreover, he underscores the importance of individual choice and personal responsibility, appealing to those who believe in personal liberty and minimal state intervention.

Furthermore, Anderson’s appeal to ethos is reinforced by his background as a long-time Minnesotan, emphasizing tradition, local values, and a sense of community responsibility. His call for dialogue and compromise reflects a belief in democratic values, highlighting respect for differing opinions—a trait likely to resonate with a conservative-leaning, liberty-oriented audience.

In conclusion, Archie Anderson in the "I’m One" ad is characterized by qualities of independence, responsibility, and rationality. He appeals to the target audience primarily through ethos—by establishing credibility as a responsible adult—and through logos—by presenting logical arguments against government overreach. His approach encourages respect and dialogue, positioning personal freedom as a shared value that can be preserved through mutual understanding rather than restrictive laws. The ad effectively employs ethos, pathos, and logos to mobilize individuals who value personal liberty and fear government overreach in public health policies.

References

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